Social networks

A brand's social networks are the online face of your business

Most companies run social media just for show — posting images from the internet and dry holiday greetings. As a result, reach drops, subscribers are inactive, and there are no sales. SMM in 2026 is a full-fledged channel for warming up cold audiences, building a community around the brand, and reputation management (ORM).

We approach SMM systematically. First, we build a content marketing strategy based on a deep analysis of your niche and competitors. Then, our designer creates a unique corporate identity for posts and covers, while copywriters craft expert, engaging texts matching your Tone of Voice. We take over daily community management: responding to comments, mitigating negativity, and collecting leads.

  • Competitor analysis and development of a unique content strategy
  • Creating unique text and visual content (design in Figma)
  • Community management: quick replies to comments and direct messages
  • Reputation management (ORM) and brand mention monitoring
  • Engagement statistics collection (ER, ERR) and monthly reports

4.5 h

On average, a modern user spends daily on social media

78%

Users study the company's social media before making a purchase

+150%

Average engagement rate growth (ERR) after updating the content matrix

15 min

Community manager response time to incoming user questions

Content marketing as a sales tool

We do not write just for the sake of posting. Every text solves a specific business task: 40% of content demonstrates your expertise, 30% addresses customer objections, 20% sells, and only 10% engages.

Our approach

Three pillars of professional SMM

We create engaging social media that build customer trust.

Unique visual identity

Stock images from search kill trust. Our designer develops a signature visual style for your communities: branded covers, post templates, highlights icons, and infographics.

When scrolling through the feed, users will instantly recognize your posts thanks to a consistent style.

Expert copywriting

We dive deep into the specifics of your business. We do not write generic filler text. Our copywriter interviews your specialists to prepare genuinely expert analyses.

Such content builds trust, gathers organic reposts, and gets bookmarked by users.

ORM and reputation management

Comments and reviews are a critical touchpoint. We connect brand mention monitoring systems to react instantly to reviews on external maps and review platforms.

Every direct message or comment is processed promptly, moving the user along the sales funnel.

Process

Stages of SMM work

Sequential process of page packaging, content creation, and analytics.

01

Express audit and Tone of Voice

We analyze your current social networks and competitors. We describe the brand's tone of voice with clients (friendly, strict, expert) and shape positioning.

02

Creating a content matrix

We create a topic table: dividing publications by categories (expert articles, case studies, reviews, Q&A, interactive content). We prepare a grid for 30 days.

03

Template design (Figma)

The designer creates post templates, community covers, menu designs, and stories. We approve the color scheme and fonts for brand recognition.

04

Writing posts and layout

A copywriter writes post texts, a designer formats visuals based on templates. We form a ready content plan with scheduled auto-posting.

05

Community management

We moderate comments, remove spam bots, engage users in discussions, and promptly answer any incoming questions.

06

KPI analysis and reporting

Monthly we collect metrics: subscriber growth, post reach, ER (engagement rate), website visits. We adjust the strategy based on the Looker Studio report.

Stack

SMM Specialist Tools

We use modern analytical platforms and graphic software.

Figma & Adobe Photoshop

The designer's main tools. Figma is used for quick post layout and storing templates, Photoshop for complex retouching and preparing collages.

LiveDune & Brand Analytics

Competitor engagement analysis and brand mention monitoring. Allows noticing negative online reviews in time and promptly resolving the situation.

SMMplanner & Telepost

Platforms for scheduled posting. They ensure consistent content publication strictly on schedule during peak audience activity hours.

Prices

SMM Promotion Pricing

The price depends on the number of managed communities, publication frequency, and design requirements.

Features Basic management To maintain community activity 55 000 ₽ Timeframe: 30 days of management Order Popular Comprehensive SMM Active promotion and engagement 85 000 ₽ Timeframe: 30 days of management Order Turnkey SMM + Targeted Ads Full social media outsourcing with lead gen from 140 000 ₽ Timeframe: from 30 days Discuss
Number of managed social networks 1 social network (VK or Telegram) up to 2 social networks simultaneously All channels without limits
Publications per month (unique text + design) up to 12 posts up to 20 posts up to 30 posts + video scripts (Clips/Reels)
Unique Tone of Voice Complete style elaboration Complete style elaboration
Reputation monitoring (ORM) Daily monitoring 24/7 monitoring with auto-alerts
Targeted ads setup Optional upon request VK/Telegram Ads Setup and Management
Report format Basic PDF report Interactive Looker Studio Interactive Looker Studio + Weekly Calls
FAQ

FAQ about SMM promotion

Didn't find the answer you need? Leave a request — our lead SMM strategist will audit your current social networks and point out growth areas.

  • How many posts per month should be published for good reach?

    In 2026, content quality is more important than quantity. Daily meaningless posts ("for show") only cut the smart social media feed, reducing reach. For most business pages, publishing 3-4 expert and high-quality posts per week (a total of 12–20 publications per month) is optimal. This is enough to retain subscriber attention without spamming. The main thing is regularity and content value for the user.
  • Why should we run social media if clients come from search ads?

    Social networks today perform the function of "social proof". More than 78% of buyers, before ordering a complex service or an expensive product, visit the company's VK group or Telegram channel to check whether the firm is active, how it communicates with clients, and if there are fresh reviews and case studies. Abandoned social media with the last post a year ago raise suspicion and lower the overall conversion of your website.
  • How do you handle negative comments?

    We never silently delete negative reviews (unless it is blatant spam or insults). Deleting negativity angers authors and harms reputation. We respond according to regulations within 15 minutes: thanking for the feedback, asking to clarify order details (contract number, visit date), and moving the issue resolution to direct messages. A constructively resolved dispute in the comments shows other followers that the company values its customers and is not afraid of difficult situations.
  • Who will write expert texts? It is difficult for a freelancer to understand our niche.

    Texts are written by a professional copywriter from our agency, working in close collaboration with your experts. At the start, we interview you, gather articles, case studies, and internal materials. Every post undergoes approval with your representative before publication, guaranteeing absolute accuracy of phrasing and terminology.
Branding

Want to turn your social media into a manageable sales channel?

Submit a request — our SMM strategist will study your profiles, point out design errors, analyze competitors, and prepare a content strategy.

Order SMM promotion