SOCIAL MEDIA, CONTENT AND MEDIA
Social media audit
and SMM strategy
Professional social media audit: analysis of engagement (ER), audience quality, content strategy, and ad campaigns. We will find growth points and develop an SMM strategy.
AUDIENCE
CONTENT
ADVERTISING
REACH
ENGAGEMENT
STRATEGY
of the audience
TRUST
INQUIRIES
SALES
projects
of studio
models
Premier Partner status
marketing, analytics
Are your social networks working for your business or just existing 'to check a box'?
Many companies spend tens of thousands of rubles monthly on account management: hiring copywriters, designers, publishing posts every day. But if there is no growth in target subscribers, direct inquiries, and real sales, it means the current SMM strategy is ineffective or non-existent.
We conduct a deep audit of social networks (VK, Telegram, Instagram, etc.) using professional scrapers and analytics services. We don't just evaluate visuals; we break down your metrics step-by-step: detecting inflated metrics and bots, analyzing real audience engagement, evaluating targeted ad efficiency, and identifying your competitors' strongest points.
- Subscriber quality audit (identifying bots, mass followers, dead accounts)
- Content analysis: reach, reposts, comments, virality
- Evaluation of ad account effectiveness and targeted combos
- Detailed benchmarking and competitive intelligence on top 3 competitors in your niche
- Development of a step-by-step plan to revive and grow your pages
ER
Engagement Rate — the real measure of your audience's engagement
+150%
Average targeted organic reach growth after updating the content matrix
-40%
Lead acquisition cost reduction through ad creative optimization
100%
Transparency — you will see where the ad budget goes and why there are no conversions
Expert outside perspective
Our audit is not just dry graphs from automated services. It is a manual review of your landing pages, texts, DM reply scripts, and advertising logic conducted by practicing SMM strategists with experience in complex niches.
What distinguishes our audit from standard reports
We do not limit ourselves to generic advice like "write more often and take pretty photos".
Audience and competitor parsing
We analyze your competitors using professional software: parsing their most viral posts, examining promo posts they run in targeted ads, and identifying which target audience segments overlap with yours.
This makes it possible not to copy others' mistakes, but to adopt only working hypotheses and combinations, adapting them to your product.
Conversion chains
Most SMM specialists only evaluate likes. We look at the customer journey (CJM) within social networks: how easy it is to find the website link, how the chatbot works, and how quickly the manager responds to messages in the community.
Social networks should be a full-fledged sales channel. We identify "bottlenecks" where you lose buyers ready to place an order.
Reputation and ER analysis
We check loyalty and sentiment of your brand mentions across the media landscape. We evaluate subscriber engagement by content type: which topics spark discussions and which go unnoticed.
Based on this, we help adjust the Tone of Voice (brand voice) to increase trust and build long-term relationships with clients.
How is it going social media audit
Sequential analysis process that excludes subjective opinion and relies solely on data.
Information and access gathering
We conduct an initial kickoff brief, define your business goals, KPIs, and key products. We obtain guest access to account statistics and ad platforms (without transferring passwords).
Technical collection of metrics
Using specialized software, we export data for the last 6–12 months: database growth rates, reach, real ER level, and identify the proportion of inactive users and bots.
Content and visual analysis
We evaluate the quality of publications, post structure, design, profile grid, and the use of modern formats (clips, reels, infographics). We assess how well the text communicates the product value.
Targeted advertising analysis
We study audience settings, lead forms, ad creatives, cost per click, and cost per lead. We identify ineffective creatives and budget waste on non-target audiences.
Competitor analysis
We study the activity and positioning of 3–5 direct competitors. We find their best publications, engagement mechanics, ad offers, and what they focus on in sales.
Roadmap Development
We prepare a detailed PDF report with specific conclusions, recommendations, and a step-by-step action plan. We present the audit on a Zoom call, answering your questions.
Services we use for audit
We do not guess; we rely on precise analytical platforms and parsers.
Livedune & Popsters
Professional analytics systems for detailed analysis of ER, reach, and subscriber reactions. Allow quickly finding competitors' most popular posts by any metrics.
TargetHunter / Pepper.Ninja
Audience parsers that help gather an active user base, analyze their demographics, interests, and communities they belong to.
Brand Analytics & Youscan
Brand mention monitoring systems that help find all reviews, comments, and discussions about your company on forums, blogs, and social media.
— COST
Pricing
SMM audit
Choose a suitable analysis format for your business tasks.
| What's included | Basic express Quick search for obvious errors 15 000 ₽ Timeframe: 3–5 days Order | Popular Comprehensive audit In-depth analysis of business and advertising 35 000 ₽ Timeframe: 7–10 days Order | Audit + Strategy Complete relaunch of your social media 75 000 ₽ Timeframe: 14–20 days Discuss |
|---|---|---|---|
Number of analyzed channels |
1 social network | up to 3 social networks | All channels + blog |
Subscriber quality analysis |
✓ Basic | ✓ Deep scraping | ✓ Deep scraping |
Content and text analysis |
In 3 months | In 6 months | For 12 months + Tone of Voice |
Ad and creative analysis |
— | ✓ Full account audit | ✓ Account analysis + retargeting |
Competitor analysis |
1 main competitor | up to 3 competitors | up to 5 competitors (in detail) |
SMM strategy and content plan |
— | Recommendations in the report | ✓ Strategy and 3-month plan |
Report and presentation |
PDF report | PDF report + Zoom (40 min) | PDF + Zoom (1.5 hours) + 2 weeks support |
— QUESTIONS AND ANSWERS
Frequently asked questions on SMM audit
We have collected popular client questions. If you have other questions or need a personalized consultation, simply leave a request.
Ask a question-
Do you need to share account login details and passwords with us?
No, sharing passwords is not required. To collect internal analytics and audit targeted advertising, you grant us guest access (analyst or observer role) through the standard settings of ad accounts and business pages. This is completely secure. -
How quickly will the audit pay off?
Usually, an audit pays off in the very first month of launching new advertising or changing content strategy. For example, if your ad budget is 100 000 rubles and our audit shows that 30% of it goes to non-target groups or non-performing creatives, you save 30 000 rubles monthly immediately after implementing corrections. -
We have an in-house SMM specialist. Why do we need a third-party audit?
An in-house specialist often suffers from a 'blurry eye' syndrome — getting used to the routine and failing to notice strategy vulnerabilities or new effective tricks used by competitors. An external audit from our agency provides an independent data snapshot using expensive analytics software rarely purchased for a single project. We will help your specialist discover new growth opportunities. -
What is the final report like?
This is a PDF document (usually 25 to 40 pages depending on the plan) with a detailed description of each issue found, screenshots, analytical service charts, and specific actionable recommendations for fixes. All tips are prioritized: from critical errors to testing hypotheses.