Many companies spend tens of thousands of rubles monthly on account management: hiring copywriters, designers, publishing posts every day. But if there is no growth in target subscribers, direct inquiries, and real sales, it means the current SMM strategy is ineffective or non-existent.
We conduct a deep audit of social networks (VK, Telegram, Instagram, etc.) using professional scrapers and analytics services. We don't just evaluate visuals; we break down your metrics step-by-step: detecting inflated metrics and bots, analyzing real audience engagement, evaluating targeted ad efficiency, and identifying your competitors' strongest points.
Engagement Rate — the real measure of your audience's engagement
Average targeted organic reach growth after updating the content matrix
Lead acquisition cost reduction through ad creative optimization
Transparency — you will see where the ad budget goes and why there are no conversions
Our audit is not just dry graphs from automated services. It is a manual review of your landing pages, texts, DM reply scripts, and advertising logic conducted by practicing SMM strategists with experience in complex niches.
We do not limit ourselves to generic advice like "write more often and take pretty photos".
We analyze your competitors using professional software: parsing their most viral posts, examining promo posts they run in targeted ads, and identifying which target audience segments overlap with yours.
This makes it possible not to copy others' mistakes, but to adopt only working hypotheses and combinations, adapting them to your product.
Most SMM specialists only evaluate likes. We look at the customer journey (CJM) within social networks: how easy it is to find the website link, how the chatbot works, and how quickly the manager responds to messages in the community.
Social networks should be a full-fledged sales channel. We identify "bottlenecks" where you lose buyers ready to place an order.
We check loyalty and sentiment of your brand mentions across the media landscape. We evaluate subscriber engagement by content type: which topics spark discussions and which go unnoticed.
Based on this, we help adjust the Tone of Voice (brand voice) to increase trust and build long-term relationships with clients.
Sequential analysis process that excludes subjective opinion and relies solely on data.
We conduct an initial kickoff brief, define your business goals, KPIs, and key products. We obtain guest access to account statistics and ad platforms (without transferring passwords).
Using specialized software, we export data for the last 6–12 months: database growth rates, reach, real ER level, and identify the proportion of inactive users and bots.
We evaluate the quality of publications, post structure, design, profile grid, and the use of modern formats (clips, reels, infographics). We assess how well the text communicates the product value.
We study audience settings, lead forms, ad creatives, cost per click, and cost per lead. We identify ineffective creatives and budget waste on non-target audiences.
We study the activity and positioning of 3–5 direct competitors. We find their best publications, engagement mechanics, ad offers, and what they focus on in sales.
We prepare a detailed PDF report with specific conclusions, recommendations, and a step-by-step action plan. We present the audit on a Zoom call, answering your questions.
We do not guess; we rely on precise analytical platforms and parsers.
Professional analytics systems for detailed analysis of ER, reach, and subscriber reactions. Allow quickly finding competitors' most popular posts by any metrics.
Audience parsers that help gather an active user base, analyze their demographics, interests, and communities they belong to.
Brand mention monitoring systems that help find all reviews, comments, and discussions about your company on forums, blogs, and social media.
Choose a suitable analysis format for your business tasks.
| What's included | Basic express Quick search for obvious errors 20 000 ₽ Timeframe: 3–5 days Order | Popular Comprehensive audit In-depth analysis of business and advertising 35 000 ₽ Timeframe: 7–10 days Order | Audit + Strategy Complete relaunch of your social media 70 000 ₽ Timeframe: 14–20 days Discuss |
|---|---|---|---|
| Number of analyzed channels | 1 social network | up to 3 social networks | All channels + blog |
| Subscriber quality analysis | Basic | Deep scraping | Deep scraping |
| Content and text analysis | In 3 months | In 6 months | For 12 months + Tone of Voice |
| Ad and creative analysis | Full account audit | Account analysis + retargeting | |
| Competitor analysis | 1 main competitor | up to 3 competitors | up to 5 competitors (in detail) |
| SMM strategy and content plan | Recommendations in the report | Strategy and 3-month plan | |
| Report and presentation | PDF report | PDF report + Zoom (40 min) | PDF + Zoom (1.5 hours) + 2 weeks support |
We have collected popular client questions. If you have other questions or need a personalized consultation, simply leave a request.
Submit a request and provide links to your current social networks. Our SMM strategist will conduct an express assessment and contact you to discuss the details.
Submit a request for an audit