Google and Yandex have officially announced page load speed as a ranking factor. In the era of Mobile-First indexing, search crawlers evaluate your website based on mobile device performance in 3G networks. A slow website is penalized in search results, while users leave for competitors. Studies show that **53% of mobile visitors** close the tab if a page takes longer than 3 seconds to load.
We conduct turnkey comprehensive technical website optimization. Our goal is not just to install a caching plugin, but to rework the resource loading structure. We bring your project's metrics into the green zone of Google PageSpeed Insights and satisfy all key **Core Web Vitals** metrics: Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP).
We work directly with backend code, theme files, SQL databases, and server configurations (Nginx, PHP-FPM, Redis) to achieve record-breaking performance numbers.
Visitors leave from smartphones if a website takes longer than 3 seconds to load
PageSpeed points — target performance level for our projects
First Contentful Paint time after optimization
Reducing the overall weight of loaded assets (code, images, fonts)
Layout shifts during banner or font loading (CLS) annoy users and get penalized by Google. We strictly fix block dimensions (width/height) and preload critical resources, solving this problem.
We speed up website performance at the frontend, backend, and web server configuration levels.
We minify CSS and JS code, removing unnecessary spaces, comments, and unused styles. We implement asynchronous loading of heavy external scripts (Yandex Metrica, Google Analytics, live chats) so they do not block interface rendering.
Fonts are loaded using the `font-display: swap` rule, which prevents invisible text from appearing.
Heavy images are the main reason for slow loading speeds. We compress photos without quality loss and convert them into modern WebP or AVIF formats, which weigh 3 times less than standard JPG and PNG.
We also implement lazy-loading for off-screen images.
A fast server should return the time to first byte (TTFB) in less than 200 ms. We configure web server-side caching (Nginx/Apache), enable advanced Brotli compression, and configure OPcache for PHP and the database.
This reduces CPU load on the hosting and speeds up page generation.
Step-by-step workflow for auditing, refactoring code, and setting up the web server.
We analyze the website via Google PageSpeed Insights, Lighthouse, and WebPageTest. We measure TTFB, LCP, CLS metrics and collect a log of blocking resources.
We scan all image folders. We compress via console utilities and convert to WebP/AVIF. We implement `picture` markup and lazy-loading.
We combine small CSS/JS files into bundles, minify code, and extract above-the-fold critical styles (Critical CSS) for instant rendering.
We configure the web server: enable Brotli compression (it is 20% more effective than Gzip), set up static caching in the client's browser for 1 year.
We analyze slow database queries. We create missing table indexes, clean up junk revisions in CMS, and set up Redis object cache.
We re-test in all ad and organic environments. We record green zones in PageSpeed and submit the report.
We use modern caching, graphics encoding, and server configuration tools.
The gold standard for performance diagnostics. Evaluates a website on a 100-point scale across Performance, Accessibility, Best Practices, and SEO categories.
On-the-fly data compression during network transmission. Google's Brotli compresses text files (HTML, CSS, JS) more effectively than regular Gzip, reducing mobile data consumption.
Ultra-fast caching in server RAM. Eliminates repeated heavy PHP requests to the database on each user visit.
The price depends on the CMS used (WordPress, Bitrix, OpenCart, custom code), website size, and current PageSpeed score.
| Features | Basic acceleration Optimal for landing pages and business card sites on standard CMSs 25 000 ₽ Timeframe: up to 7 days Order | Popular Comprehensive optimization Full Core Web Vitals and server cache 55 000 ₽ Timeframe: up to 14 days Order | Tech SEO Enterprise For e-commerce stores and high-load portals from 110 000 ₽ Timeframe: from 20 days Discuss |
|---|---|---|---|
| Target Google PageSpeed Insights score (Mobile) | 80+ score | 90+ score (green zone) | 95+ score (maximum acceleration) |
| Converting images to WebP / AVIF | WebP format | WebP and AVIF formats | Dynamic on-the-fly conversion |
| Minification and concatenation of CSS/JS assets | Standard compression | Compression + Critical CSS inline | Full asset bundler refactoring |
| Server compression and cache setup | Gzip and browser cache | Brotli, OPcache, and Redis caching | Brotli, Redis, Nginx FastCGI/Proxy Cache, CDN |
| Optimization of database and SQL queries | Database cleanup and basic indexes | EXPLAIN profiling, table optimization | |
| Lazy loading of heavy chats/metrics | Via setTimeout/IntersectionObserver | Custom Lazy Parsing Script |
Is your website loading slowly on smartphones or failing Google tests? Write to us — we will send a precise Core Web Vitals audit for free.
Submit a request — our engineers will conduct a detailed speed analysis of your website, identify render-blocking scripts, and prepare a proposal for optimization.
Order website speedup