According to statistics, more than 80% of web analytics systems are configured with critical errors. Goal duplication when a single user action is counted twice, broken AJAX form submission tracking, missing UTM parameters in ads causing paid traffic to land under "direct visits", or incorrect end-to-end analytics. If your reports show hundreds of leads while the sales department sees only isolated deals, you are draining your advertising budget blindly.
Web analytics audit from STARCODE restores control over your marketing. We inspect all data collection levels: from counter code correctness on the website to E-commerce setup in GA4 and Yandex Metrika. We identify and fix technical discrepancies, ensuring that every figure on your dashboards reflects the actual state of affairs.
Web analytics systems contain severe errors that distort actual advertising ROI
Non-targeted ad budget reduction after identifying true conversion sources
Data accuracy — convergence of web analytics and CRM system metrics
Time to localize any data discrepancies between Metrika and GA4
Without configured analytics, it is impossible to use modern advertising strategies. Yandex and Google auto-bidding algorithms learn from your website goals. An error in goals causes the algorithm to attract bots instead of buyers.
We do not just look for missing counters; we verify the entire data flow architecture.
We thoroughly examine the GTM container: tag structure, trigger conditions, and variables. We verify that third-party scripts do not block page loading and send data strictly upon target action execution.
Using GTM makes your analytics flexible and eliminates the need to constantly bother developers to install code.
For e-commerce stores, we conduct an in-depth audit of e-commerce data transmission (dataLayer). We check whether product IDs, prices, categories, currency, and discounts are transferred correctly at the view, add-to-cart, and purchase stages.
You will see the exact net revenue for each ad, rather than abstract clicks.
We check integration of web analytics with CRM systems (Bitrix24, amoCRM). We analyze transmission of ClientID, UTM tags to deal cards, offline conversion tracking (calls, office visits), and call tracking operation.
This is the foundation for building end-to-end analytics reports from click to repeat sale.
Sequential process of checking data collection quality from on-site code to CRM reports.
We request guest access to Yandex Metrika, Google Analytics 4, GTM accounts, ad accounts, and CRM. We define the company's main business goals.
We check script presence and installation correctness across all website pages. We identify code duplication that artificially deflates bounce rate.
We manually test all feedback forms, button clicks, shopping cart, and checkout. We verify whether the corresponding events are sent to GA4 and Yandex Metrika.
We check inbound traffic tagging accuracy. We analyze traffic source reports, identify visits without UTM tags from ad systems, and pinpoint referral loops.
We check user identifier (User ID / Client ID) and UTM tag transmission to the CRM system. We identify lead losses during data transmission.
We prepare a detailed report describing errors and technical specifications for resolving them (including dataLayer schemes for developers). We present the audit on a Zoom call.
We use specialized software for testing, debugging, and data visualization.
Used for checking data layers (dataLayer), tracking event triggers, and debugging analytics tags before publishing changes on the production site.
Main analytics accounts. We check their internal settings: cross-domain tracking, referral exclusions, Google signals, session replay tools, and ad integration settings.
A data visualization platform where we build custom, clear interactive dashboards for marketers and business executives based on verified data.
Choose the analytics system audit format suited to the scale of your advertising activity.
| Package Features | Basic audit For service websites and small projects 25 000 ₽ Timeframe: 4 days Order | Popular Comprehensive GTM For e-commerce stores and active traffic 45 000 ₽ Timeframe: 7 days Order | End-to-end analytics Integration with CRM and Dashboards 90 000 ₽ Timeframe: 15–20 days Discuss |
|---|---|---|---|
| Checking Yandex Metrica and GA4 tracking codes | |||
| Goal and feedback form audit | up to 5 goals | up to 20 goals + GTM triggers | All events without limits |
| Ad UTM Tagging Audit | Basic | Reconciliation with Direct/Google expenses | Automatic end-to-end tagging |
| E-commerce Audit (dataLayer) | Full e-commerce audit | Enhanced Tracking Setup | |
| Integration with CRM (Bitrix24/amoCRM) | Checking current setup | Turnkey lead and ClientID linking | |
| Interactive dashboard (Looker Studio) | Turnkey Custom Dashboard | ||
| Developer consultation on technical specs | 1 hour of answers | 2 hours of responses + revision checking | Implementation of changes by STARCODE |
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Order a professional web analytics audit at STARCODE. We will find and fix all data collection errors so you can manage your marketing budget effectively.
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