How does internal SEO optimization differ from external?

Internal optimization (On-Page) includes all tasks performed directly on the website itself: writing meta tags, cleaning code, optimizing text and images, setting up internal linking, and microdata markup. External optimization (Off-Page) involves off-site work: acquiring links from authoritative third-party resources, brand mentions, media publications, and social media. Without a high-quality internal foundation, external promotion is practically useless.

What is Schema.org markup and why does our website need it?

Schema.org is a single standard for semantic data markup in website code. It communicates to search crawlers not just text, but its specific meaning (e.g., "this is product price", "this is company address", "this is a customer review"). Structured data helps Yandex and Google build rich, enhanced snippets in search results. Snippets with prices, star ratings, and expandable FAQ lists attract 30% more user clicks at the same position in search results.

What are canonical tags and how do they help fight duplicate content?

In modern CMSs, the same page can often be opened at different URLs (for example, due to filters or UTM tags). Search engines consider these addresses as different pages with duplicate content, leading to site demotion for plagiarism. The link rel="canonical" tag indicates to the search engine which URL is primary (canonical). The bot merges all weights of duplicate addresses onto the canonical page, preventing indexing errors.

How quickly will we see the first search results after optimization?

After we implement all fixes and write new meta tags, we send the pages for forced re-indexing. Yandex and Google bots scan the changes within 3–10 days. Then search databases are updated. The first changes in website positions and visibility in Webmasters become noticeable 2–4 weeks after rollout. The full cumulative effect unfolds in the 2nd and 3rd months.

Traveler on a snowy mountain peak before the moon

STRUCTURE AND ON-PAGE SEO

Internal SEO optimization
for your website

Internal SEO optimization (On-Page) services for websites. Structure design, Title/Description and H1-H6 meta tag optimization, internal linking, Schema.org and JSON-LD microdata.

Optimization stages

ON-PAGE
SCHEMA.ORG
JSON-LD

STRUCTURE
META TAGS
CONTENT

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On-Page SEO

Build a solid foundation for organic website growth in Yandex and Google

Many website owners believe that purchasing external links or regularly writing articles is enough for promotion. However, if the site has internal errors (duplicate pages, incorrect heading hierarchy, missing meta tags, or broken internal links), search engine crawlers will not be able to correctly index the content. In this case, any investment in external promotion will be wasted.

Internal SEO optimization (On-Page) is bringing website pages into full compliance with search engine technical guidelines. We elaborate the semantic structure of each page: write unique Title and Description meta tags based on actual query frequency, set up H1–H6 header structure, optimize image size, and specify Alt tags.

We pay special attention to implementing microdata Schema.org in JSON-LD format. This allows search robots to better understand site content, which leads to the formation of rich, attractive snippets (with prices, FAQ, ratings, and contacts) directly in search results, increasing your site's click-through rate (CTR).

Semantics collection and clustering, writing Title/Description meta tags
Creating the correct logical H1-H6 header hierarchy in the code
Elimination of duplicate pages, setup of canonical tags and redirects
Internal Linking Setup for Proper Page Weight Distribution
Implementation of Schema.org structured data (Product, Article, Service, FAQ, LocalBusiness)

70%

The success of SEO depends directly on the quality of On-Page optimization and content

2-4 weeks

Average time for data updates and search position growth after deploying fixes

95%

Crawling efficiency: bots do not spend crawling budget on system junk

JSON-LD

Modern structured data markup standard recommended by Google

Rich snippets in search results

Snippets with microdata occupy more space on smartphone screens and contain quick answers or prices. This makes your site stand out from competitors and attracts up to 30% more clicks at the same rankings.

Our approach

Three rules high-quality On-Page optimization

We make pages as clear as possible for search engine algorithms.

Smart intent-based meta tags

We do not write Title and Description "off the top of our head" or using simple generator templates. Each field is filled out manually based on an analysis of search demand and competitors.

We implement LSI words and commercial markers (price, buy, order) to maximize snippet CTR.

Schema.org Markup Implementation

We mark up all key information on pages: addresses, reviews, service prices, frequently asked questions (FAQ), and breadcrumbs. We use clean JSON-LD code integrated into the page footer.

This guarantees data validity across all checks (Google Rich Results, Yandex Microformats).

Content, internal linking, and navigation

We create and format high-quality content without keyword stuffing or fluff. We configure end-to-end and contextual internal linking for effective weight distribution between important pages.

We implement additional navigation and CTA blocks (related sections, interactive forms) that encourage visitors to take action and increase site conversion.

Stages of work

How we optimize pages

Sequential process of internal website setup to ensure maximum visibility.

SEO audit of current optimization

We scan the site using Screaming Frog. We find duplicate Titles, empty tags, errors in H1-H6 structure, broken internal links.

Creating a relevance map

We map search query clusters to specific pages. We create technical requirements for keyword occurrences in body text and headings.

Writing meta tags

We develop unique, attractive Title and Description tags for promoted sections, taking into account character limits and LSI semantics.

Internal Linking Setup

We implement breadcrumb markup, set up "similar products/services" links, and cross-link blog articles with commercial pages.

Schema.org JSON-LD Integration

We write and implement structured schema markup code. We mark up FAQs to display expandable answers right in the Google snippet.

Control and submission for re-crawling

We check code validity. We submit updated pages for forced re-indexing in Yandex Webmaster and Google Search Console.

Stack

On-Page tools
SEO specialist

We use advanced software to check page markup and indexing.

Screaming Frog SEO Spider

Professional crawler. Allows quickly scanning website structure, finding duplicate meta tags, empty H1 headings, and checking page status codes.

AI software solutions

Proprietary artificial intelligence algorithms. They perform a full site scan, identify hidden errors, and help improve page optimization with precision.

Yandex Webmaster API

Priority page indexing submission service. Ensures meta tags and content changes are indexed by search engines within 48 hours.

— COST

Pricing internal SEO optimization

The price depends on the number of promoted website pages and the complexity of its structure.

Features	Basic On-Page For small corporate websites and landing pages 25 000 ₽ Timeframe: up to 10 days	Popular Comprehensive On-Page For service catalogs and multi-page projects 55 000 ₽ Timeframe: up to 18 days	SEO Enterprise For e-commerce stores and major marketplaces from 110 000 ₽ Timeframe: from 25 days
Number of optimized unique pages	up to 30 pages	up to 100 pages	from 300 pages (template generation)
Optimization of meta tags and headings (H1-H3)	✓ Manual writing	✓ Manual writing + LSI optimization	✓ Manual writing + Generation rules
Schema.org microdata (JSON-LD)	Breadcrumbs only	✓ Breadcrumbs, Services, FAQ, Organization	✓ All Schema.org types + Product / Offer markup
Internal linking optimization	Basic structure	✓ Silo Interlinking Setup	✓ Automatic contextual interlinking
Technical support duration for fixes	14 days	30 days	60 days of position monitoring
Checking texts for keyword stuffing and academic nausea	✓	✓ In-depth analysis of LSI phrases	✓ Regular audit of catalog texts

— QUESTIONS AND ANSWERS

FAQ
about On-Page SEO

Don't know where to start promoting your website? Leave a request — we will conduct an express analysis of your competitors' meta tags and send a report.

Ask a question

How does internal SEO optimization differ from external?

Internal optimization (On-Page) includes all tasks performed directly on the website itself: writing meta tags, cleaning code, optimizing text and images, setting up internal linking, and microdata markup. External optimization (Off-Page) involves off-site work: acquiring links from authoritative third-party resources, brand mentions, media publications, and social media. Without a high-quality internal foundation, external promotion is practically useless.
What is Schema.org markup and why does our website need it?

Schema.org is a single standard for semantic data markup in website code. It communicates to search crawlers not just text, but its specific meaning (e.g., "this is product price", "this is company address", "this is a customer review"). Structured data helps Yandex and Google build rich, enhanced snippets in search results. Snippets with prices, star ratings, and expandable FAQ lists attract 30% more user clicks at the same position in search results.
What are canonical tags and how do they help fight duplicate content?

In modern CMSs, the same page can often be opened at different URLs (for example, due to filters or UTM tags). Search engines consider these addresses as different pages with duplicate content, leading to site demotion for plagiarism. The link rel="canonical" tag indicates to the search engine which URL is primary (canonical). The bot merges all weights of duplicate addresses onto the canonical page, preventing indexing errors.
How quickly will we see the first search results after optimization?

After we implement all fixes and write new meta tags, we send the pages for forced re-indexing. Yandex and Google bots scan the changes within 3–10 days. Then search databases are updated. The first changes in website positions and visibility in Webmasters become noticeable 2–4 weeks after rollout. The full cumulative effect unfolds in the 2nd and 3rd months.