Manual keyword bid management has long been ineffective. Modern ad auctions on Yandex and Google take place in milliseconds. Real-time machine learning algorithms analyze over 100 signals for each user before displaying an ad: operating system, search query history, time of day, precise geolocation, weather conditions, and solvency.
We set up automated ad strategies ("Maximize Conversions", "Target ROAS") so that they work for your actual sales, not just clicks. We train algorithms on clean data, connect offline conversion transfers from your CRM, and build portfolio strategies for an even budget distribution.
Average cost per lead (CPA) reduction with proper Smart Bidding training
Conversion volume growth while maintaining the current monthly advertising budget
Signals are processed by the neural network in fractions of a second during each bid auction
Continuous budget optimization and filtering out non-converting traffic
Machine learning algorithms are smart, but they do not know your business. If you train a model on Metrica auto-goals (like clicking a button), it will find thousands of users who love to click but buy nothing. We build a funnel of quality signals.
We do not blindly rely on automation; we manage the training signals of the algorithms.
AI must understand the difference between a cheap newsletter subscription and a purchase worth 50,000 ₽. We assign a weight (value) to each goal on the website based on real profit.
The algorithm automatically optimizes the advertising budget in favor of audience groups making the most expensive purchases, maximizing ROMI.
Often a website lead is just the initial contact. The deal is closed by a manager over the phone 3 days later. We set up API data transmission from your CRM back to Yandex and Google ad accounts.
The neural network is trained to find clients who pay invoices, not just leave test leads.
If you have few sales on the website, the algorithm won't have enough data for training. We build a hierarchy of signals: we train the model on frequent micro-actions (adding to cart, viewing 3 pages, clicking on contacts).
This gives the algorithm the necessary critical mass of data for stable bid optimization even with a small budget.
Sequential process of analytics calibration, test launch, and driving campaigns to profitability.
We check proper operation of Yandex Metrica and Google Analytics 4. We clean up duplicate goals, remove junk auto-goals, and set up UTM tagging.
We enable e-commerce tracking: transferring cart value, order contents, brands, and categories of purchased goods to dashboard accounts.
We write scripts for sending offline events (invoice payment, successful measurement, completed deal) from CRM to Yandex Metrika and Google Ads via Measurement Protocol.
We group campaigns into portfolios to accumulate statistics. We set starting limits for Target CPA or advertising cost share (ROAS/CRR).
We launch a controlled split test: one part of the audience goes to the auto-strategy, the second to the control group. We verify the actual cost per lead.
We smoothly increase budgets without retraining the strategy, track creative burnout, and redistribute limits in favor of profitable combinations.
We use built-in ML algorithms of advertising systems and external analytical platforms.
Autostrategies for optimizing conversions and profitability in Yandex Advertising Network (YAN) and Search. The algorithm learns from the behavior of millions of Russian users.
Target CPA, Target ROAS, and Maximize Conversions strategies based on Google neural networks. Works effectively in Performance Max campaigns and YouTube Ads.
Server-side tracking tools (for protection against ad blockers) and interactive Looker Studio dashboards for monitoring the training progress of autostrategies.
The price depends on the number of ad accounts, volume of website conversions, and CRM integration.
| Features | Audit and Setup Preparation of analytics and launch of strategies 65 000 ₽ Timeline: from 7 days Order | Popular ROAS Optimization E-commerce and CRM Offline Conversions Integration 110 000 ₽ Timeframe: from 15 days Order | AI Ad Management Comprehensive launch and management of split tests from 180 000 ₽ Timeframe: from 30 days Discuss |
|---|---|---|---|
| Audit and Cleanup of Analytics Goals | Full | Full | Full |
| Conversion value setup (Value Rules) | Basic setup | Dynamic (e-commerce) | Integrated with CRM Margin |
| Transfer of offline payments from CRM via API | Webhooks/API Setup | Full-fledged queued connector | |
| Conducting clean A/B tests | 1 split test in Yandex | Regular testing of strategies and creatives | |
| Looker Studio dashboard by ROMI | Basic | Custom Looker dashboard | |
| Management and support period | 14 days after setup | 30 days of management and optimization | 60 days of full management |
Didn't find the answer you need? Leave a request — our lead PPC specialist will conduct an express audit of your current ad campaigns and point out errors in automated strategies.
Submit a request and provide your website URL. Our specialist will perform an express analysis of current ad campaigns, evaluate conversion tracking setup quality, and show the potential for launching Smart Bidding.
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