CONVERSION AND SALES FUNNEL
Conversion audit
and sales funnel
Professional conversion rate optimization (CRO) audit: sales funnel analysis, identifying visitor drop-off points, usability analysis of forms and interfaces. We will increase leads without increasing the ad budget.
TRAFFIC
FUNNEL
LEADS
ANALYTICS
HYPOTHESES
A/B TESTS
optimization
ANALYSIS
IMPROVEMENTS
SALES
projects
of studio
models
Premier Partner status
marketing, analytics
Where are your clients leaking and how to stop losing your ad budget?
Are you attracting quality traffic from Yandex, Google, and social networks, but your website conversion rate remains below 1%? Is the cost per click rising every month while the number of leads doesn't increase? This is a classic symptom of a “leaky funnel”. Visitors come to the site, but leave without buying due to non-obvious interface barriers, slow form loading, a complex checkout process, or lack of answers to key questions.
Conversion Audit (CRO — Conversion Rate Optimization) from STARCODE is aimed at turning maximum existing visitors into real buyers. We study your audience's behavior based on real sessions, click and scroll heatmaps, analyze the ergonomics of forms and checkout across dozens of different devices.
- User Flow analysis and drop-off point detection
- Expert usability audit of key pages and lead forms
- Identification of technical bugs on mobile versions and across different browsers
- Evaluation of USP (unique selling proposition) clarity and trust triggers
- Development of technical specifications for A/B testing and a prioritized list of improvements for implementation
+80%
Average website conversion growth after fixing critical funnel UX errors
-50%
Reduction of cost per lead (CPL) due to conversion growth
15+
Audit checkpoints: from speed to decision-making psychology
3x
ROI on CRO audit within the first months after implementing fixes
Conversion is a marketing multiplier
Doubling the conversion rate from 1% to 2% gives you exactly twice as many leads and sales with the same advertising budget. Instead of pouring more money into advertising, make your current traffic effective.
How we find hidden barriers
We do not guess using templates. Our research is based on numbers, user behavior, and interface psychology.
Behavioral session analysis
We review hundreds of user session recordings (via Webvisor and other tools) on checkout pages. We track chaotic cursor movements, 'rage clicks' on non-clickable elements, and sudden exits.
This helps understand the real motives and challenges of real people when interacting with your website.
Technical stress-testing of forms
We check how input fields, phone masks, error validation, and auto-complete work on smartphones of different resolutions. Often, customers leave simply because the 'Submit' button is covered by the keyboard or doesn't work in Safari.
We localize these bugs and create clear technical specifications for layout designers and backend developers.
Hypotheses for A/B testing
We do not suggest redesigning blindly. Every recommendation is a hypothesis in the format: "If we simplify the order form from 5 fields to 2, the conversion rate will grow by X% because the cognitive load will be reduced".
We prioritize all hypotheses using the RICE/ICE methodology so that you implement the simplest and most profitable fixes first.
6 steps to high conversion
Sequential work on each level of the sales funnel: from entering the website to successful payment.
Integration of Analytics Systems
We check goal setup accuracy in Yandex Metrica and Google Analytics 4. We set up e-commerce tracking to view precise funnel step data.
Quantitative data analysis
We study bounce rates, depth of view, time on site, conversion distribution by device type, browser, region, and ad traffic source.
Studying Session Replays and Heatmaps
We analyze click and scroll heatmaps. We review real user sessions, identifying page blocks where attention drops and points where people leave the site.
Interface (UX/UI) audit
We evaluate navigation convenience, contrast of call-to-actions (CTA), and accessibility of critical information about delivery, guarantees, and pricing. We check the checkout form.
Hypothesis generation
We compile a list of recommendations for changing website elements. We rank them by implementation complexity and potential impact on final sales conversions.
Presentation and mockups
We prepare a detailed report with textual descriptions, error screenshots, and schematic wireframes of updated forms. We present the results in a Zoom meeting.
Tools for conducting CRO audit
We collect and analyze data using advanced analytical and UX platforms.
Yandex Metrica + GA4
Used for building quantitative funnels, traffic segmentation, and tracking precise micro- and macro-conversions on website pages in real time.
Hotjar / Clarity / WebVisor
Systems for creating visual attention heatmaps, tracking page scroll depth (scroll maps), and recording real user sessions.
VWO / Optimizely
A/B testing tools that allow distributing traffic between page versions and evaluating the statistical significance of changes.
— COST
Pricing conversion audit
Choose the optimal service package depending on the scale of your online project.
| Package Features | Express CRO For landing pages and small websites 20 000 ₽ Timeframe: 5 days Order | Popular Comprehensive audit For e-commerce stores and B2B portals 45 000 ₽ Timeframe: 10 days Order | Turnkey CRO Audit, redesign fixes, and A/B testing 85 000 ₽ Timeframe: 30 days Discuss |
|---|---|---|---|
Volume of analyzed pages |
up to 3 funnel pages | up to 10 pages (entire site) | Entire website without limitations |
Checking analytics and goals |
Basic check | ✓ Full setup audit | ✓ Fixing goal settings |
Heatmap and recording analysis |
up to 100 sessions | up to 500 sessions + click maps | 1000+ sessions + segmented analysis |
Website mobile version audit |
✓ | ✓ Detailed by OS (iOS/Android) | ✓ Full cross-browser audit |
Solution prototypes (Wireframes) |
Text Recommendations | Schematic mockups of changes | Figma prototypes ready for layout |
A/B testing of hypotheses |
— | Technical Specifications for Running Tests | ✓ Launch and support 1 mo. |
Developer consultation |
— | 1 hour of Q&A | Full control over implementation of changes |
— QUESTIONS AND ANSWERS
Frequently asked questions on conversion optimization
Didn't find an answer to your question? Contact us, and our usability expert will consult you.
Ask a question-
What traffic is required to conduct a CRO audit?
To conduct an in-depth quantitative analysis and A/B testing, it is desirable to have 5,000 to 10,000 unique visitors per month. However, a high-quality UX audit (identifying logical errors, mobile version bugs, inconvenient forms) can be effectively performed even for young websites with low traffic. -
Do you implement audit recommendations yourselves?
Yes, our team includes designers, layout designers, and backend developers. We can handle turnkey implementation of all recommendations as part of our custom development service. In this case, we guarantee that all changes will be implemented in strict accordance with UX prototypes. -
What results to expect after implementing the changes?
Depending on the current state of the website, conversion growth can range from 15% to 100%+. On average across our projects, fixing critical usability errors (for example, simplifying the cart, optimizing mobile forms, increasing button visibility) increases the number of requests by 30–50% without increasing ad spending. -
What is A/B testing and is it mandatory to conduct?
A/B testing is a method where half of the visitors see the old version of the website, and half see the new one. This makes it possible to mathematically prove that changes have improved conversion rates. For large projects with high traffic, A/B tests are mandatory to avoid sales drops due to subjective design decisions. For small websites, implementing proven Best Practices is often sufficient.