Are you attracting quality traffic from Yandex, Google, and social networks, but your website conversion rate remains below 1%? Is the cost per click rising every month while the number of leads doesn't increase? This is a classic symptom of a “leaky funnel”. Visitors come to the site, but leave without buying due to non-obvious interface barriers, slow form loading, a complex checkout process, or lack of answers to key questions.
Conversion Audit (CRO — Conversion Rate Optimization) from STARCODE is aimed at turning maximum existing visitors into real buyers. We study your audience's behavior based on real sessions, click and scroll heatmaps, analyze the ergonomics of forms and checkout across dozens of different devices.
Average website conversion growth after fixing critical funnel UX errors
Reduction of cost per lead (CPL) due to conversion growth
Audit checkpoints: from speed to decision-making psychology
ROI on CRO audit within the first months after implementing fixes
Doubling the conversion rate from 1% to 2% gives you exactly twice as many leads and sales with the same advertising budget. Instead of pouring more money into advertising, make your current traffic effective.
We do not guess using templates. Our research is based on numbers, user behavior, and interface psychology.
We review hundreds of user session recordings (via Webvisor and other tools) on checkout pages. We track chaotic cursor movements, 'rage clicks' on non-clickable elements, and sudden exits.
This helps understand the real motives and challenges of real people when interacting with your website.
We check how input fields, phone masks, error validation, and auto-complete work on smartphones of different resolutions. Often, customers leave simply because the 'Submit' button is covered by the keyboard or doesn't work in Safari.
We localize these bugs and create clear technical specifications for layout designers and backend developers.
We do not suggest redesigning blindly. Every recommendation is a hypothesis in the format: "If we simplify the order form from 5 fields to 2, the conversion rate will grow by X% because the cognitive load will be reduced".
We prioritize all hypotheses using the RICE/ICE methodology so that you implement the simplest and most profitable fixes first.
Sequential work on each level of the sales funnel: from entering the website to successful payment.
We check goal setup accuracy in Yandex Metrica and Google Analytics 4. We set up e-commerce tracking to view precise funnel step data.
We study bounce rates, depth of view, time on site, conversion distribution by device type, browser, region, and ad traffic source.
We analyze click and scroll heatmaps. We review real user sessions, identifying page blocks where attention drops and points where people leave the site.
We evaluate navigation convenience, contrast of call-to-actions (CTA), and accessibility of critical information about delivery, guarantees, and pricing. We check the checkout form.
We compile a list of recommendations for changing website elements. We rank them by implementation complexity and potential impact on final sales conversions.
We prepare a detailed report with textual descriptions, error screenshots, and schematic wireframes of updated forms. We present the results in a Zoom meeting.
We collect and analyze data using advanced analytical and UX platforms.
Used for building quantitative funnels, traffic segmentation, and tracking precise micro- and macro-conversions on website pages in real time.
Systems for creating visual attention heatmaps, tracking page scroll depth (scroll maps), and recording real user sessions.
A/B testing tools that allow distributing traffic between page versions and evaluating the statistical significance of changes.
Choose the optimal service package depending on the scale of your online project.
| Package Features | Express CRO For landing pages and small websites 30 000 ₽ Timeframe: 5 days Order | Popular Comprehensive audit For e-commerce stores and B2B portals 55 000 ₽ Timeframe: 10 days Order | Turnkey CRO Audit, redesign fixes, and A/B testing 95 000 ₽ Timeframe: 30 days Discuss |
|---|---|---|---|
| Volume of analyzed pages | up to 3 funnel pages | up to 10 pages (entire site) | Entire website without limitations |
| Checking analytics and goals | Basic check | Full setup audit | Fixing goal settings |
| Heatmap and recording analysis | up to 100 sessions | up to 500 sessions + click maps | 1000+ sessions + segmented analysis |
| Website mobile version audit | Detailed by OS (iOS/Android) | Full cross-browser audit | |
| Solution prototypes (Wireframes) | Text Recommendations | Schematic mockups of changes | Figma prototypes ready for layout |
| A/B testing of hypotheses | Technical Specifications for Running Tests | Launch and support 1 mo. | |
| Developer consultation | 1 hour of Q&A | Full control over implementation of changes |
Didn't find an answer to your question? Contact us, and our usability expert will consult you.
Order a conversion audit of your website. We will conduct research, identify all barriers on the path to purchase, and show how to increase your profit.
Order conversion audit