How much does an audit cost and what is included in the price?

The cost of an expert Yandex Direct audit is 15 000 ₽ , Google Ads — 25 000 ₽ . The price includes a deep analysis of up to 5 advertising campaigns in 1 account for the last 3–6 months, a screen recording with an expert screencast, an audio summary with a text transcript and recommendations, a structured PDF report with a task list, as well as a 30-minute online session or prompt exchange of voice messages in messengers to discuss the results.

What are the audit boundaries: how many accounts and campaigns are included in the base price?

One audit includes analysis strictly 1 advertising account (account) and up to 5 active advertising campaigns (e.g., Search, Yandex Advertising Network/GDN, Campaign Wizard, Performance Max). This allows us to focus on key traffic sources without spreading efforts too thin. If you have multiple accounts or more than 5 key campaigns, we will agree on an individual scope for the audit.

Why does the online review last 30 minutes and not 60 minutes?

Hour-long calls are often overloaded with filler and waste too much time. We pre-record a full screen analysis with a live demonstration of settings and prepare an audio summary with a transcript. You see facts and figures in advance, so 30 minutes of a call (or a voice message dialogue in Telegram/WhatsApp) are spent exclusively on constructive Q&A and decision-making.

What access is required to conduct an audit?

Guest access with "Viewer" rights to the advertising account (Direct or Google Ads) and web analytics counters (Yandex Metrica / Google Analytics 4) is required. We never request passwords, change your settings during the audit, or manage your budgets.

How do you detect clicking and garbage traffic?

We match clicks from paid UTM tags with debits in advertising accounts, identify the actual share of bot traffic (which can reach 60–70% in networks), and analyze spikes in accidental clicks on pop-up overlays and mobile games (instant bounces in 1–2 seconds without scrolling). Based on this data, we compile site blacklists and prepare technical specifications for excluding non-targeted audiences : we create segments of fraud and bounces in Metric/GA4 with setting -100% bid adjustments to completely eliminate parasitic impressions.

Can I order the correction of the errors found from you?

Yes. After the audit, you can pass the task list to your current specialist or entrust the work to us: order a one-time basic reconfiguration campaigns from 45 000 ₽ or transfer the project to permanent management and support from 65 000 ₽/month with budget balancing and click-fraud protection.

Audit of Yandex Direct and Google Ads advertising campaigns from 15 000 ₽

Name: Ad campaign audits | STARCODE
Brand: STARCODE

ROI control, budget balancing and independent diagnostics

Is your advertising actually profitable, or is the budget being spent blindly?

Auto-strategies and algorithms in Yandex Direct and Google Ads handle bidding. But if campaigns are trained on random conversions, the budget goes to non-target queries, bot clicking, or garbage placements in networks — the automation starts scaling losses.

We conduct a detailed audit of the current state of advertising: we check the correspondence of search queries and targeting, evaluate traffic purity and fraud protection, test the correctness of web analytics, and balance budget expenditure for maximum profitability.

Analysis of real search queries, negative keywords, and the correctness of auto-targeting
Evaluating bot traffic (up to 60–70% in networks) and cutting off mobile overlays and junk apps
Excluding non-targeted audiences, tracking fraud in Metric/GA4 and -100% bid adjustments

Tariffs and boundaries Request an audit

from 15 000 ₽

Direct: 15 000 ₽ / Google Ads: 25 000 ₽ (1 account, up to 5 campaigns)

3 days

Timeframe for video review preparation, transcript, and PDF report

1 account

Up to 5 key campaigns (Search, Yandex Advertising Network/GDN, PMax, Campaign Wizard)

30 min / Video

Screen video breakdown with transcript + 30 min call or voice messages

Independent diagnostics without upselling services

The audit includes a deep analysis for the last 3–6 months, a screen recording of the account with an expert breakdown, an audio summary with a text transcript, a PDF report, and a 30-minute consultation (or voice messages in messengers). You can implement the edits yourself following our task list, order a basic re-configuration, or hand over the project for regular management and support.

Focus on results

How the audit delivery format is structured

We value your time: instead of drawn-out 60-minute calls, you receive a clear screen recording demonstrating all settings and slices, an audio summary with a transcript, and a prompt breakdown.

Screencast

Screen recording with live breakdown

Expert screencast of the advertising account. We clearly show real search queries, bid imbalances, ineffective placements, and suspicious clicks right on your own data.

Audio + Text

Audio summary with transcript

Condensed voice summary of key insights and recommendations from a leading expert with a full text transcript and timestamps. Convenient to listen to on the go or read in bullet points.

Document

Structured PDF report and technical specification

Detailed roadmap with prioritization of errors based on their impact on CPA/ROAS (critical, growth points) and a ready-made technical specification for implementation by your specialist.

Consultation

30 min call or voice messages

Concentrated 30-minute online session to answer questions OR detailed exchange of voice messages in Telegram/WhatsApp for a quick analysis without blocking your calendar.

Transparent tariffs

Tariffs for audit and advertising campaign development

Fixed cost, clearly defined scope of the check, and understandable next steps for implementing recommendations.

Parameters and scope of work	Yandex Direct Audit Diagnostics of Search, Yandex Advertising Network, Campaign Wizard, and analytics 15 000 ₽ One-time • 3 business days Order audit	International Google Ads Audit Review of Search, Performance Max, GDN, YouTube and GA4 25 000 ₽ One-time • 3 business days Order audit	Restructuring / Management Implementation of audit recommendations and turnkey optimization from 45 000 ₽ Restructuring / from 65 000 ₽/month management Discuss project
Volume per audit	1 account, up to 5 active campaigns	1 account, up to 5 active campaigns	Full account, no campaign limits
Account screen recording with screencast	✓ Demonstration of errors by an expert	✓ Demonstration of errors by an expert	✓ Regular video reports on dynamics
Audio summary with text transcript	✓ Summary with timestamps	✓ Summary with timestamps	✓ Constant communication in the work chat
Detailed report and roadmap	✓ Structured PDF	✓ Structured PDF	✓ Monthly management reporting
Consultation and analysis format	30 min call or voice messages in messengers	30 min call or voice messages in messengers	Regular synchronizations and calls
Search query and negative keyword analysis	✓ Search for leaks and trash phrases	✓ Search Terms and match type review	✓ Weekly cleaning and expansion of the core
Diagnostics of auto-strategies and budget distribution	✓ Algorithm training check	✓ PMax and Smart Bidding signal check	✓ Balancing budget spend into profitable funnels
Traffic quality check and anti-click protection	✓ Bot diagnostics and Yandex Advertising Network cleaning	✓ Analysis of invalid clicks and GDN	✓ Connection of active anti-fraud and blacklists
Web analytics review (Yandex Metrica / GA4)	✓ Conversion tracking check	✓ Events and attribution check	✓ End-to-end analytics and CRM integration
Implementation of edits and campaign re-configuration	— Ready-made task list for your ad specialist	— Ready-made task list for your specialist	✓ Turnkey implementation by our specialists

Separation of audit and implementation: an audit is an objective investigation, a search for hidden points of loss, and a precise ToR. You can implement the recommendations using your current contractor or entrust them to us basic reconfiguration or management and support campaigns.

Balancing budget spend and click-fraud protection

In competitive niches and networks (Yandex/Google Display Network), up to 60–70% of the ad budget is burned in vain: click-fraud by bots and competitors, accidental clicks in mobile games and pop-up overlays (missing the microscopic close button), as well as unmanaged auto-targeting. Our goal is to uncover leaks, identify parasitic traffic, and redirect every ruble to profitable target leads.

Before the audit (Hidden losses) Drain up to 70%

Budget leaks in networks and search Up to 70% loss

Click-fraud by bot farms and competitors ~35% drain
Clicks in mobile games and overlays ~20% waste
Broad auto-targeting and junk keywords ~15% loss
Real target clients and leads ~30% useful

                        After audit and balancing
                        100% efficiency
                    
                            Focused budget spending
                            Maximum ROAS
                        
                            Excluding audiences and tracking fraud
                            -100% adjustment
                        
                            Cutting off overlays and junk networks
                            Trash removed
                        
                            Protection against bot click-fraud via API
                            100% blocking
                        
                            Training of auto-strategies on clean leads
                            CPL reduction

Diagnostic matrix

What the audit reveals: checklist of hidden leaks

Visual comparison of check zones, typical configuration errors, and specific business impact after resolution.

Check zone	Where budget losses are hiding	What the expert checks	Result for business
Search queries and keywords	Non-targeted auto-targeting, broad matches, lack of cross-negative keywords, and accumulation of junk clicks.	Slice of actual search queries for 3–6 months, quality of keywords, and negative keyword lists.	Savings of up to 25% of the budget without losing the target volume of leads.
Network sites (Yandex Advertising Network / GDN)	Click-fraud by bots (up to 70% in networks), mobile games, full-screen overlays (clicks missing the close button).	Site statistics in system reports, behavioral visit patterns, scroll depth, and blacklist compilation.	Excluding click-fraud and overlays and returning funds to conversion resources.
Excluding audiences and bounces (-100%)	Wasted budget on clickers, bot segments, and quick bounces (less than 15 seconds) without blocking repeated displays.	Collecting segments of bots and non-targeted traffic in Yandex Metrica and GA4, setting -100% bid adjustments in campaigns.	Complete cutoff of parasitic impressions and saving budget for real buyers.
Budget balance and auto-strategies	Budget drain on ineffective campaigns, training of smart strategies on micro-conversions and false clicks.	Auto-strategy training stability, balancing weekly limits and target CPA/ROAS.	Budget balancing in favor of consistently profitable combinations.
Analytics, goals, and CRM	Duplicate goals, loss of UTM tags, optimization of ads based on spam leads instead of real sales.	Correctness of trigger firing in Yandex Metrica and GA4, consistency of passed goals with CRM statuses.	Transparent CPL/ROAS calculation and training algorithms on qualified leads.
Ads and landing pages	Mismatch between the offer in the ad and landing page content (low message match), outdated prices, and sitelinks.	Relevance of the 'query – ad – landing page' link, page load speed, and conversion barriers of forms.	Increase in site conversion (CR) and automatic reduction of the cost per lead.

Audit program

Key areas of campaign review

Comprehensive review of semantics, targeting, quality of paid clicks, bids, and end-to-end analytics.

Search queries and relevance

Analysis of actual search queries in reports. Checking traffic alignment with real buyer intent, evaluating keyword accuracy, and the correctness of auto-targeting.

Audience segmentation and fraud exclusion

Target audience analysis: geography, demographics, device types, and identification of non-target traffic. Creating segments for bots and bounces (less than 15 seconds) in Metrica/GA4 with a -100% bid adjustment to completely block ad displays.

Paid traffic quality, overlays, and fraud

Analysis of clicks by ad tags: identifying click-fraud by competitors and bots (up to 70% of losses in networks), cutting off accidental clicks from mobile games and full-screen overlays, cleaning hundreds of junk Yandex/Google Display Network sites.

Bid strategies and budgets

Evaluation of chosen bid management strategies (manual with optimization, auto-strategies by CPA/ROAS), checking the stability of their learning, and rebalancing budgets in favor of profitable campaigns.

Analytics, goals, and algorithm training

Revision of Yandex Metrica and Google Analytics 4 counters. Checking the correctness of tracking target actions, absence of duplicate goals, and data transmission regarding qualified leads from CRM.

Ad and landing page relevance

Analysis of headlines, ad copy, and sitelinks for landing page consistency (message match), checking site response speed and usability of conversion forms.

What next

Action options after receiving the audit

An audit gives you full transparency of what is happening in your advertising. You choose the most convenient format for future work yourself:

Step 1 • DIY

Implementation by your specialist

You pass our PDF report, screen recording, and detailed task list to your in-house ad specialist or current agency. They will have a ready-made list of corrections and negative keyword lists at hand.

0 ₽ for the audit

Order audit

Step 2 • Turnkey

Basic STARCODE PR reconfiguration

STARCODE PR specialists eliminate all found errors: they rebuild semantics, clean up negative keywords, disable junk sites, set up goals, and relaunch campaigns on clean data.

from 45 000 ₽

Order re-configuration

Step 3 • Regular growth

Management and support

Comprehensive monthly ad management: continuous budget balancing, A/B ad testing, click-fraud protection, scaling of profitable funnels, and transparent reporting.

from 65 000 ₽/mo

Discuss management

Knowledge base

FAQ about ad auditing

We answer the main practical questions: cost, video review format, number of campaigns, and support options after the audit.

Ask your question

How much does an audit cost and what is included in the price?

The cost of an expert Yandex Direct audit is 15 000 ₽, Google Ads — 25 000 ₽. The price includes a deep analysis of up to 5 advertising campaigns in 1 account for the last 3–6 months, a screen recording with an expert screencast, an audio summary with a text transcript and recommendations, a structured PDF report with a task list, as well as a 30-minute online session or prompt exchange of voice messages in messengers to discuss the results.
What are the audit boundaries: how many accounts and campaigns are included in the base price?

One audit includes analysis strictly 1 advertising account (account) and up to 5 active advertising campaigns (e.g., Search, Yandex Advertising Network/GDN, Campaign Wizard, Performance Max). This allows us to focus on key traffic sources without spreading efforts too thin. If you have multiple accounts or more than 5 key campaigns, we will agree on an individual scope for the audit.
Why does the online review last 30 minutes and not 60 minutes?

Hour-long calls are often overloaded with filler and waste too much time. We pre-record a full screen analysis with a live demonstration of settings and prepare an audio summary with a transcript. You see facts and figures in advance, so 30 minutes of a call (or a voice message dialogue in Telegram/WhatsApp) are spent exclusively on constructive Q&A and decision-making.
What access is required to conduct an audit?

Guest access with "Viewer" rights to the advertising account (Direct or Google Ads) and web analytics counters (Yandex Metrica / Google Analytics 4) is required. We never request passwords, change your settings during the audit, or manage your budgets.
How do you detect clicking and garbage traffic?

We match clicks from paid UTM tags with debits in advertising accounts, identify the actual share of bot traffic (which can reach 60–70% in networks), and analyze spikes in accidental clicks on pop-up overlays and mobile games (instant bounces in 1–2 seconds without scrolling). Based on this data, we compile site blacklists and prepare technical specifications for excluding non-targeted audiences: we create segments of fraud and bounces in Metric/GA4 with setting -100% bid adjustments to completely eliminate parasitic impressions.
Can I order the correction of the errors found from you?

Yes. After the audit, you can pass the task list to your current specialist or entrust the work to us: order a one-time basic reconfiguration campaigns from 45 000 ₽ or transfer the project to permanent management and support from 65 000 ₽/month with budget balancing and click-fraud protection.