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Are your ads running idle?

Contextual advertising audit (Yandex Direct and Google Ads) is a professional revision of your ad accounts. We identify technical configuration errors, find ineffective keywords wasting budget, analyze ad quality, placement sites, and bid management strategies. We will help you stop wasting money and redirect your budget to genuinely profitable keywords and campaigns.

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40%

Budget is spent ineffectively on average

3 days

Complete report with recommendations

Checklist

Key ad campaign audit points

We analyze and check every element of your ad account step by step to identify weak spots.

Yandex Direct and Google Ads Audit

Complete review of campaign settings, account structures, geotargeting correctness, and daily budget distribution.

Semantics and negative keywords analysis

Search for non-target keywords and cross-negative keywords. Identifying search queries that waste your budget through click fraud without generating leads.

Ad quality evaluation

Audit of texts, headlines, USP, and extensions (sitelinks, callouts, call extensions). Checking ad CTR to reduce cost per click.

Cleaning up YAN and GDN placements

Analysis of partner sites, mobile apps, and junk resources clicking away your budget. Blacklist creation for disabling impressions.

Web analytics & UTM tags

Control of connection between accounts and Yandex.Metrica and Google Analytics. Verification of link tagging, goal setup, and call tracking.

Optimization roadmap

Development of a step-by-step action plan to fix errors, scale successful combinations, and systematically lower cost per lead (CPL).

What is included in an ad audit

Yandex Direct Audit

Checking search campaigns, YAN, Campaign Master, and smart banners. Analysis of negative keywords, bid adjustments by gender/age, and autotargeting.

Google Ads Audit

Audit of Search, GDN, YouTube ads, and Performance Max campaigns. Evaluation of keyword quality, responsive ads, and targeting settings.

Semantics and negative keywords

Search for non-target garbage queries causing clicks. Verification of negative keyword list completeness and detection of cross-negative phrases.

Analysis of platforms and fraud

Identification and blacklisting of ineffective partner sites, mobile apps, and gaming platforms wasting budget on click fraud.

Ads and CTR

Evaluation of headline relevance to search queries, checking for USP, promotions, sitelinks, business cards, and ad extensions.

Analytics and Conversions

Checking integration of ad accounts with Yandex Metrica and Google Analytics. Assessing correctness of goal setup, retargeting audience collection, and UTM tags.

Help

FAQ about ad auditing

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Why is an audit of Yandex Direct and Google Ads needed?
Ad systems are constantly updating, and user behavior changes. Often, settings that yielded results a year ago lead to non-targeted clicks today. An audit reveals hidden budget leaks (on average, up to 30-50% of expenses go to inefficient placements and junk search terms) and shows how to reduce the cost per lead.
Is it safe to grant access to advertising accounts?
Yes, absolutely. We do not need the login and password for your personal email. To perform an audit, you provide guest access ("Read" or "Analyst" mode) to our corporate account in Direct or Google Ads. You can revoke these rights at any time with one click.
What is included in the final ad audit report?
You receive a detailed PDF report visually displaying all errors: ineffective keywords, low-quality sites, bid setting errors, and goal tracking issues. Practical recommendations for fixing them and an action plan to reduce cost per lead are attached to each item.
How much does an ad audit cost and what are the timelines?
The cost of a professional audit of Yandex Direct and Google Ads starts from 20,000 ₽. Execution time — 2 to 4 business days depending on the volume of ad campaigns and the number of active ad accounts.
How to get maximum performance out of pay-per-click advertising in modern conditions?
Contextual advertising technologies (Yandex Direct, Google Ads) change significantly every 3–6 months: new automated strategies are released, AI algorithms are updated, fraud filtering rules and ad requirements change. To extract maximum performance, it is vital to perform the following regular actions:

1. Check relevance of settings every 3–6 months. Features and campaign types that brought results yesterday may become outdated today or lead to inefficient budget spending.
2. Train auto-strategies on quality goals. Ad accounts must be correctly integrated with web analytics (Yandex Metrica and Google Analytics) so optimization is based on real conversions and ROI, rather than just clicks.
3. Constantly clean ad placements and expand negative keywords. Regular analysis of search queries and disabling non-target partner websites in YAN and GDN save up to 30–50% of the advertising budget.
4. Test new AI formats and tools. Regularly launch new campaign types (for example, Product Gallery, Campaign Master, Performance Max) and conduct A/B testing of ads.
5. Conduct an independent audit. Timely external auditing of ad campaigns allows discovering overlooked errors on time and finding new growth points to reduce the cost per lead (CPL).

Ad campaign audits