AGENCY SERVICES
Yandex Direct and Google Ads
campaign audit
Expert advertising audit of Yandex Direct (15 000 ₽) and Google Ads (25 000 ₽). Analysis of up to 5 campaigns in 1 account: screen recording with audio summary and transcript, PDF report, 30-minute call or voice messages.
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Premier Partner status
marketing, analytics
Is your advertising actually profitable, or is the budget being spent blindly?
Auto-strategies and algorithms in Yandex Direct and Google Ads handle bidding. But if campaigns are trained on random conversions, the budget goes to non-target queries, bot clicking, or garbage placements in networks — the automation starts scaling losses.
We conduct a detailed audit of the current state of advertising: we check the correspondence of search queries and targeting, evaluate traffic purity and fraud protection, test the correctness of web analytics, and balance budget expenditure for maximum profitability.
- Analysis of real search queries, negative keywords, and the correctness of auto-targeting
- Evaluating bot traffic (up to 60–70% in networks) and cutting off mobile overlays and junk apps
- Excluding non-targeted audiences, tracking fraud in Metric/GA4 and -100% bid adjustments
from 15 000 ₽
Direct: 15 000 ₽ / Google Ads: 25 000 ₽ (1 account, up to 5 campaigns)
3 days
Timeframe for video review preparation, transcript, and PDF report
1 account
Up to 5 key campaigns (Search, Yandex Advertising Network/GDN, PMax, Campaign Wizard)
30 min / Video
Screen video breakdown with transcript + 30 min call or voice messages
Independent diagnostics without upselling services
The audit includes a deep analysis for the last 3–6 months, a screen recording of the account with an expert breakdown, an audio summary with a text transcript, a PDF report, and a 30-minute consultation (or voice messages in messengers). You can implement the edits yourself following our task list, order a basic re-configuration, or hand over the project for regular management and support.
How the audit delivery format is structured
We value your time: instead of drawn-out 60-minute calls, you receive a clear screen recording demonstrating all settings and slices, an audio summary with a transcript, and a prompt breakdown.
Screen recording with live breakdown
Expert screencast of the advertising account. We clearly show real search queries, bid imbalances, ineffective placements, and suspicious clicks right on your own data.
Audio summary with transcript
Condensed voice summary of key insights and recommendations from a leading expert with a full text transcript and timestamps. Convenient to listen to on the go or read in bullet points.
Structured PDF report and technical specification
Detailed roadmap with prioritization of errors based on their impact on CPA/ROAS (critical, growth points) and a ready-made technical specification for implementation by your specialist.
30 min call or voice messages
Concentrated 30-minute online session to answer questions OR detailed exchange of voice messages in Telegram/WhatsApp for a quick analysis without blocking your calendar.
— TRANSPARENT TARIFFS
Audit rates advertising
Fixed cost, clearly defined scope of the check, and understandable next steps for implementing recommendations.
| Parameters and scope of work |
Direct Audit
Diagnostics of Search, Yandex Advertising Network, Campaign Wizard, and analytics
15 000 ₽
One-time • 3 business days
Order audit
|
Google Ads Audit
Review of Search, Performance Max, GDN, YouTube and GA4
25 000 ₽
One-time • 3 business days
Order audit
|
Restructuring / Management
Implementation of audit recommendations and turnkey optimization
from 45 000 ₽
Restructuring / from 65 000 ₽/month management
Discuss project
|
|---|---|---|---|
| Volume per audit | 1 account, up to 5 active campaigns | 1 account, up to 5 active campaigns | Full account, no campaign limits |
| Account screen recording with screencast | Demonstration of errors by an expert | Demonstration of errors by an expert | Regular video reports on dynamics |
| Audio summary with text transcript | Summary with timestamps | Summary with timestamps | Constant communication in the work chat |
| Detailed report and roadmap | Structured PDF | Structured PDF | Monthly management reporting |
| Consultation and analysis format | 30 min call or voice messages in messengers | 30 min call or voice messages in messengers | Regular synchronizations and calls |
| Search query and negative keyword analysis | Search for leaks and trash phrases | Search Terms and match type review | Weekly cleaning and expansion of the core |
| Diagnostics of auto-strategies and budget distribution | Algorithm training check | PMax and Smart Bidding signal check | Balancing budget spend into profitable funnels |
| Traffic quality check and anti-click protection | Bot diagnostics and Yandex Advertising Network cleaning | Analysis of invalid clicks and GDN | Connection of active anti-fraud and blacklists |
| Web analytics review (Yandex Metrica / GA4) | Conversion tracking check | Events and attribution check | End-to-end analytics and CRM integration |
| Implementation of edits and campaign re-configuration | Ready-made task list for your ad specialist | Ready-made task list for your specialist | Turnkey implementation by our specialists |
Balancing budget spend and click-fraud protection
In competitive niches and networks (Yandex/Google Display Network), up to 60–70% of the ad budget is burned in vain: click-fraud by bots and competitors, accidental clicks in mobile games and pop-up overlays (missing the microscopic close button), as well as unmanaged auto-targeting. Our goal is to uncover leaks, identify parasitic traffic, and redirect every ruble to profitable target leads.
- Click-fraud by bot farms and competitors ~35% drain
- Clicks in mobile games and overlays ~20% waste
- Broad auto-targeting and junk keywords ~15% loss
- Real target clients and leads ~30% useful
- Excluding audiences and tracking fraud -100% adjustment
- Cutting off overlays and junk networks Trash removed
- Protection against bot click-fraud via API 100% blocking
- Training of auto-strategies on clean leads CPL reduction
What the audit reveals: checklist of hidden leaks
Visual comparison of check zones, typical configuration errors, and specific business impact after resolution.
| Check zone | Where budget losses are hiding | What the expert checks | Result for business |
|---|---|---|---|
| Search queries and keywords | Non-targeted auto-targeting, broad matches, lack of cross-negative keywords, and accumulation of junk clicks. | Slice of actual search queries for 3–6 months, quality of keywords, and negative keyword lists. | Savings of up to 25% of the budget without losing the target volume of leads. |
| Network sites (Yandex Advertising Network / GDN) | Click-fraud by bots (up to 70% in networks), mobile games, full-screen overlays (clicks missing the close button). | Site statistics in system reports, behavioral visit patterns, scroll depth, and blacklist compilation. | Excluding click-fraud and overlays and returning funds to conversion resources. |
| Excluding audiences and bounces (-100%) | Wasted budget on clickers, bot segments, and quick bounces (less than 15 seconds) without blocking repeated displays. | Collecting segments of bots and non-targeted traffic in Yandex Metrica and GA4, setting -100% bid adjustments in campaigns. | Complete cutoff of parasitic impressions and saving budget for real buyers. |
| Budget balance and auto-strategies | Budget drain on ineffective campaigns, training of smart strategies on micro-conversions and false clicks. | Auto-strategy training stability, balancing weekly limits and target CPA/ROAS. | Budget balancing in favor of consistently profitable combinations. |
| Analytics, goals, and CRM | Duplicate goals, loss of UTM tags, optimization of ads based on spam leads instead of real sales. | Correctness of trigger firing in Yandex Metrica and GA4, consistency of passed goals with CRM statuses. | Transparent CPL/ROAS calculation and training algorithms on qualified leads. |
| Ads and landing pages | Mismatch between the offer in the ad and landing page content (low message match), outdated prices, and sitelinks. | Relevance of the 'query – ad – landing page' link, page load speed, and conversion barriers of forms. | Increase in site conversion (CR) and automatic reduction of the cost per lead. |
Key areas of campaign review
Comprehensive review of semantics, targeting, quality of paid clicks, bids, and end-to-end analytics.
Search queries and relevance
Analysis of actual search queries in reports. Checking traffic alignment with real buyer intent, evaluating keyword accuracy, and the correctness of auto-targeting.
Audience segmentation and fraud exclusion
Target audience analysis: geography, demographics, device types, and identification of non-target traffic. Creating segments for bots and bounces (less than 15 seconds) in Metrica/GA4 with a -100% bid adjustment to completely block ad displays.
Paid traffic quality, overlays, and fraud
Analysis of clicks by ad tags: identifying click-fraud by competitors and bots (up to 70% of losses in networks), cutting off accidental clicks from mobile games and full-screen overlays, cleaning hundreds of junk Yandex/Google Display Network sites.
Bid strategies and budgets
Evaluation of chosen bid management strategies (manual with optimization, auto-strategies by CPA/ROAS), checking the stability of their learning, and rebalancing budgets in favor of profitable campaigns.
Analytics, goals, and algorithm training
Revision of Yandex Metrica and Google Analytics 4 counters. Checking the correctness of tracking target actions, absence of duplicate goals, and data transmission regarding qualified leads from CRM.
Ad and landing page relevance
Analysis of headlines, ad copy, and sitelinks for landing page consistency (message match), checking site response speed and usability of conversion forms.
Action options after receiving the audit
An audit gives you full transparency of what is happening in your advertising. You choose the most convenient format for future work yourself:
Implementation by your specialist
You pass our PDF report, screen recording, and detailed task list to your in-house ad specialist or current agency. They will have a ready-made list of corrections and negative keyword lists at hand.
Basic STARCODE PR reconfiguration
STARCODE PR specialists eliminate all found errors: they rebuild semantics, clean up negative keywords, disable junk sites, set up goals, and relaunch campaigns on clean data.
Management and support
Comprehensive monthly ad management: continuous budget balancing, A/B ad testing, click-fraud protection, scaling of profitable funnels, and transparent reporting.
— KNOWLEDGE BASE
FAQ
about ad audit
We answer the main practical questions: cost, video review format, number of campaigns, and support options after the audit.
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How much does an audit cost and what is included in the price?
The cost of an expert Yandex Direct audit is 15 000 ₽, Google Ads — 25 000 ₽. The cost includes a deep analysis of up to 5 advertising campaigns in 1 account over the last 3–6 months, a screen recording with an expert screencast, an audio summary with a text transcript and recommendations, a structured PDF report with the technical brief, and a 30-minute online session or rapid voice message exchange in messengers to analyze the results. -
What are the audit boundaries: how many accounts and campaigns are included in the base price?
One audit includes analysis strictly 1 ad account (account) and up to 5 active advertising campaigns (e.g., Search, Yandex Advertising Network/GDN, Campaign Master, Performance Max). This allows focusing on key traffic sources without superficial scattering. If you have multiple accounts or more than 5 key campaigns, we will agree on an individual audit volume. -
Why does the online review last 30 minutes and not 60 minutes?
Hour-long calls are often overloaded with filler and waste too much time. We pre-record a full screen analysis with a live demonstration of settings and prepare an audio summary with a transcript. You see facts and figures in advance, so 30 minutes of a call (or a voice message dialogue in Telegram/WhatsApp) are spent exclusively on constructive Q&A and decision-making. -
What access is required to conduct an audit?
Guest access with "Viewer" rights to the advertising account (Direct or Google Ads) and web analytics counters (Yandex Metrica / Google Analytics 4) is required. We never request passwords, change your settings during the audit, or manage your budgets. -
How do you detect clicking and garbage traffic?
We match clicks from paid UTM tags with debits in advertising accounts, identify the actual share of bot traffic (which can reach 60–70% in networks), and analyze spikes in accidental clicks on pop-up overlays and mobile games (instant bounces in 1–2 seconds without scrolling). Based on this data, we compile site blacklists and prepare technical specifications for excluding non-targeted audiences: we create fraud and bounce segments in Metrica/GA4 with the setting -100% bid adjustments to completely eliminate parasitic impressions. -
Can I order the correction of the errors found from you?
Yes. After the audit, you can pass the task list to your current specialist or entrust the work to us: order a one-time basic reconfiguration campaigns from 45 000 ₽ or transfer the project to permanent management and support from 65 000 ₽/month with budget balancing and click-fraud protection.