Most companies order services piecemeal: SEO specialists optimize copy, PPC specialists set up contextual advertising, and a web studio develops the interface. But digital marketing is a single organism. If you have a confusing cart (UX), broken goal tracking (web analytics), or a slow backend (infrastructure), the ad budget will be wasted no matter how ideal the ads created by the marketer are.
Comprehensive digital audit from STARCODE is an in-depth system analysis of your company's entire online presence. We combine the expertise of programmers, SEO specialists, UI/UX designers, web analysts, and PPC specialists into one team to find hidden funnel leaks and build a step-by-step plan for multiple scaling of your business.
Parameters we check within a comprehensive end-to-end audit
Average marketing ROI growth after roadmap implementation
Average working period of an interdisciplinary team of experts on your project
Payback — you will learn about every point of inefficiency of your current contractors
We do not look for "errors for the sake of errors". Our goal is to show how changing a single gear (for example, backend response speed) will affect SEO positions, ad conversion, and the final net profit of your business.
We remove fragmentation and evaluate your brand's entire digital ecosystem comprehensively.
An audit is not performed by a single universal marketer. Advertising is audited by a certified PPC specialist, code and server by a system administrator and lead developer, interfaces by a UX designer, and visibility by a SEO analyst.
Each expert prepares their chapter, after which the digital strategist combines them into a single development concept.
We match data from ad accounts (expenses), analytics systems (behavior and clicks), and CRM systems (actual payments). This allows us to find "black holes" where money is spent, but no deals are created.
You will see the true effectiveness of each promotion channel without marketing fluff.
The result of the work is not just a list of bugs. You get a detailed task backlog prioritized using the RICE/ICE methodology. This is a step-by-step project development plan divided by priorities and areas of responsibility.
You can give this map to in-house developers, your current agency, or entrust the implementation to us.
Sequential process of deep immersion in the business logic and technical infrastructure of the project.
We sign a non-disclosure agreement (NDA). We conduct an onboarding session, define the company's business goals, current pain points, and collect all necessary guest access.
Programmers and system administrators check server response speed, error logs, database security, presence of viruses, code cleanliness, and caching configurations.
The SEO specialist evaluates keyword rankings, page indexing in Yandex and Google, meta tag quality, text uniqueness, backlink profile, and competitor strategies.
A UX/UI designer analyzes user behavior using heatmaps and session recordings. Checks mobile responsiveness, order forms, checkout, and identifies customer drop-off points.
An advertising specialist analyzes the settings of Yandex Direct and Google Ads ad campaigns, while a web analyst verifies the correctness of goals in Metrika, GTM, and their integration with CRM.
We combine all sections into a single report. We form a development roadmap for 6–12 months. We conduct an online presentation of audit results with answers to your questions.
We use advanced analytical, search, technical, and advertising software to collect accurate metrics.
Used for full technical scanning of the site's link structure, finding broken links, duplicates, redirects, and assessing the quality of the domain's external link profile.
Quantitative and qualitative behavioral analysis tools: dataLayer setup, event trigger tracking, click heatmaps, and Webvisor session recordings.
Utilities for scanning server ports, searching for web vulnerabilities, backdoors, and gathering a complete semantic core of queries in your niche to assess visibility.
Choose a suitable service package depending on ad traffic volume and website structure complexity.
| Features | Digital Standard For local businesses and new websites 60 000 ₽ Timeframe: 7 days Order | Popular Digital Business For growing e-commerce stores 95 000 ₽ Timeframe: 12 days Order | Digital Premium End-to-end audit of major brands and CRM 160 000 ₽ Timeframe: 20 days Discuss |
|---|---|---|---|
| Technical, SEO, and UX website audit | Basic (up to 30 pages) | Full (up to 200 pages) | Full without limits |
| Advertising channels analysis | Up to 2 channels (Yandex Direct) | All active advertising channels | Advertising + SERM (brand mentions) |
| Web Analytics Audit (GA4/Metrika/GTM) | Basic (goals and counters) | Full (events + e-commerce) | Analytics + CRM Integration |
| Analysis of competitors in the niche | 1 competitor | up to 3 main competitors | up to 5 competitors (detailed analysis) |
| Specific security audit | Automatic scanning | Full pentest and Hardening specification | |
| Improvement roadmap | PDF report (bug list) | PDF report + RICE task backlog | Detailed backlog + technical specifications + architecture diagrams |
| Presentation and support | Zoom call (45 min) | Zoom (1.5 hours) + consultation | In-person meetings + 1 month of implementation control |
Here you can find answers to typical questions from our clients. If you need help choosing a plan, contact us by any convenient method.
Order a comprehensive digital audit from STARCODE. Our team of experts will find all inefficient links in your sales funnel and develop a detailed step-by-step roadmap to grow your profit.
Order comprehensive audit