Most websites publish articles chaotically. Without a clear structure, Yandex and Google search bots cannot determine section authority, page weight is distributed unevenly, and similar articles compete with each other for the exact same queries. This phenomenon is called **keyword cannibalization**, and it cuts site visibility in search.
Content architecture is an engineering approach to website structure. We gather the semantic core of your niche, cluster queries based on user intent, and build a logical page hierarchy using the **Hub-and-Spoke (silo structure)** model.
Each page takes its strict place in the hierarchy, redistributing link weight to commercially important sections and guiding the user from informational interest to submitting an application.
Average organic traffic growth due to proper page weight distribution
Compliance with Google standards: experience, expertise, authoritativeness, trust
Duplicate and cannibalizing query pages in the search engine index
Detailed content plan with link schemes and technical specs for authors
We do not rely on random links. We program the internal page structure so that auxiliary articles promote main service sections, boosting their ranking.
We design logical structures that search bots love and users find convenient.
We group articles into closed topical blocks (clusters). The main article of a section (Hub) links to detailed supporting articles (Spokes), which in turn link back to the Hub.
This concentrates link equity within the cluster, proving your website's authority in this topic to Google.
We divide content by stages of purchase readiness. Informational articles (TOFU) gather broad traffic, comparison reviews (MOFU) build preference, and commercial pages (BOFU) drive conversion.
Properly built internal links automatically guide the user through the funnel toward a purchase.
Search engines require confirmation of information reliability (especially in medicine, finance, and IT). We embed author blocks, links to authoritative sources, reference lists, and validation badges into the page structure.
This guarantees search engine algorithm loyalty to your website content.
Step-by-step process from keyword collection and clustering to internal linking map implementation.
We collect the most comprehensive list of search queries in your niche. We clean the core from trash and non-target phrases, grouping them by frequency.
We group search queries by user intent. Every unique intent must strictly correspond to one page on the website.
We build a hierarchical map of website sections. We work out directory nesting structures and human-readable URLs (SEF) for future pages.
We describe link structure rules between pages. We configure the logic of anchor weight transfer from blogs and reviews to main commercial sections.
We draw up a publication calendar. We prepare detailed technical assignments (specs) for writers: outlining article structure, Title/Description meta tags, and LSI keywords.
We oversee text posting to the website. Using Screaming Frog, we scan internal links, identify and eliminate "orphan" pages without incoming links.
We use specialized software for semantics collection and analysis.
Professional semantic collection systems. Allow parsing search engine suggestions, cleaning junk phrases, and clustering based on top search results.
Internal link auditing software. It checks linking structure, calculates page depth (Crawl Depth), and finds broken 404 links.
Link map visualization tools. Allow you to visually design and approve the Sitemap and silo section logic of the site before deploying to code.
The price depends on the number of website sections, size of the semantic core, and content plan requirements.
| Features | Basic architecture For small service websites and landing pages 40 000 ₽ Timeframe: up to 7 days Order | Popular Comprehensive strategy For content projects and blogs 75 000 ₽ Timeframe: up to 14 days Order | Enterprise Architecture For e-commerce stores and news portals from 130 000 ₽ Timeframe: from 20 days Discuss |
|---|---|---|---|
| Volume of semantic kernel for clustering | up to 300 requests | up to 1 500 requests | from 5 000 requests (unlimited) |
| Sitemap and URL structure design | Basic Sitemap | Full hierarchical map | Category, tag, and filter maps |
| Internal linking scheme (Silo) | Hub-Spoke interlinking | Dynamic internal linking + cross-links | |
| Content plan and publication calendar | for 3 months | for 6 months | 12 months ahead |
| Preparation of technical specifications for authors (copywriters) | up to 5 technical specifications with LSI phrases | up to 20 detailed technical specifications per month | Unlimited throughout the project |
| Screaming Frog Audit for orphan pages | Upon project delivery | Monthly automated link audit |
Don't know how to organize your website sections so they benefit SEO and business? Leave a request — our architects will prepare a structural diagram.
Submit a request — our SEO architects will analyze your current website for keyword cannibalization and broken internal links, design a logical content architecture, and prepare technical specs for search visibility growth.
Order content architecture design