Sales management

CRM adapted to your business processes, not the other way around

Ready-made "out-of-the-box" CRMs (amoCRM, Bitrix24) are great tools, but they aren't suitable for everyone. Often, companies find that 90% of the standard functionality isn't needed, while the required specific logic (such as complex cost calculation, rental management, or specific inventory accounting) cannot be implemented due to platform limitations. Furthermore, monthly license fees for a growing team turn into a major expense.

We offer two solutions. The first is custom CRM system development from scratch using modern frameworks (Laravel, React). You pay for development once, the system is fully yours, and it scales without user limits or hidden fees. The second is professional audit, configuration, and customization of existing CRMs (amoCRM / Bitrix24) with custom widget writing, integration with 1C, IP telephony, websites, and messengers.

  • Development of unique CRM/ERP systems tailored to your business specifics from scratch
  • Professional configuration and implementation of amoCRM and Bitrix24 from partners
  • Deep integration with 1C (two-way exchange of orders, stock balances, counterparty data)
  • IP telephony connection (Mango, Asterisk) and messengers (WhatsApp, Telegram)
  • Automated scenarios: auto-tasks for managers, invoice sending, status changes

+35%

Average conversion growth from lead to deal after competent funnel implementation

100%

Client database control — all calls, correspondence, and documents are stored in files

-50%

Reducing routine time through automated generation of contracts and commercial proposals

0 ₽

No subscription fee per user when choosing our custom CRM system

Your client base is your main asset

A CRM system should not just be a notepad for managers. It is a sales control tool. We set up the system so that the business owner sees transparent analytics for every manager and traffic source.

Our approach

Custom development vs Off-the-shelf platforms

We help select the right path to digitalizing your sales department.

Custom Web Applications

For complex projects, we develop CRMs based on Laravel/Node.js and React. This allows us to create any unique interface, client portals, cost estimation calculators, or production control modules.

You get high performance, maximum data security, and zero restrictions on custom modifications.

Integration with Telephony and Chats

We connect telephony and messengers directly to the CRM. All client correspondence with managers in WhatsApp or Telegram is automatically linked to the deal. Call recordings can be listened to right from the deal card.

The manager communicates from a single CRM window without switching to a personal phone, eliminating client poach.

Turnkey Systems Setup (Amo/Bitrix)

If business processes are standard, we don't reinvent the wheel. As certified partners, we will quickly set up amoCRM or Bitrix24: configure sales funnels, connect lead sources, set up bots, and train the team.

We write custom widgets for existing CRMs when the base platform functionality is no longer sufficient.

Process

CRM implementation stages

Sequential path from analyzing your sales department to launching a ready-made system.

01

Requirements gathering and sales audit

We study your sales funnel, employee roles, and deal management procedures. We detail requirements for fields, statuses, integrations, and draw up technical specifications.

02

Prototyping and design (UX/UI)

For custom CRMs, we design interactive layouts of all screens in Figma (cards, lists, kanban boards). We align interface usability with managers.

03

Development and Programming

We develop the server side and database. We build adaptive frontend. We connect authentication and user access right separation.

04

Integration connection

We integrate CRM with your websites, forms, telephony, email, WhatsApp Business API, Telegram, and configure export to 1C.

05

Auto-Actions Setup

We program triggers: creating automated tasks ('call client back'), automated PDF contract generation when moving to the 'Contract' stage.

06

Testing and Onboarding

We test the system under load. We import your historical client database from Excel. We conduct manager training and deliver documentation.

Our stack

CRM development technologies

We use modern server frameworks and time-tested CRM platforms.

Laravel, Node.js & React

Stack for custom CRM system development. Ensures maximum code security, high interface performance, and scaling flexibility.

amoCRM & Bitrix24

Leading ready-made CRM platforms. Suitable for quick deployment of standard sales departments. We are certified integrators and configure them according to best practices.

PostgreSQL, MySQL & Redis

Relational databases for reliable storage of customer profiles, contacts, and transaction history. Redis is used for instant caching of user sessions.

Cost

CRM Development and Implementation Pricing

The price depends on the choice of platform (ready-made CRM or custom development) and the number of integrations.

Features Ready-made CRM Implementation Turnkey amoCRM or Bitrix24 Setup 120 000 ₽ Timeframe: from 10 days Order Popular Custom CRM Custom CRM on Laravel with no subscription fee from 350 000 ₽ Timeframe: from 30 days Order CRM + ERP Enterprise Complex company management system from 700 000 ₽ Timeline: from 60 days Discuss
Cost of user licenses Paid separately (Amo/Bitrix plans) 0 ₽ (unlimited forever) 0 ₽ (unlimited forever)
Integration with 1C Basic (standard modules) Custom API exchange Two-way real-time exchange
Integration of Telephony and WhatsApp Via marketplace widgets Direct API integration Direct API integration
Warehouse and production modules Basic in Bitrix24 Custom inventory tracking, assembly
Client's personal account Optional upon request Full-fledged client portal
Technical support period 30 days 60 days 90 days
FAQ

FAQ about CRM implementation

Not sure which solution to choose? Book a demo — our business analyst will show case studies and help you decide on the stack.

  • What is more profitable in the long run: an off-the-shelf CRM or a custom one?

    For a standard sales department (up to 10–15 people) with a typical funnel, it is more cost-effective to use ready-made solutions (amoCRM/Bitrix24): they launch quickly and license costs are low. But if you have a team of 30+ people and complex business processes (manufacturing, logistics, rentals), ready-made systems will cost hundreds of thousands of rubles per year just for licenses. Developing a custom CRM pays off in 1–2 years because you pay no subscription fees and the code fully adapts to your requirements without API limitations.
  • Will a custom CRM system work fast as the database grows?

    Yes. We use a PostgreSQL relational database with proper field indexing and Redis-based caching. Our Laravel or Node.js backend is optimized for working with lists of hundreds of thousands of contacts. Pages load instantaneously (up to 100 ms) thanks to a reactive frontend on React/Vue.
  • How does WhatsApp chat integration work?

    We set up integration via the official WhatsApp Business API (WABA) or through stable gray integration gateways (for example, Wazzup/Chat2Desk). The manager writes a message to the client directly from the CRM card, and the client receives it in a regular messenger. The entire dialogue, including sent files, images, and voice messages, is logged and available to the supervisor for monitoring.
  • How to transfer our current data from Excel to a new CRM?

    We handle data migration. We write import scripts that parse your Excel/CSV files, map the data to the fields of the new CRM (name, phone, email, deal history), and check the database for duplicates. You get a clean, structured database with no duplicates or data loss.
Sales growth

Want to bring order to sales and automate the funnel?

Submit a request — our business analyst will audit your sales department, help draft technical specifications, and select the optimal CRM implementation stack.

Order CRM implementation