How much does Google Ads setup cost?

Setup — from 85 000 ₽ (one-time). Monthly management — from 75 000 ₽/month. Premium management — from 120 000 ₽/month. Advertising budget is paid directly to Google into your account. The cost depends on the number of campaigns, formats, and complexity of the niche. We always calculate estimates transparently and fix terms before starting.

How do you reduce the cost per lead (CPL)?

CPL optimization is achieved through the synergy of several factors: precise segmentation of solvent demand (In-Market and Custom Intent), filtering out irrelevant queries using deep negative keyword lists, regular split-testing of ads and landing pages, as well as blocking bot traffic.

How is click fraud protection implemented in Google Ads?

We use a specialized anti-fraud complex: integration with the Fraud Blocker service via API for automatic blocking of fraud-IPs at the Google Ads level, custom JS-traps on the site frontend, and rigorous cleaning of junk mobile apps in the Display Network. Read more in the section click fraud protection .

Does Google Ads work in Russia?

Google has suspended ad serving to users in Russia and ads from Russian advertisers on its platforms worldwide. For international markets, the ability to launch must be verified based on the advertiser's country, target geography, and current Google Ads policies. International geotargeting does not automatically lift restrictions.

What is Performance Max and is it worth using?

Performance Max is a Google AI campaign that automatically allocates your budget across all channels: search, YouTube, Gmail, GDN, Google Maps. It works great if conversions are set up correctly and high-quality creatives are uploaded. We recommend PMax as an addition to classic search campaigns.

How does Google Ads differ from Yandex Direct?

The main difference is the audience. Google dominates on mobile devices, in the international segment, and among a tech-savvy audience. Google Ads also offers more advanced AI for optimization (Smart Bidding, PMax) and unique placements (YouTube, Gmail). For the audience in Russia, we consider Yandex Direct. Google Ads for international markets is available only if the platform's policies and regional restrictions are met.

What benefits does Google Premier Partner status provide?

We received Google Premier Partner status in 2023, which is the highest level of partnership with Google, awarded to only 3% of agencies. For our clients, this means confidence that their campaigns are being set up by a team with expertise validated by the platform itself at the highest level.

How to get maximum performance out of Google Ads advertising?

Google Ads tools and AI algorithms evolve regularly: new Smart Bidding strategies are released, attribution rules change, formats (such as Performance Max) are updated, and ad quality requirements evolve. To extract maximum performance, it is crucial to perform the following actions: 1. Update settings every 3–6 months . Google Ads algorithms require constant monitoring, and outdated campaign settings can lead to an uncontrolled increase in cost per click and lead cost. 2. Train AI strategies on quality data . The account must be seamlessly integrated with Google Analytics 4 (GA4) so that smart bidding strategies optimize for valuable user actions rather than random clicks. 3. Constantly clean Display Network placements and block click fraud . Most mobile apps and junk sites in the Display Network drain the budget without conversions. Connecting external of click fraud protection (Fraud Blocker) and timely exclusion of non-target placements save up to 30–50% of the advertising budget. 4. Regularly update creatives and headlines . Google Ads evaluates ad quality (Ad Strength). Adding new headlines, descriptions, and images increases CTR and lowers cost per click. 5. Conduct an independent audit . Periodic professional auditing of Google Ads campaigns helps identify hidden errors in geotargeting, bidding, or URL tagging settings and reduce CPL.

Traveler on a snowy mountain peak before the moon

INTERNATIONAL TRAFFIC

Search advertising
and Google Ads networks

Name: Google Ads | STARCODE
Brand: STARCODE

Setup and management of international and local campaigns: Search, Display Network, YouTube, and Performance Max. Bidding optimization for target CPA.

Campaigns and formats

GOOGLE
PREMIER
PARTNER

SEARCH
PERFORMANCE MAX
YOUTUBE
GROWTH

2023 certified Google
partner status

GOAL
SCALE
GROWTH

700+completed
projects

2011year of start
of studio

40+niches and business-
models

2023Google
Premier Partner status

Development,
marketing, analytics

Google Ads advertising • setup from 85 000 ₽ • management from 75 000 ₽/month

Precise audience targeting and a stable flow of leads

Google Ads is the most powerful tool for attracting solvent clients with a reach of over 8.5 billion search queries daily. The cost of a one-time setup at STARCODE is from 85 000 ₽, monthly management — from 75 000 ₽/mo (Premium — from 120 000 ₽/mo) no click commissions: the budget is deposited directly into your own Google account.

Our key priority is deep demand segmentation. We don't just collect keywords, we build a multi-level structure based on buyer intent: in-market audiences (ready to buy right now), custom segments based on interests and competitors, and negative keyword lists containing thousands of irrelevant queries. Due to precise targeting, we we minimize the cost per lead and we ensure the ROI of every click.

Every project includes by default engineering anti-fraud complex. Up to 30% of the budget in GDN and search can be burned by bots and click farms. To secure your budget, we connect click fraud protection: Fraud Blocker API integration, custom JS traps and predictive filtering of junk mobile networks.

Search campaigns, Display Network, YouTube, and Performance Max
Custom demand segmentation (Intent, In-Market, Custom Segments)
Monitoring and reducing the cost per lead: bid and CPL optimization
Blocking bot traffic and click fraud (Click Fraud Protection)
Conversion tracking: Google Analytics 4 + Tag Manager

8.5B

Daily Google searches — your customers are already looking for your products and services

-35%

Reduction of cost per lead (CPL) due to precise audience calibration and cutting off irrelevant traffic

90%

Internet audiences are covered by the Google ad network — Search, YouTube, Gmail, Maps

Premier

Google Premier Partner in 2023 — confirmation of the team's highest expertise

Clean traffic and targeted inquiries

The advertising budget is spent only on solvent users. Filtering invalid clicks allows Google algorithms to find real customers faster without overpaying for empty clicks.

Setup cost — from 85 000 ₽, management — from 75 000 ₽/mo.

Features

AdvantagesGoogle Ads for business

Why Google Ads remains one of the most effective advertising platforms in the world.

Precise audience targeting

We do not waste the budget on cold and random traffic. We collect only hot purchasing intent: in-market segments, custom audiences by search queries and competitors, and remarketing lists.

Precise focus on users ready to purchase allows minimize the cost per lead and provides a stable flow of inquiries from the first weeks.

Engineering anti-fraud protection

Up to a third of your advertising budget in the Google network can be consumed by bot farms, spammy mobile apps in the Display Network, and dishonest clickers.

We connect comprehensive click fraud protection: predictive blocking of fraud-IPs via Fraud Blocker via API, custom JS-traps and ad blocking in thousands of junk games.

AI-optimization and Premier Partner

Performance Max, Smart Bidding, and AI bidding strategies deliver maximum ROI only when algorithms learn from clean conversions not poisoned by bots.

Status Google Premier Partner in 2023 (top 3% of agencies) confirms our expertise in scaling advertising campaigns and minimizing CPL.

Formats

Ad formats we set up

We select the optimal combination of formats for your niche, audience, and budget.

Search advertising

Text ads in Google search results. The highest converting format — showing ads to people currently searching for your services. RSA (responsive search ads) with automated optimization.

GDN (Display Network)

Banner advertising on millions of Google partner sites. Reaching the audience at the demand generation stage. Targeting by interests, topics, in-market segments, and custom audiences.

Performance Max

Next-Generation AI Campaigns: automatically display ads in Search, YouTube, Gmail, GDN, and Google Maps. Conversion optimization powered by Google machine learning.

YouTube advertising

Video ads on the world's largest video platform. In-stream, bumper ads, discovery — we select the format for the task. Ideal for increasing brand awareness and retargeting.

Remarketing

Retargeting website visitors: dynamic ads showcasing products and services they have already viewed. Segmentation by behavior, lists, and lookalike audiences.

Analytics and Tracking

Conversion setup in GA4, Google Tag Manager, enhanced conversions. Attribution, funnels, cohort analysis. Weekly reports with optimization recommendations.

— COST

Pricing Google Ads

The ad budget is paid directly to Google into your account. We charge only for setting up and managing campaigns.

POPULAR

Features	Setup One-time campaign setup from 85 000 ₽ One-time	Management Optimization and development from 75 000 ₽/mo + ad budget	Premium Full management + strategy from 120 000 ₽/mo + ad budget
Niche and competitor analysis	✓	✓ + monitoring	✓ + deep
Search campaigns	✓	✓	✓
GDN (Display)	✓	✓	✓
Performance Max	—	✓	✓ + A/B tests
YouTube advertising	—	—	✓
Remarketing	—	✓	✓ + dynamic
Audience segmentation	Search intent	In-Market + Custom Intent	Multi-segments + Customer Match
Cost per lead (CPL) optimization	Basic	Weekly	Continuous AI-optimization
Click fraud protection (antifraud)	—	✓ + Fraud Blocker	✓ + API integration
Smart Bidding / AI Strategies	Basic	✓	✓ + portfolio
GA4 + conversions	✓ Basic	✓ + enhanced	✓ + offline
Reporting	Final report	Weekly	Weekly + call

— QUESTIONS AND ANSWERS

Everything that matters
before start

We tell you about the setup, budget, and results of Google Ads.

Ask a question

How much does Google Ads setup cost?

Setup — from 85 000 ₽ (one-time). Monthly management — from 75 000 ₽/month. Premium management — from 120 000 ₽/month. Advertising budget is paid directly to Google into your account. The cost depends on the number of campaigns, formats, and complexity of the niche. We always calculate estimates transparently and fix terms before starting.
How do you reduce the cost per lead (CPL)?

CPL optimization is achieved through the synergy of several factors: precise segmentation of solvent demand (In-Market and Custom Intent), filtering out irrelevant queries using deep negative keyword lists, regular split-testing of ads and landing pages, as well as blocking bot traffic.
How is click fraud protection implemented in Google Ads?

We use a specialized anti-fraud complex: integration with the Fraud Blocker service via API for automatic blocking of fraud-IPs at the Google Ads level, custom JS-traps on the site frontend, and rigorous cleaning of junk mobile apps in the Display Network. Read more in the section click fraud protection.
Does Google Ads work in Russia?

Google has suspended ad serving to users in Russia and ads from Russian advertisers on its platforms worldwide. For international markets, the ability to launch must be verified based on the advertiser's country, target geography, and current Google Ads policies. International geotargeting does not automatically lift restrictions.
What is Performance Max and is it worth using?

Performance Max is a Google AI campaign that automatically allocates your budget across all channels: search, YouTube, Gmail, GDN, Google Maps. It works great if conversions are set up correctly and high-quality creatives are uploaded. We recommend PMax as an addition to classic search campaigns.
How does Google Ads differ from Yandex Direct?

The main difference is the audience. Google dominates on mobile devices, in the international segment, and among a tech-savvy audience. Google Ads also offers more advanced AI for optimization (Smart Bidding, PMax) and unique placements (YouTube, Gmail). For the audience in Russia, we consider Yandex Direct. Google Ads for international markets is available only if the platform's policies and regional restrictions are met.
What benefits does Google Premier Partner status provide?

We received Google Premier Partner status in 2023, which is the highest level of partnership with Google, awarded to only 3% of agencies. For our clients, this means confidence that their campaigns are being set up by a team with expertise validated by the platform itself at the highest level.
How to get maximum performance out of Google Ads advertising?

Google Ads tools and AI algorithms evolve regularly: new Smart Bidding strategies are released, attribution rules change, formats (such as Performance Max) are updated, and ad quality requirements evolve. To extract maximum performance, it is crucial to perform the following actions:

1. Update settings every 3–6 months. Google Ads algorithms require constant monitoring, and outdated campaign settings can lead to an uncontrolled increase in cost per click and lead cost.
2. Train AI strategies on quality data. The account must be seamlessly integrated with Google Analytics 4 (GA4) so that smart bidding strategies optimize for valuable user actions rather than random clicks.
3. Constantly clean Display Network placements and block click fraud. Most mobile apps and junk sites in the Display Network drain the budget without conversions. Connecting external of click fraud protection (Fraud Blocker) and timely exclusion of non-target placements save up to 30–50% of the advertising budget.
4. Regularly update creatives and headlines. Google Ads evaluates ad quality (Ad Strength). Adding new headlines, descriptions, and images increases CTR and lowers cost per click.
5. Conduct an independent audit. Periodic professional auditing of Google Ads campaigns helps identify hidden errors in geotargeting, bidding, or URL tagging settings and reduce CPL.