Google Ads

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Google Ads

Clients from the world's largest advertising platform

Google processes over 8.5 billion queries daily. Google Ads provides access to an audience actively searching for your products and services — in a specific city, country, or worldwide.

We set up search campaigns, GDN (Google Display Network), Performance Max, YouTube advertising, and retargeting. We optimize every element: from keywords and ad extensions to bidding strategies and conversion tracking.

In 2023, STARCODEPR.COM received the status Google Premier PartnerThis is the highest level of partnership with Google, confirming expertise in campaign configuration and working with advanced automation tools.

  • Search campaigns, GDN, and Performance Max
  • YouTube advertising and Discovery Ads
  • Retargeting and dynamic remarketing
  • Smart Bidding and AI bid optimization
  • Conversion tracking GA4 + Google Tag Manager

8.5B

Daily Google searches — your customers are already looking for your products and services

200%

Average ROI of properly configured Google Ads advertising according to Google data

90%

Internet audiences are covered by the Google ad network — Search, YouTube, Gmail, Maps

Premier

Google Premier Partner in 2023 — proof of team expertise

Google Premier Partner — 2023

In 2023, STARCODEPR.COM achieved Google Premier Partner status. You can verify our current status in our Google agency profile.

Google Partner 2025
Features

Benefits of Google Ads for business

Why Google Ads remains one of the most effective advertising platforms in the world.

Global and local reach

Google Ads works equally well for local businesses in a single city and for companies expanding into the international market. Geotargeting down to district precision.

Particularly effective for businesses working with international audiences: CIS, Europe, Middle East. Where Yandex does not work, Google is the only and most powerful channel.

Next-Generation AI Optimization

Performance Max, Smart Bidding, Broad Match with AI — Google actively implements machine learning into advertising. Algorithms automatically find the best audience and optimal bid.

But AI works well only with proper setup: correct conversions, high-quality creatives, proper account structure. We set up the foundation — Google scales the result.

Single ecosystem

Through one platform, you get into Google Search, YouTube (2 billion users), Gmail, Google Maps, Google Discover, and millions of partner websites.

Performance Max combines all channels into a single AI campaign: you upload creatives and goals, and Google automatically allocates the budget across the most effective platforms.

Formats

Ad formats we set up

We select the optimal combination of formats for your niche, audience, and budget.

01

Search advertising

Text ads in Google search results. The highest converting format — showing ads to people currently searching for your services. RSA (responsive search ads) with automated optimization.

02

GDN (Display Network)

Banner advertising on millions of Google partner sites. Reaching the audience at the demand generation stage. Targeting by interests, topics, in-market segments, and custom audiences.

03

Performance Max

Next-Generation AI Campaigns: automatically display ads in Search, YouTube, Gmail, GDN, and Google Maps. Conversion optimization powered by Google machine learning.

04

YouTube advertising

Video ads on the world's largest video platform. In-stream, bumper ads, discovery — we select the format for the task. Ideal for increasing brand awareness and retargeting.

05

Remarketing

Retargeting website visitors: dynamic ads showcasing products and services they have already viewed. Segmentation by behavior, lists, and lookalike audiences.

06

Analytics and Tracking

Conversion setup in GA4, Google Tag Manager, enhanced conversions. Attribution, funnels, cohort analysis. Weekly reports with optimization recommendations.

Cost

Google Ads Pricing

The ad budget is paid directly to Google into your account. We charge only for setting up and managing campaigns.

Features Setup One-time campaign setup from 85 000 ₽ One-time Order Popular Management Optimization and development from 85 000 ₽/month + ad budget Order Premium Full management + strategy from 205 000 ₽/mo + ad budget Discuss
Niche and competitor analysis ✓ ✓ + monitoring ✓ + deep
Search campaigns ✓ ✓ ✓
GDN (Display) ✓ ✓ ✓
Performance Max — ✓ ✓ + A/B tests
YouTube advertising — — ✓
Remarketing — ✓ ✓ + dynamic
Smart Bidding / AI Strategies Basic ✓ ✓ + portfolio
GA4 + conversions ✓ Basic setup ✓ + enhanced ✓ + offline conversions
Reporting Final report Weekly Weekly + call
Help

Frequently asked questions

We compiled answers to key questions about Google Ads. If anything is missing, write to us and we will answer personally.

Ask a question

  • How much does Google Ads setup cost?

    Setup — from 85 000 ₽. Management — from 85 000 ₽/month. The advertising budget is paid directly to Google. The cost depends on the number of campaigns, formats and the complexity of the niche. We always calculate the cost individually.

  • Does Google Ads work in Russia?

    Google has suspended ad serving to users in Russia and ads from Russian advertisers on its platforms worldwide. For international markets, the ability to launch must be verified based on the advertiser's country, target geography, and current Google Ads policies. International geotargeting does not automatically lift restrictions.

  • What is Performance Max and is it worth using?

    Performance Max is a Google AI campaign that automatically allocates your budget across all channels: search, YouTube, Gmail, GDN, Google Maps. It works great if conversions are set up correctly and high-quality creatives are uploaded. We recommend PMax as an addition to classic search campaigns.

  • How does Google Ads differ from Yandex Direct?

    The main difference is the audience. Google dominates on mobile devices, in the international segment, and among a tech-savvy audience. Google Ads also offers more advanced AI for optimization (Smart Bidding, PMax) and unique placements (YouTube, Gmail). For the audience in Russia, we consider Yandex Direct. Google Ads for international markets is available only if the platform's policies and regional restrictions are met.

  • What benefits does Google Premier Partner status provide?

    We received Google Premier Partner status in 2023, which is the highest level of partnership with Google, awarded to only 3% of agencies. For our clients, this means confidence that their campaigns are being set up by a team with expertise validated by the platform itself at the highest level.

  • How to get maximum performance out of Google Ads advertising?

    Google Ads tools and AI algorithms are updated significantly every 3–6 months: new Smart Bidding strategies emerge, conversion attribution rules change, formats (such as Performance Max) and ad quality requirements are updated. To maximize effectiveness, it is crucial to perform the following actions:

    1. Check relevance of settings every 3–6 months. Google Ads algorithms require constant monitoring, and outdated campaign settings can lead to an uncontrolled increase in cost per click and lead cost.
    2. Train AI strategies on quality data. The account must be seamlessly integrated with Google Analytics 4 (GA4) so that smart bidding strategies optimize for valuable user actions rather than random clicks.
    3. Constantly clean display placements in GDN. Most mobile apps and low-quality websites in the Display Network waste budget on click fraud without conversions. Disabling them in a timely manner saves up to 30–50% of the ad budget.
    4. Regularly update creatives and headlines. Google Ads evaluates ad quality (Ad Strength). Adding new headlines, descriptions, and images increases CTR and lowers cost per click.
    5. Conduct an independent audit. Periodic professional auditing of Google Ads campaigns helps identify hidden errors in geotargeting, bidding, or URL tagging settings and reduce CPL.
Free consultation

Ready to enter new markets with Google Ads?

Tell us about your project — we will select a strategy, calculate the budget, and show the potential of Google Ads for your business. The consultation is free with no obligations.

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