Video marketing

Capture the attention of millions of users on the world's largest video platform

YouTube is the second largest search engine in the world and the internet's main video resource. Video advertising has a unique advantage: it combines visuals, sound, and text, building brand loyalty 5 times stronger than regular text ads. At the same time, the user is engaged in watching content and maximally focused on the screen.

We set up professional video campaigns on YouTube via the Google Ads account. Our approach excludes showing ads on children's channels (where clicks occur by accident) and to non-target audiences. We set up pinpoint targeting by specific competitor channels, keywords (showing videos to those who searched for your product in Google search), and custom interests.

We launch both reach campaigns for brand awareness (Bumper Ads, Non-skippable In-Stream) and performance campaigns aimed at leads and sales (Video Action Campaigns) with interactive forms and call-to-action buttons.

Development of video promotion strategy and selection of ad formats
Setup of Video Action Campaigns (video ads with call-to-action buttons and lead forms)
Targeting subscribers of specific YouTube channels and competitors' videos
Collecting databases by search intent (Custom Intent) in Google
Full integration with Google Analytics 4 for conversion tracking

2 billion pathway

Active users visit YouTube monthly worldwide

95%

Information retention from video ads compared to 10% for text

+40%

Growth of brand search queries on Google after launching awareness video

6 sec

Length of Bumper Ads — an instant contact format for mobile devices

Video advertising that pays off

You pay only for actual views (when a user watches the video up to the 30th second or clicks a button). If the viewer clicked “Skip” in the first few seconds, the impression is completely free for you.

Our approach

Why video advertising with us is more effective

We turn media reach into a performance tool with precise analytics.

Google intent targeting

We collect an audience of people who entered transactional queries (for example, "order CRM system") into the Google search engine over the last 7 days.

Then we show these "hot" users your video ad on YouTube, intercepting them before they make a purchase from competitors.

Exclusion of kids' channels

Most of a beginner's budget in YouTube Ads is wasted on cartoons and kids' blogs, where toddlers make the clicks. We load pre-made exclusion lists (over 10 000 kids' and entertainment channels) into campaigns.

Your video will be seen only by adult, solvent users in relevant content.

Interactive leadgen (Action)

We set up the Video Action format: an interactive banner calling to visit the website or an embedded lead form for contact collection is overlaid on top of the video.

It is convenient for the user to perform a target action in one click without interrupting video viewing for long.

Process

Stages of launching YouTube ads

Sequential path from video analysis and scripting to conversion control.

01

Video Audit and Scripts

We analyze your video materials. If necessary, we write technical specifications for editing or develop scripts with strong hooks in the first 5 seconds.

02

GA4 Analytics Setup

We configure Google Analytics 4 and Google Tag Manager. We set up conversion tracking from videos: button clicks, form submissions, view depth.

03

Selection of channels and keywords

We parse a list of target YouTube channels in your niche, collect transactional semantics in Google, and form exclusion lists (negative channels).

04

Launch of test campaigns

We launch ads in In-Stream and Shorts formats. We track VTR (view-through rate) metrics, CPV (cost per view), and click-through rates.

05

Placement optimization

We analyze reports for specific videos where ads ran. We disable ineffective channels and reallocate budget to high-converting videos.

06

Budget scaling

We feed successful combinations into Google Ads Smart Bidding automated strategies to buy out the maximum number of leads from video ads.

Our stack

Video optimization technologies

We use modern Google tools to manage video campaigns.

Google Ads Video Action

Modern lead generation format on YouTube. Allows adding interactive buttons, links to catalog sections, and embedded forms directly over the video.

Google Analytics 4 & GTM

Analytics tool integration. Tracks user actions after clicking on video ads, records assisted conversions and channel ROI.

YouTube Studio & CDN

Video asset management environment. Allows optimizing video metadata (tags, end screens, thumbnails) for organic promotion on the platform.

Prices

YouTube Advertising Pricing

The price depends on the number of videos, ad budget, and CRM integration requirements.

Features	Test Launch For a quick estimate of the cost per view 40 000 ₽ Timeframe: 14 days of management Order	Popular Comprehensive YouTube Ads Full-fledged video lead generation funnel 70 000 ₽ Timeframe: 30 days of management Order	Turnkey video marketing End-to-end video marketing with CRM integration from 120 000 ₽ Timeframe: from 30 days Discuss
Launched video formats	1 format (e.g. In-Stream)	All formats (In-Stream, Bumper, Shorts)	All formats + blogger integrations
Number of promoted videos	up to 3 videos	up to 10 videos per month	Unlimited by campaigns
Google search intent targeting	—	✓ Full semantic collection	✓ Full semantic collection
Exclusion of kids' and non-target channels	✓ Basic lists	✓ Blacklists (10,000+ channels)	✓ Blacklists (10,000+ channels)
End-to-End Analytics and CRM Integration	GA4 Goals Setup	✓ GA4 + Looker Studio Setup	✓ End-to-end CRM analytics with ROI
Recommended ad budget for testing	from 40 000 ₽	from 80 000 ₽	from 200 000 ₽

FAQ

FAQ about YouTube video ads

Didn't find the answer you need? Leave a request — our lead video marketing specialist will analyze your videos and suggest an optimal promotion strategy.

Ask a question

Is it mandatory to have a professionally shot expensive video?

No, that is a common myth. YouTube ads do not require Hollywood production. Often simple, "live" videos shot on a good smartphone inspire more trust from the audience, as they look natural in the user's feed. The main thing is a strong script: hook attention in the first 5 seconds (before the "Skip" button appears), clearly describe the client's problem, and give a clear call to action at the end. If necessary, we can help edit a video from your source files or create an animated motion video.
What is the minimum cost per view (CPV) on YouTube?

Cost per view (CPV) depends on geo-targeting, niche competition, and audience accuracy. On average across the CIS and Runet, the cost of one quality view (when the user watched the video up to the 30th second) ranges from 1 to 5 rubles. We optimize targeting and creatives to keep CPV at a minimum, cutting off random non-target impressions.
Is it possible to show my ads in specific competitors' videos?

Yes, Google Ads allows you to set up targeting for specific placements — you can specify the addresses of specific competitors' YouTube channels or even links to their individual popular videos. Your ad will be shown to viewers before or during these videos (if monetization on competitors' channels is enabled in Google). This is a great way to capture the hottest audience.
What if we have a complex B2B product? Will video work?

For B2B, video advertising works great, but the strategy changes. We do not target the general public. We compile databases of people searching for professional software or services in Google Search, or gather a list of business-themed channels. A short video review of your case study or a 1-minute program demo allows you to quickly communicate product value to the decision maker (DM) more effectively than cold calls.