SEO + GEO
SEO and GEO
for business
growth
We promote websites in Yandex and Google, strengthen brand presence in neural network answers. Strong SEO is the foundation of GEO: we develop the site, content, and reputation according to a common strategy.
SEARCH
LEADS TO
OPPORTUNITIES
STRATEGY
CONTENT
TECHNOLOGIES
GROWTH
for our clients
GOAL
SUMMIT
ACHIEVABLE
projects
longer than a year
growth
niches
15+ industries
SEO and GEO: competing for positions and AI-answers
Clients increasingly ask a neural network a question, compare companies, and choose a solution directly in the answer. To the usual competition for places in search, competition for brand presence in these answers has been added. This direction is called GEO — Generative Engine Optimization.
Strong SEO creates the base for GEO: a site accessible for indexing, useful pages, expert content, and clear information about the company. We develop this foundation and supplement it with work on sources, reputation, and checking visibility in AI-answers.
For the site itself, we connect AI SEO and technical implementation, for presenting the company in external sources — Brand GEO-promotion. We combine the directions in one plan according to business tasks.
- Complete semantic core with commercial clusters
- Technical, internal, and external optimization
- Expert content by E-E-A-T standards
- High-quality link profile without risk of sanctions
- Monthly reports with metrics and recommendations
70%
Users click only on organic results, ignoring ads
5x
ROI of SEO promotion in the long term compared to pay-per-click advertising
#1
Position in search gets 28% of all clicks — the rest share among themselves
24/7
Organic traffic works without an ad budget — even on weekends and holidays
Strong SEO is the foundation of GEO
On our projects, we see that a quality SEO-base helps the site appear in neural network answers as well. Therefore, we develop already strong pages, verified facts, and expertise, rather than starting promotion from scratch under a new name. Top positions are a strong foundation; appearing in a specific AI-answer is checked separately.
The approach is consistent with recommendations Google and Yandex: high-quality content and search accessibility of the site are important for AI-search.
What we do differently
Three principles that set our work apart from routine tick-the-box SEO.
Focus on commercial queries
We do not chase informational traffic for the sake of pretty numbers. Priority is given to queries that bring in money: "order", "buy", "price", "turnkey".
The semantic core is built around business goals: which services are more profitable, which pages convert better, and where real demand lies. We use informational content as support — for expertise and link equity.
Transparent analytics
Every client sees the real picture: rankings for key queries, organic traffic dynamics, the number of leads from search, and the cost of acquisition. For agreed-upon GEO tasks, we separately track brand mentions, links to the site in AI-answers, and traffic from available analytics sources.
We do not hide behind confusing charts. The report contains specific figures, comparison with the previous period, and an action plan for the next month. You always know what you are paying for and what result you are getting.
Safe methods
No PBN networks, manipulation of behavioral factors, or spam links. We use only white-hat and safe promotion methods that completely eliminate the risk of sanctions from Yandex or Google.
We build a link profile through crowd marketing, guest posts, PR articles, and directories. It takes longer, but the result is steady growth without business risks.
Stages of SEO promotion
Every project goes through 6 sequential stages. This is not a template — it is a system proven on hundreds of websites.
SEO audit
Full website analysis: technical state, indexing, loading speed, content, backlink profile, current positions, and competitors. Output — a promotion roadmap with priorities.
Content strategy
Writing SEO-optimized texts: expert articles, service descriptions, FAQ blocks, case studies. We use an LSI core and the E-E-A-T approach for maximum trust from search engines.
Technical Optimization
Meta tags, headings, URL structure, load speed, Schema.org microdata, sitemap, robots.txt, canonical URLs, redirects. We eliminate everything that hinders indexing.
Backlink profile and behavioral factors
Building high-quality backlinks: crowd marketing, guest articles on thematic platforms, PR publications, catalogs, and review sites. We analyze user interaction with the site: clicks, engagement, and the path to a lead. We improve page usability without artificial inflation.
Semantic core
Collection, cleaning, and clustering of queries. We divide into commercial and informational. We determine priority landing pages, create a content plan linked to business goals.
Analytics and Scaling
Monitoring positions, traffic, and conversions. In the GEO-plan, we additionally check agreed-upon queries in neural networks: where the brand is mentioned, which pages are cited, and how the answers change. We show SEO-metrics and AI-visibility separately.
Technologies and services
We use professional tools for monitoring, analysis, and optimization. No guesswork — only data.
Yandex.Webmaster + Metrica
Indexing control, error tracking, search query analysis, behavioral metrics, click map, webvisor. The basis for understanding how users interact with the site.
Google Search Console + GA4
Position monitoring in Google, CTR analysis, Core Web Vitals, conversion tracking, and traffic attribution. A complete picture of promotion effectiveness.
Ahrefs / SE Ranking / Google Keyword Planner
Competitor and backlink profile analysis in Ahrefs, position tracking in SE Ranking, keyword selection, and search demand estimation in Google Keyword Planner. Data upon which the strategy is built.
— COST
Pricing
SEO promotions
Below are the rates for SEO that creates the foundation for visibility in search and AI-answers. The strategy and scope of additional GEO-work are agreed upon separately according to the brand's tasks; we do not promise automatic inclusion in neural network answers.
| Features | Basic SEO Quick start for a new website from 45 000 ₽ One-time | POPULAR Standard Monthly system growth from 60 000 ₽/mo Contract from 3 months | Business Maximum coverage and competition from 120 000 ₽/mo Contract from 3 months |
|---|---|---|---|
|
Website SEO audit
|
✓ Basic | ✓ Extended | ✓ Full + competitors |
|
Semantic core
|
up to 100 requests | up to 300 requests | 500+ queries |
|
Technical Optimization
|
✓ | ✓ + monitoring | ✓ + continuous audit |
|
Content
|
Optimization of the existing | + New SEO texts | + Expert articles and cases |
|
Link profile
|
Basic package (100) | Advanced (300) | Premium (700+ links) |
|
Behavioral factors
|
— | ✓ | ✓ + in-depth analysis |
|
Yandex Direct (management)
|
— | — | ✓ Included |
|
Reporting
|
Final report | Monthly | Weekly + call |
— QUESTIONS AND ANSWERS
Everything that matters
before start
How SEO and GEO are connected, what is included in the work, and how to evaluate positions, AI-visibility, and leads.
-
How long until there are results?
First position changes — in 1–2 months. Noticeable traffic growth — in 3–4 months. Stable flow of organic leads — in 5–6 months. SEO is a marathon, but every invested month amplifies the effect. The longer we work, the higher and more stable the result. -
How much does SEO promotion cost?
Basic SEO (one-time setup) — from 45 000 ₽. Monthly promotion — from 60 000 ₽/month. The cost depends on competition in the niche, region, current state of the website, and semantic core volume. We always calculate the cost individually after an audit. -
Do you guarantee top 10 positions?
Specific positions and inclusion in neural network answers are determined by external algorithms, so they cannot be guaranteed. We record the scope of work, implementation timelines, and reporting. We separately evaluate positions, organic traffic, AI-visibility, and leads so that you see the result in each area. -
Do you work with sites on Tilda and website builders?
Yes, but with caveats. Tilda and similar website builders have technical limitations for SEO: slow loading, limited schema markup, impossibility of fine-tuning the server side. We will honestly evaluate the potential and tell you whether it is worth investing in SEO for the current site or if it's better to migrate it to a more flexible platform first. -
Is it possible to combine SEO and contextual advertising?
Not only can you, but you should. Contextual advertising generates leads from day one while SEO gains momentum. When organic traffic grows, you can gradually reduce the ad budget. We often work in a combo of SEO + Yandex Direct — it is the most effective strategy for business. -
Why does strong SEO help GEO-promotion?
AI-search uses pages accessible to search and quality sources. Yandex explicitly indicates that Alice AI relies on highly ranked materials; Google retains SEO as the basis for its generative functions. Therefore, we develop indexing, expert content, and site authority. At the same time, a top position does not guarantee citation: the answer depends on the query, chosen sources, and the specific system. -
What do you do in GEO in addition to SEO?
We check how the brand is represented in AI-answers, refine information on the site and in external profiles, develop expert materials, and eliminate contradictions in sources. We combine tasks for the site and external platforms into an agreed-upon estimate. We separately show mentions, cited pages, and available data on traffic; a mention without a link is not counted as a visit or a lead.