Data-Driven

Stop guessing. Start managing the future based on accurate data

Every day your business generates gigabytes of information: CRM transactions, website clicks, ad channel visits, warehouse stock. But for most companies, this data lies dead in disparate Excel spreadsheets. You make key decisions based on intuition, losing margins on excess stock or missing out on customers due to unnoticed churn.

AI Analytics from STARCODE is a transition from stating past facts to forecasting future events. We develop and implement machine learning (Machine Learning) mathematical models that analyze your historical data series, find hidden relationships, forecast demand taking seasonality and promo activities into account, automatically segment clients by LTV, and signal anomalies in real time.

  • Demand and sales forecasting based on ML models (XGBoost, Prophet)
  • Cohort analysis and churn rate forecasting (Churn Rate)
  • Automatic customer base clustering (RFM analysis, LTV modeling)
  • Data collection from different sources into a single storage (DWH on ClickHouse)
  • Development of interactive dashboards in Looker Studio with API auto-update

98%

Maximum accuracy of sales forecasts of our ML models after calibration

x100

AI finds anomalies and generates reports faster compared to manual analyst work

-30%

Warehouse inventory surplus reduction through accurate supply planning

24/7

Automatic anomaly monitoring (Telegram alerts for sudden metric changes)

Data is the new oil of your business

Our goal is not just to paint pretty colorful charts. We create a tool for making management decisions. You will know exactly which product will bring profit next month and which client is on the verge of leaving for a competitor.

Our approach

Three pillars of modern AI analytics

We build end-to-end systems that turn the chaos of scattered spreadsheets into clear business insights.

Predictive modeling

Most reports only show history: what happened last month. We train machine learning algorithms on your historical data to look into the future. Scripts forecast sales down to specific product categories.

Before launch, we always perform backtesting — checking model forecast accuracy against historical periods.

Client base clustering

Segmenting customers manually by gender and age is inefficient. AI groups the audience by behavioral patterns: purchase frequency, average order value, lifetime value (LTV), churn probability, and discount sensitivity.

This allows your marketing department to make targeted offers that pay off significantly better than standard email blasts.

Unified repository (DWH)

For analytics to work stably, we build a centralized data warehouse (Data Warehouse). We write ETL pipelines (data collection scripts) that automatically collect and clean information from CRM, 1C, Metrika, and SQL databases.

All data is stored in a single place in an optimized format, speeding up the generation of any reports by 100 times.

Process

Analytics implementation stages

Sequential process of designing and training models to achieve guaranteed data accuracy.

01

Data Source Audit

We research which systems you use (CRM, 1C, ERP, SQL databases, trackers). We evaluate the quality of accumulated information, table structures, and identify "dirty" data.

02

Design and ETL pipelines

We develop a database architecture (DWH) on ClickHouse. We write Python scripts for automated collection, cleaning, filtering, and merging of data from all sources.

03

ML model training

We select mathematical algorithms for the task (XGBoost, Prophet, neural networks). We train models on historical company data, tune weights, and account for external factors.

04

Dashboard Development

We create clear interactive dashboards in Google Looker Studio or Power BI. We set up key business metrics (CAC, LTV, ROI, ROMI, Churn) filtered by date ranges.

05

Testing and Backtesting

We compare model forecasts with real historical results. We calibrate parameters to achieve maximum data convergence and minimize errors.

06

Launch and alert setup

We deploy the system into production. We configure Telegram/Slack bots to automatically send daily summaries to management and instant anomaly notifications.

Analytics stack

Big Data analytics technologies

We use modern machine learning, database, and visualization tools.

Python: Pandas, Scikit-Learn & Prophet

The main development language for analytical scripts. Pandas is used for fast table cleaning, Scikit-Learn for customer classification and segmentation, Facebook Prophet for time series forecasting.

ClickHouse & PostgreSQL

ClickHouse from Yandex is an ultra-fast columnar database optimized for processing billions of rows of analytical logs. PostgreSQL serves as a reliable storage for business structures.

Looker Studio / Power BI

Professional BI systems for building intuitive, interactive reports with filtering by dates, managers, products, and ad campaigns.

Cost

AI Analytics Pricing

The price depends on the number of databases being merged and the complexity of mathematical forecasting models.

Features Basic dashboard To visualize key business metrics 75 000 ₽ Timeframe: from 10 days Order Popular Predictive analytics Database Integration and ML Forecasting 140 000 ₽ Timeframe: from 20 days Order Turnkey DWH End-to-end analytics for large companies from 250 000 ₽ Timeframe: from 35 days Discuss
Integrable Data Sources up to 3 sources (GA4, Metrica, CRM) up to 6 sources (1C, SQL databases, ads) All company databases without limits
Building a data warehouse (DWH) Local analytical database clickHouse / BigQuery storage
Sales and demand forecasting models 1 predictive ML model Set of models for different departments
Customer base segmentation RFM clustering by LTV Real-time behavioral segmentation
Anomaly tracking and alerts Weekly email reports Telegram alert bot (Real-time)
Guarantee of data consistency and TOR compliance 14 days 30 days 90 days
Training for analysts and marketers Dashboard Manual 1 educational webinar Full course + 1 month support
FAQ

FAQ about AI analytics

Still have questions on how to make your data drive profit? Submit a request — our lead analyst will conduct an express evaluation of your databases.

  • What is the difference between a regular report and AI analytics?

    A standard report in Excel or Google Analytics shows you a retrospective: what happened in the past (how many clicks, sales, what turnover). AI analytics uses machine learning methods to find patterns and build forecasts: how many products will be purchased next month taking into account holidays and weather, which categories will bring maximum profit, and which of the current clients are highly likely to stop buying in the next 2 weeks. This is a tool for proactive decision-making.
  • How safe is the integration of our databases with your scripts?

    We do not transfer your raw data to external public clouds or neural networks. All processing, cleaning, and ML model calculations occur on your secure servers or within your company's closed cloud environment (a dedicated VPS). Data access is governed by a strict non-disclosure agreement (NDA). Only aggregated, anonymized metrics are output to external dashboards (Looker Studio).
  • What is the prediction accuracy of your mathematical models?

    Forecast accuracy directly depends on the volume and quality of your accumulated sales history, as well as market stability. On average, on clean historical data series over 2–3 years, demand and sales forecasting accuracy with our models ranges from 85% to 98%. To verify accuracy, we use backtesting — we build a forecast for a past period and compare it with actual sales that are already known.
  • Is it possible to link analytics with 1C and a custom CRM system?

    Yes. We write custom connectors (ETL scripts) in Python that can extract data from any APIs, databases (PostgreSQL, MS SQL, MySQL, ClickHouse), and 1C (via SOAP/REST web services or XML/JSON exports). All information is gathered, normalized (brought to unified formats), and stitched together by client identifiers.
Data management

Want to make decisions based on real forecasts?

Submit a request and describe what data sources you have. Our lead data architect will analyze your database structure and propose the optimal solution for building predictive analytics.

Order AI analytics