SEO diagnostics

Why your website is not growing in search and how to outrank competitors?

You spend money on content writing, buy backlinks, and wait for rankings to grow, but organic traffic from Yandex and Google stays flat? In 90% of cases, the reason lies in non-obvious technical errors: page duplication, incorrect directives in robots.txt, hidden junk pages in the index, poor mobile loading speed, or hidden demotion by search engines.

SEO audit from STARCODE is a complete clinical diagnosis of your web resource. We don't just run automated scanners that produce a generic 100-page report with junk warnings. We manually analyze your website across 150+ ranking factors, analyze the strategy of leaders in your niche, and provide a ready, clear roadmap for improvements focused on sales growth.

  • Indexing audit: duplicates, broken links, robots.txt, sitemap.xml, SEF URLs
  • Website visibility analysis based on the semantic core and comparison with top-3 competitors
  • Checking commercial and behavioral factors (prices, forms, contacts, trust)
  • Evaluation of internal linking quality, meta tags, and header hierarchy
  • Analysis of the site link profile for spam and risks of search engine filters (Minusinsk, Penguin)

150+

SEO ranking factors are analyzed in detail manually by our specialists

+60%

Average organic traffic growth in the first 3 months after resolving critical errors

3-5 days

Audit turnaround time with provision of a detailed report and Zoom presentation

100%

Practicality — you will receive a concrete task list for developers without unnecessary filler

Search results are a competition

Search algorithms compare your site with competitors. To get into the top 10, your site must perform better in technical, content, and behavioral metrics than those already on the first page of results. We will show you how to achieve this.

Our method

Three pillars of professional SEO audit

We deeply investigate technical, textual, and external factors to achieve maximum results.

Spying on niche leaders

We analyze the catalog structure, content matrix, and internal linking methods of your top three competitors. We identify which landing pages and content types bring them the main traffic.

This gives you the opportunity to build a proper semantic structure for the website and expand the keyword core without lengthy experiments.

Technical code cleanup

Search crawlers do not like to waste crawl budget scanning duplicates and garbage. We find hidden redirects, non-canonical pages, errors in sitemap.xml generation, incorrect micro-markup, and heavy scripts.

Fixing these bugs makes the site "transparent" and clear to Yandex and Google search crawlers.

Link risks analysis

Low-quality links bought on exchanges can lead to domain sanctions. We export the entire link profile of the website (via Ahrefs/Serpstat) and analyze donor spam score and anchor list.

When harmful links are detected, we prepare a disavow list using the Google Disavow Links tool.

Audit stages

How we perform an SEO audit

Sequential audit guaranteeing the detection of all critical ranking issues.

01

Access gathering and initial scan

We connect the website to Yandex Webmaster and Google Search Console panels. We launch website crawling with specialized spiders to collect all URLs and response codes.

02

Technical and speed analysis

We check the website for duplicates, broken links, redirect errors. We measure loading speed (Lighthouse / Core Web Vitals) and analyze smartphone responsiveness.

03

Semantics and content audit

We check meta tag completion (Title, Description) and headings (H1–H6). We evaluate uniqueness, spamminess, and relevance of landing page texts against LSI standards.

04

Analysis of links and commercial factors

We research the quality of backlink profile sources. We evaluate navigation convenience, presence of contact info, prices, company requisites, contact forms affecting conversion and robot trust.

05

Analysis of competitors in search

We compare your website metrics with 3–5 niche leaders. We analyze their section structure, semantic core, and find key sources of their search traffic.

06

Preparation of technical specifications and presentation

We create a step-by-step website optimization plan with priorities. We format a clear PDF report and present it in an online meeting with your developers or marketers.

Our stack

SEO Audit Tools

We use professional software for deep SERP parsing and domain analysis.

Screaming Frog SEO Spider

Professional crawler for scanning website structure, finding broken links, analyzing headers, server response codes, duplicate pages, and exporting image sitemaps.

Keys.so / Serpstat / Ahrefs

Platforms for analyzing domain visibility in search, researching backlink profiles, analyzing competitors' keywords, and exporting their ad history.

Yandex.Webmaster & GSC

Search engine webmaster panels through which we monitor page indexing status, crawler errors, sanction history, responsiveness, and loading speed.

Cost

SEO Audit Pricing

Choose a suitable level of detail depending on the size and age of your website.

Features Technical SEO Search for technical bugs and indexing errors 25 000 ₽ Timeframe: 4 days Order Popular Comprehensive audit Full turn-key audit with niche analysis 40 000 ₽ Timeframe: 7 days Order Audit + Strategy Ready-made promotion strategy for 3 months 75 000 ₽ Timeframe: 15 days Discuss
Checking technical parameters (duplicates, broken links) Full Full Full
Analysis of meta tags and page content Basic (up to 50 pages) Full (up to 300 pages) Full (up to 1000 pages)
Analysis of visibility and search positions + semantic core collection
Analysis of competitors in the niche up to 3 main competitors up to 5 competitors (in detail)
External link profile analysis Basic donor analysis Detailed spam score audit
Ready-made content plan and TOR for copywriters Content recommendations Plan and technical specifications for 3 months
Report format and call PDF report PDF report + Zoom (1 hour) PDF report + Zoom + 2 weeks support
FAQ

Frequently asked questions about SEO audit

Didn't find the information you were interested in? Leave a request, and our lead SEO specialist will consult you in detail.

  • What is the difference between your audit and free automated reports on the Internet?

    Free services perform a superficial, template-based code analysis in 10 seconds. They often report hundreds of scary but minor errors (such as missing alt tags on decorative icons) and miss truly critical issues — such as hidden page duplicates, incorrect internal linking, domain affiliation, or behavioral factor manipulation by competitors. We conduct manual analytics, correlating technical bugs with the business logic of your project.
  • How quickly will we see traffic growth after fixing errors?

    Search engines Yandex and Google require time (from 2 to 6 weeks) to re-index pages after website changes are made. Initial position improvements for fixed pages are usually noticeable after 3–4 weeks. Stable organic traffic and visibility growth begins 1.5–3 months after implementing the technical specification.
  • Do you implement SEO audit recommendations yourselves?

    Yes. Our report is written as clear technical specifications with code examples and straightforward instructions that you can pass to your in-house developers. If you do not have a technical department, we are ready to take on the implementation of all fixes as part of our custom development service or comprehensive monthly SEO promotion.
  • What access is required to conduct the audit?

    To conduct a full audit, we will need guest access to Yandex Webmaster and Google Search Console accounts, as well as to the web analytics system (Yandex Metrica / Google Analytics 4). If an in-depth technical audit of CMS performance or server log analysis is required, we will also request guest access to the site's admin panel or FTP.
Position growth

Find out why the website does not bring free clients

Submit a request and provide your website URL. We will conduct a deep, comprehensive SEO audit, find technical obstacles, and draw up a clear roadmap to bring your business into the top 10.

Order SEO audit