Many companies launch advertising haphazardly: they try Yandex Direct, then hire an SMM specialist, try ordering SEO texts, but do not get the desired result. Without an overall strategy, advertising channels operate disjointedly, audiences overlap, and customer acquisition cost (CAC) exceeds lifetime value (LTV).
We develop a comprehensive **digital strategy** for promoting your business. We don't guess; we conduct deep competitor analysis (traffic, ad creatives, keywords), thoroughly segment the target audience by their real pain points, and build a customer journey map (CJM - Customer Journey Map).
The result of our work is a step-by-step digital marketing roadmap for 6–12 months. You will clearly know which channels to invest in, what budgets to allocate, how to set up end-to-end analytics, and which key performance indicators (KPI) to use for contractor control.
Reducing expenses on inefficient traffic channels through focus
Average marketing return on investment (ROMI) according to our plans
Detailed roadmap with budgets, forecasts, and work plan
Digitization — you see the return on every invested ruble
We do not sell "likes" or abstract clicks. Our strategy is built around net profit: we calculate how much it costs to acquire a paying customer and how to optimize that cost.
We create actionable, practical guides for scaling sales rather than abstract presentations.
Using professional analytical systems (SimilarWeb, SEMrush, SpyWords), we export data on your main competitors. We see their exact budgets, traffic sources, SEO semantics, and even the most clickable ads.
This allows adopting the successful experience of market leaders and avoiding their mistakes.
We detail your customer journey: from the first contact (ad banner) to nurture through expert articles, conversion on a landing page, CRM integration, and repeat sales via newsletters and retargeting.
Eliminating gaps in the sales funnel significantly increases overall marketing efficiency.
Before launching campaigns, we build a financial and marketing model. We calculate the target cost per lead (CPL) and customer acquisition cost (CAC) based on your sales department's conversion rate and average check.
You will know exactly at what performance metrics advertising pays off and generates profit.
Sequential process of deep analysis of business, competitors, budget planning, and roadmap creation.
We conduct alignment sessions with business owners and executives. We study the product, strengths, current sales metrics, average order value, and company goals.
We study traffic, USP, ads, and landing pages of key competitors. We identify their strengths and scaling channels.
We segment the audience, describe their pain points, needs, and buying triggers. We design a Customer Journey Map.
We select the optimal set of traffic channels (SEO, context, targeting, content). We design touchpoint chains, lead nurturing, and auto-funnels.
We prepare a media plan with monthly budget allocations. We calculate forecasts for traffic, leads, ROI, and target KPIs (CAC, CPL, ROMI).
We draw up the final document: a step-by-step implementation plan, requirements for technical website optimization, sales scripts, and technical specifications for end-to-end analytics.
We use modern parsers and data collection systems to analyze market niches.
Professional competitive intelligence services. Allow evaluating competitors' traffic volume and structure, their contextual advertising budgets, and keywords.
Interactive whiteboards for visualizing complex business processes. Used for building CJM, mind maps, sales funnel diagrams, and webhook logic.
Platforms for building interactive media plans, unit models, and end-to-end analytics dashboards that combine financial and advertising metrics.
The price depends on the scale of the business, number of competitors to analyze, and depth of unit economics development.
| Features | Starting strategy For small businesses and testing hypotheses 60 000 ₽ Timeframe: up to 10 days Order | Popular Comprehensive strategy Full-fledged promotion strategy and unit model 110 000 ₽ Timeframe: up to 20 days Order | Digital Enterprise Scaling strategy and launch support from 180 000 ₽ Timeframe: from 30 days Discuss |
|---|---|---|---|
| In-depth competitor analysis (SimilarWeb) | up to 3 main competitors | up to 5 competitors | Unlimited, niche leaders analysis |
| Customer Journey Map (CJM) design | CJM map in Miro | Detailed CJM + CJM for repeat sales | |
| Media planning and forecasting | 3-month media plan | 6-month media plan | 12-month plan + Financial unit model |
| Terms of reference for end-to-end analytics | Basic technical specs (UTM + goals) | Technical Specifications for DBMS/DWH and CRM Integration | |
| Launch supervision and author oversight | 1 month of implementation control | 3 months of control + strategy adjustments | |
| Search demand analysis (competitor semantics) | Basic (up to 100 requests) | Collection of competitor cores (up to 1000 phrases) | Complete collection and clustering of the niche |
Not sure if you need a strategy or if you can launch ads right away? Leave a request — we will analyze your current ad accounts and provide recommendations.
Submit a request — our lead digital strategist will contact you, conduct an express analysis of your current promotion channels, and prepare a proposal for digital strategy development.
Order digital strategy