Most companies launch contextual or targeted ads and leave them running unchanged for months. As a result, the budget goes to non-targeted clicks, ads are shown on garbage placements and mobile apps (where kids accidentally click on banners), and the cost per acquisition (CPA) grows constantly, eating away at business margins.
We help fix this situation. We conduct a deep technical audit of your current ad campaigns in Yandex Direct, Google Ads, or social media. We clean up irrelevant queries, block low-quality YAN/GDN placements, write new ads with high CTR, set up end-to-end analytics, and calibrate automated bidding strategies to reduce lead cost by up to 40% and increase their volume.
Average reduction in target cost per acquisition (CPA) after the first month of optimization
Increase in incoming leads while maintaining the same advertising budget
Parameters checked within our ad audit checklist
Wasted budget — each click is analyzed for ROI based on goals
Our mission is to build a system where you clearly see how many rubles of profit every ruble invested in advertising brings. We optimize campaigns based on CRM payments, not just clicks.
We find and eliminate budget leaks, directing traffic to profitable segments.
Up to 50% of the budget in Yandex Advertising Network and Google Display Network can go to clicks in mobile apps and games. We maintain our own blacklists of placements (over 2000 websites and apps), excluding impressions on low-quality resources.
Your ads will be shown only on high-quality content websites with a live audience.
A single ad cannot work effectively forever. We regularly test new headlines, images, sitelinks, and offers, cutting out options with low CTR (click-through rate) and high cost per conversion.
This maintains high ad click-through rates and reduces the cost per click in the auction.
Even ideal advertising will not pay off if the website is inconvenient or slow to load. We analyze traffic behavior through Yandex Metrica Webvisor and Google Analytics, find barriers, and provide clear technical specs for landing page improvement.
By increasing website conversion from 1% to 2%, we automatically double the number of leads with the same budget.
Sequential process of error detection, traffic cleaning, and autostrategy reconfiguration.
We check targeting settings, campaign structures, ad quality, UTM tag accuracy, and web analytics goals. We look for critical errors.
We analyze reports on real search queries. We remove irrelevant phrases and expand negative word lists. We block non-converting websites and applications.
We rewrite weak ads. We strengthen USPs (unique selling propositions), add all available extensions, sitelinks, and callouts.
We introduce adjustments by devices (mobile/desktop), age, gender, and time of day. We transition campaigns to smart strategies with pay-per-lead.
We analyze website usability. We check loading speed and form convenience on mobile devices, writing recommendations to improve UX.
We monitor the training of bidding strategies. We regularly update burning out creatives and reallocate budget in favor of profitable areas.
We use modern analytical platforms and parsers for traffic control.
Deep web analytics systems. Used for detailed tracking of user paths, analyzing bounce rates (Bounce Rate), and collecting data for retargeting.
End-to-end business intelligence systems. They aggregate ad spend data from accounts and revenue from CRM, calculating net ROMI and cost per deal.
Specialized software for fast batch processing of thousands of ads, cross-negative keyword matching, mass replacement of links and creatives in accounts.
The price depends on the number of ad systems, budget, and end-to-end CRM analytics requirements.
| Features | One-time audit and cleaning For quick elimination of obvious budget waste 35 000 ₽ Timeline: from 5 days Order | Popular Optimization + Management Monthly systematic work on ROI from 50 000 ₽/mo Timeframe: from 30 days of management Order | End-to-end Enterprise optimization Full control of the sales funnel from click to deal from 110 000 ₽/mo Timeframe: from 30 days Discuss |
|---|---|---|---|
| Number of optimized systems | 1 system (Yandex Direct or Google Ads) | up to 2 systems simultaneously | All company ad channels |
| Cleaning search queries and negative words | Up to 300 new negative words | Constant weekly cleaning | Constant weekly cleaning |
| Blocking non-converting YAN/GDN placements | Identification and disabling of up to 150 sites | Continuous placement monitoring | Continuous placement monitoring |
| A/B testing of ads | Replacement recommendations | Regular creative testing | Creative tests + landing page tests |
| End-to-End Analytics and CRM Integration | Checking base pixels | Goals and UTM setup | End-to-end DWH analytics with CRM payments |
| Report format | Text Brief-Audit | Interactive Looker Studio Report | Looker Studio dashboard + weekly calls |
Is your advertising budget going nowhere? Leave a request — our experts will conduct an audit of your campaigns and point out specific setup errors.
Submit a request — our lead web analyst will conduct a free express audit of your advertising campaigns, find budget leaks, and prepare a step-by-step ad optimization plan.
Order ad audit