Entering foreign markets requires high-quality preparation of your web resource. Regular machine translation (for example, via Google Translate) does not work: it contains grammatical and semantic errors, distorts the essence of your offer, and creates distrust among local buyers. Research shows that **72% of internet users** make purchases exclusively on websites in their native language.
Localization is a comprehensive adaptation process. We don't just translate texts; we involve professional native speaker linguists in the translation. We completely rebuild the interface: adapt date formats, phone numbers, and postal codes, set up price displays in local currencies, and integrate local payment gateways (Stripe, PayPal, Adyen).
At the technical level, we design a multilingual database architecture, configure correct domain routing (subdomains or subfolders), and implement SEO markup **hreflang** so search engines serve users the required language version of the site.
Consumers will buy a product only if the description is in their language
Average website conversion growth after high-quality interface localization
No pessimization risks — proper division of copies protects against content duplication
Specification of link tags between language versions for Google crawlers
Simple translation of slogans often sounds ridiculous in another culture. Our translators perform transcreation — adapting slogans, jokes, and terminology to the target market's cultural code while preserving the power of the marketing message.
We carry out linguistic, technical, and legal adaptation of the project.
We work only with native speakers living in the target country. This guarantees no outdated expressions and the use of up-to-date local slang.
We fully localize currencies, units of measurement (inches/centimeters), and date output formats.
Without proper markup, Google may consider the English and American versions of pages as duplicates and exclude them from the index. We configure tags `` in the code of each page.
This guarantees the correct delivery of the required language version depending on the user's geolocation.
Launching a website in the EU or USA without complying with personal data laws risks millions in fines. We adapt privacy policies, set up correct cookie banners (Cookie Consent) and data encryption.
Your website will be completely compliant before European and American regulators.
Step-by-step process of technical design for multilingual support, translation, and testing.
We determine target countries. We choose the URL structure: subfolders (site.com/de/), subdomains (de.site.com), or national domains (site.de).
We export all system strings, page content, meta tags, interface elements, and databases into specialized translation systems (Lokalise/Crowdin).
We translate the content. A native speaker proofreads texts, adapts marketing messages and terminology to regional cultural nuances.
We integrate multilingual modules or code custom language switchers. We set up links between translated backend pages.
We integrate foreign acquiring services, configure automatic price recalculation based on exchange rates, and adapt delivery address input fields.
We implement hreflang markup and generate multilingual Sitemap.xml files. We test layout rendering (since translations can be longer than the original) and hand over the project.
We use modern translation management systems and multilingualism modules.
Continuous Localization cloud platforms. They allow connecting repository code with translators, automating string export/import.
Language version management modules at the CMS level. They provide high database performance and a convenient translation panel for managers.
IP address geolocation database. Used for accurate automatic detection of the visitor's country and switching currency or interface language.
The price depends on the volume of text content, number of language versions, and interface complexity.
| Features | Landing Page Localization Translation of a single-page website into 1 language 40 000 ₽ Timeframe: up to 7 days Order | Popular Service website localization Multilingual CMS and translation of up to 15 pages 75 000 ₽ Timeframe: up to 15 days Order | Multilingual E-Commerce Localization of online store, cart, personal accounts from 130 000 ₽ Timeframe: from 25 days Discuss |
|---|---|---|---|
| Number of translated language versions | 1 additional language | up to 2 language versions | Unlimited (multi-regional structure) |
| Translation and editing (Native Speaker) | Included (up to 3,000 words) | Included (up to 10,000 words) | Paid separately at a rate per 1000 words |
| hreflang SEO Tags and Sitemap Setup | Complete markup | Automatic DB schema generation | |
| GeoIP location determination | Basic geo-switching | Smart redirection + currency selection | |
| Multicurrency Payment Integration | Stripe / Adyen / PayPal connection | ||
| Adaptation of legal documents (GDPR) | Policy template | Cookie Consent Setup + Policy | Full GDPR interface compliance audit |
Planning to scale your web product to the markets of Europe, Asia, or Latin America? Write to us — we will suggest optimal technical solutions.
Submit a request — our technical specialists and translators will analyze your project, select the architecture, and calculate the cost of turnkey localization.
Order website localization