LANGUAGE AND USER JOURNEY
Website localization:
different language, seamless experience
We adapt website texts, interface, and technical structure for chosen languages and markets. We check the entire journey: from search result to form, order, and service message.
TASK
SCENARIO
DATA
VERIFICATION
LAUNCH
HANDOVER
to launch and handover
LANGUAGE
INTERFACE
USER JOURNEY
projects
of studio
models
Premier Partner status
marketing, analytics
Localization is broader page translation
The user chooses a language not only for headings. They expect clear buttons, error messages, dates, prices and emails after a request. We create a map of texts and scenarios so that the localized version does not break at the form or payment.
We agree on terminology, brand voice, and name translation rules. The translation undergoes editing and UI checks: phrase length, line breaks, numbers, and dynamic placeholders can change the meaning or break the layout.
For each version, we define the URL, language switching, and links between pages. We check metadata, canonical, hreflang, and sitemap. Regional payments, legal document texts, and data requirements are agreed separately with responsible specialists.
- Map of translated pages and interface strings
- Glossary and editing considering context
- Dates, numbers, currencies, and dynamic messages
- Language switcher and URL links
- Verification of forms, emails, orders, and SEO-markup
Contextual advertising
Term is translated according to the product meaning
Interface
Phrases are verified on real screens
Structure
Every language version has its own URL
Path
Service messages are also localized
The user selects the language
We keep an explicit toggle and the selected version. Browser language or region may help with language suggestions but do not replace user choice and should not hide other versions.
Unified version for new language
Text, interface, and technical links are checked together.
Meaning and terminology
Translation is based on a glossary and business materials. Product names, address forms, and complex terms are agreed upon; the result is checked by an editor in context.
Interface completeness
We consider menus, forms, messages, emails, and order statuses. We check placeholders, pluralization, and the absence of strings from other languages in key scenarios.
Version relationships
We create an approved URL structure and reciprocal language links for existing pages. We check accessibility, canonicals, and sitemap, without promising search positions.
From text map to a verified version
Volume is determined by pages, words, and interface scenarios.
Languages and volume
We select markets and versions, compile a list of pages and scenarios. We fix the word count and those responsible for materials.
Structure and glossary
We determine the URL, switching, and terminology. We verify which parts of the CMS and third-party services support the required language.
Translation and editing
We prepare texts considering context and agree on key terms. Source and translations are linked for subsequent updates.
Integration
We connect dictionaries, interface strings, and formats. We check dates, numbers, and dynamic substitutions.
SEO and scenarios
We configure language links and metadata. We check forms, emails, orders, and the responsiveness of selected versions.
Acceptance and updates
We go through the checklist with the team. We provide rules for adding strings and synchronizing changes to source content.
Dictionaries, URL and context verification
The solution depends on the CMS, volume, and content update order.
Translation management
CMS dictionaries or translation management system. We save the string identifier, context, and editorial review status.
Language structure
Separate URLs and an explicit switcher. hreflang links existing versions; canonical and sitemap are checked separately.
Interface verification
Control of key screens, forms, and emails. For regional payment, we first check the capabilities of the account and the provider.
— COST
Pricing
to localization
Three project scales. We specify the number of languages, source words, and scenarios before starting.
| Scope of work | Simple website Up to 20 pages and up to 3 languages 40 000 ₽ up to 7 days | POPULAR Service website localization Up to 50 pages and up to 5 languages 80 000 ₽ up to 15 days | Multilingual E-Commerce Catalog, cart, and dashboards as per task from 130 000 ₽ from 25 days |
|---|---|---|---|
|
Language versions
|
Up to 3 languages | Up to 5 languages | List of languages based on assignment |
|
Translation and editing
|
Up to 3,000 source words | Up to 10,000 source words | Separate estimate by volume |
|
SEO markup
|
Language links and sitemap | Markup of agreed pages | Generation based on project structure |
|
Language selection
|
Explicit toggle | Language switcher and recommendation | Language and region as assigned |
|
Regional payments
|
Not included | Not included | Available provider per request |
|
Legal texts and consents
|
Implementation of provided texts | Approved mechanisms and texts | Interface verification according to specifications |
Cost of the agreed volume. Linguistic composition and volume of source words are fixed before starting; new texts and additional versions are priced separately. Licenses, payment services, and work of a specialized lawyer are not included. The timeline depends on material readiness and translation approval.
— QUESTIONS AND ANSWERS
Everything that matters
before start
Scope of work, source materials, approval order, and launch conditions.
-
How is localization different from translation?
Translation changes the text language. Localization also considers the interface, number and date formats, system messages, URL, and user scenarios. We fix the scope of this work in the project. -
Subdirectories, subdomains, or separate domains?
Selection depends on project structure, markets, CMS, and support. We compare operational requirements and available resources. There is no universally best option for all websites. -
What does hreflang provide?
It describes the relationships between language and regional versions. We verify link reciprocity, code correctness, and the availability of relevant pages. The markup does not guarantee search engine positioning or version selection. -
Who checks the translation?
We agree on the responsible editor and language expertise requirements before starting. An automated draft can help with preparation, but the finished text requires context and terminology verification. -
How to update translations after site changes?
We connect source strings with translations and lock the update order. New text first receives a status for translation and review. Dictionary support and regular content updates are agreed upon separately.