Copywriting and content

We create authoritative expert content that solves customer pain points and pushes the website to the top

Template and AI-generated texts without editing no longer work for business. Search algorithms of Yandex and Google have learned to identify useless content and demote it in search results. Modern text requirements (E-E-A-T factors) oblige projects to prove real expertise, cite facts, and use visual formatting and tables.

We approach content marketing as creating a valuable asset for your business. We do not write meaningless 'SEO text for the sake of text'. Our authors delve deeply into the specifics of your product: interviewing engineers, technologists, or doctors at your company, studying client reviews, and gathering real facts.

Each of our articles is optimized for LSI semantics (latent semantic indexing), structured with H1-H6 headings, lists, quotes, and illustrations. Such content is easily read by humans and highly appreciated by search engines.

  • In-depth expert copywriting for service pages and product cards
  • Writing detailed B2B case studies with result charts and processes
  • Preparation of informative articles for the corporate blog using LSI semantics
  • Writing email newsletters, nurture sequences, and lead magnet guides
  • Text evaluation and editing according to Glavred service standards (score 8.5+)

3x

Content marketing generates 3 times more leads than direct advertising with long-term management

-62%

Cost per lead (CPL) through content is lower compared to paid ads

100%

Text uniqueness — mandatory file-by-file verification via Text.ru/Advego services

8.5+

Evaluation on the Glavred scale — absence of verbal clutter, officialese, and clichés

Interviews with experts before writing

We do not ask copywriters to rewrite someone else's articles from the Internet. We conduct audio interviews with your company's technical specialists, extract unique experience, and turn it into structured, useful material.

Our approach

Rules for creating quality content

We write articles that provide value to readers and meet search engine requirements.

LSI optimization and readability

We do not engage in pointless keyphrase stuffing (keyword stuffing). Instead, we use LSI words (terms related to concepts, synonyms, thematic slang).

This makes the text natural for humans and signals to search engines that the article is relevant to the topic.

Formatting and visual rhythm

A solid wall of text scares the reader away. We break down content into logical blocks with short paragraphs, lists, quotes, comparison tables, and key callouts.

The user can quickly skim through the headings and find the required essence in one click.

Compliance with E-E-A-T factors

We design texts with Google authority in mind. We set up author blocks and include links to scientific research, official agencies, or primary statistical sources.

This increases the level of trust among readers and ensures favorability from ranking algorithms.

Process

Expert content creation stages

Workflow regulations: from demand analytics and briefing to publishing the finished layout on the website.

01

Target Audience Research

We analyze search intents and questions your customers ask during the decision stage. We identify topics that address their real pain points.

02

Collection of LSI semantics and structure

We select a list of auxiliary phrases and terms. We create a detailed article structure (H1-H4) to fully cover the chosen topic.

03

Interviews with business experts

We hold a 20-30 minute call with an expert from your team. We gather unique practical experience, examples, numbers, and real case studies.

04

Writing and layout of the draft

The author writes text using LSI semantics. The material is complemented by tables, lists, quotes, and graphic diagrams.

05

Editing and Glavred check

We clean up text from clichés, jargon, legalese, and grammatical errors. We bring the Glavred score up to 8.5+ points and verify uniqueness.

06

Publication and markup

We lay out the article in your website's CMS, write meta tags (Title, Description, Alt for images), configure internal linking, and trigger search engine re-indexing.

Tools

Editorial quality control stack

We use modern digital platforms for text optimization.

Glavred (glavred.ru)

Information style analysis system. Helps clean texts of verbal clutter, clichés, legalese, making the text clear, concise, and understandable.

Text.ru / Advego PLAGIARISM

Professional uniqueness checking systems. Protect the website from plagiarism and search engine penalties for unoriginal content.

Yandex Webmaster & GSC

Webmaster accounts. Allow sending new pages immediately for priority re-crawling by robots for fast indexing (in 24–48 hours).

Prices

Cost of content marketing

The price depends on the complexity of the subject matter, volume of text, and the need for expert interviews.

Features Start package For populating main service and category pages 30 000 ₽ Timeframe: up to 7 days Order Popular Expert blog Monthly writing of expert blog articles 65 000 ₽/month Timeframe: from 30 days Order Comprehensive content Full marketing: blog, case studies, newsletters, internal linking from 120 000 ₽/mo Timeframe: from 30 days Discuss
Number of commercial texts per month up to 5 service or product pages up to 6 long blog articles (8-10k chars each) Blog + Case studies (up to 2) + Newsletters + Posts
Interviews with your company's experts Filling out a written brief Audio interview for each article Regular calls and interviews
LSI optimization and semantics Basic keyword collection Deep collection of cluster cores Full semantic coverage of the niche
Layout and formatting in the website CMS Text in Word/Google Doc format Layout with images and tables Publication, schema markup, internal linking
Writing B2B case studies with infographics Turnkey case study design
Email sequences and automated funnels Preparation of lead nurturing emails (up to 4 emails/mo)
FAQ

FAQ about copywriting and content

Not sure what text format your website needs to grow sales? Leave a request — our editor-in-chief will analyze your website's current content and provide recommendations.

  • How quickly does content marketing start bringing organic traffic and leads?

    Unlike contextual advertising, which yields leads right on the first day of launch, content marketing is a long-term asset with a cumulative effect. Initial indexing of new articles by search robots takes 2 to 6 weeks. Tangible position growth for informational queries begins after 3–4 months of regular publishing. However, traffic from good articles continues to come for free for years, reducing your average cost per lead to a minimum.
  • We have a complex industry (industrial equipment / IT). How will your authors write a professional text?

    We do not force authors to rewrite nonsense from the Internet. We work according to an interview protocol. Our editor calls your technical expert (engineer, programmer, technologist) for 25 minutes, asks professional questions on the topic, and records audio. Based on this recording, the author constructs the material: logic, facts, real examples. Then the finished draft undergoes an internal tech audit and is sent to you for approval. This guarantees 100% accuracy.
  • How do you check text quality and uniqueness before delivery?

    Each text goes through 3 quality control stages: 1) uniqueness check via Text.ru and Advego (norm — at least 95% uniqueness based on deep analysis); 2) cleaning from verbal clutter and bureaucracy in the Glavred service (minimum score — 8.5 on the info-style scale); 3) proofreading by a professional editor for spelling, punctuation, and logical errors.
  • Why write expert articles if we sell products through an online store?

    For an e-commerce store, content solves 3 tasks: 1) attracts informational traffic (for example, reviews like "Top 10 refrigerators of 2026" or guides like "How to choose an air conditioner for the bedroom"), which converts exceptionally well into sales via product selectors; 2) increases the site's authority in the eyes of Google according to E-E-A-T factors, which improves the search rankings of main product categories; 3) detailed product descriptions and reviews reduce return rates and increase customer trust.
Content Assets

Want to attract loyal clients with high-quality expert content?

Submit a request — our editor-in-chief will contact you, discuss the specifics of your business, prepare a list of blog topics, and write the first sample text at a 50% discount.

Order content marketing