Protection against click fraud (Click Fraud)

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Engineering anti-fraud

Stop feeding bots and wasting budget on junk traffic

Click Fraud in competitive topics (renovation, B2B, auto services, drilling, medicine, real estate) destroys up to 30–40% of the advertising budget. Competitors launch bot programs via mobile proxies, clicking through daily limits in a couple of hours.

Banal IP blocking no longer works — in Yandex Direct the limit is only 25 IPs per campaign, and bots change addresses every minute. Off-the-shelf cloud services often simply inflate paranoid reports to justify the subscription.

We implement two-level engineering protection: custom JS-traps on the site that cut off bots and prevent them from poisoning advertising auto-strategies with false conversions, plus pinpoint cleaning of Yandex Direct/GDN junk sites and connecting a proven Fraud Blocker for Google Ads.

  • Custom JS traps and hidden Honeypot fields without reducing site speed
  • Protect auto-strategies: blocking the sending of fake conversions to Metrika and Google Ads
  • Deep cleaning of junk placements in Yandex Direct (mobile games, spam apps, DSP)
  • Integration with Fraud Blocker via API for Google Ads (transparent scoring without manipulation)
  • Exclusion of spam leads from CRM — managers don't waste time on empty calls

-35%

Reduction of non-target budget expenditure by cutting off bot farms and junk sites

0 sec

Page delays: lightweight native JS creates no load on PageSpeed

100%

Protect auto-strategies from training on fictitious bot leads

0 spam

Only inquiries from living, solvent customers enter the CRM

Why don't dummy services work?

Bots click through rotational mobile proxies — blocking a specific IP is pointless. Services like ClickCease overwhelm customers with fake reports, blocking living people paranoically. Real protection is only provided by behavioral traps on the frontend and subtle ad filtering at the settings level.

Our approach

How real traffic protection works

A combination of custom frontend code, advertising channel hygiene, and proven anti-fraud software.

Custom JS traps & Honeypot

Hidden invisible fields in forms, submission time verification (a human will not fill out an application in 0.5 seconds), monitoring of micro-movements of the mouse and screen touch-events.

A bot physically cannot bypass these triggers. The script quietly neutralizes spam activity without CAPTCHA and without annoying real customers.

Protection against auto-strategy 'poisoning'

The most destructive fraud today is when bots click on buttons and submit forms, causing targets to trigger in Yandex Metrica and Google Tag Manager.

The advertising algorithm considers a bot to be an ideal client and starts buying even more fraud. Our code blocks target transmission at the slightest suspicion of a bot.

Deep cleaning of Yandex Direct and Google Display Network placements

Up to 50% of junk traffic in networks comes not from competitors, but from gaming apps, clickbait showcases, and sites with hidden click-frames.

We block mobile games (masks com.yandex...), we exclude junk DSP networks and configure adjustments for clean audience segments.

Stages of work

The process of implementing antifraud

Step-by-step regulation from leakage auditing to script deployment and campaign cleanup.

01

Logs and analytics audit

We analyze Yandex Metrica, web server logs, and advertising accounts: we determine the share of suspicious traffic, abnormal bounce spikes, and waste-traffic sites.

02

JS-traps implementation

We install a lightweight native JS-script on the site: invisible Honeypot fields, submission timing verification, validation of browser properties and device sensors.

03

Isolation of advertising goals

We configure conversion tracking so that when a bot is detected, the event is not sent to Metrica or Google Ads. Advertising algorithms stop learning from bots.

04

Cleanup of Yandex Direct (RSYA) and Google Display Network (GDN) networks

We add verified negative placement lists (children's games, spam apps, click-farm sites), disable ineffective auto-targeting, and set up segments.

05

Fraud Blocker integration

For Google Ads campaigns, we connect a reliable Fraud Blocker via the official API: honest Fraud Score calculation and automatic exclusion of unwanted traffic.

06

CRM filtering and control

We configure webhooks to block fake leads at the entrance to the CRM. We perform control monitoring of metrics and track real conversion growth.

Stack

Click fraud prevention technologies

We use effective proprietary scripts and proven tools instead of useless proxy services.

Custom JS traps & Honeypot

In-house frontend development: hidden traps, behavioral sensors, and prohibiting the transfer of false conversions to web analytics counters when a bot is detected.

Yandex Direct & Google Ads

Engineering campaign setup: strict negative lists of Yandex Direct/GDN placements, adjustments by audience segments, and switching strategies to pay for clean leads.

Fraud Blocker (for Google Ads)

An honest and transparent alternative to bloated services. Accurate traffic scoring (Fraud Score) and native integration via Google Ads API without faking numbers.

Prices

Click Fraud Protection Pricing

Transparent formats: from one-time campaign cleanup to full turnkey deployment of JS-antifraud.

Features Express Audit and cleanup For campaigns with suspected non-targeted traffic loss 25 000 ₽ Format: one-time audit + cleanup Order Popular Comprehensive turnkey protection JS-traps on site + Yandex Direct cleaning + Fraud Blocker 45 000 ₽ Implementation + 30 days of monitoring Order Enterprise & Support High-budget campaigns, multichannel, and CRM from 75 000 ₽/mo Constant monitoring and protection Discuss
Traffic logs audit and bot farm identification ✓ Basic analytics slice ✓ In-depth audit of Metrika, GA4, and logs ✓ Continuous anomaly monitoring
Cleanup of Yandex Direct (RSYA) and Google Display Network (GDN) platforms (exclusion lists) ✓ Up to 1,000 junk placements ✓ Full base (games, spam, DSP) ✓ Weekly database updates
Custom JS traps and Honeypot for the site — ✓ Full-fledged implementation on forms ✓ Custom development for quizzes and forms
Protect auto-strategies from fake conversions — ✓ Blocking goals in Metrica/GTM ✓ Multi-level event filtering
Connecting Fraud Blocker for Google Ads Consultation ✓ API integration setup ✓ Full control and calibration of rules
Protect CRM from bot spam leads — ✓ Basic lead filtering ✓ Deep integration with CRM / end-to-end analytics
FAQ

FAQ about click fraud protection

Do you suspect competitors are burning your advertising budget? Leave a request — we will check the campaigns and show real points of money leakage.

Ask a question

  • Why do IP blocking and services like ClickCease no longer work?

    In Yandex Direct, the limit of excluded IP addresses is only 25 per campaign. Modern botnets use pools of dynamic mobile proxies with tens of thousands of changing addresses — blocking them one by one is physically useless. Services like ClickCease impose expensive subscriptions and often artificially inflate fraud statistics, blocking real buyers. Real protection is built on behavioral JS-traps on the site itself and cleaning junk ad channels.

  • What is "auto-strategy poisoning" and how do your JS-traps prevent it?

    Modern campaigns in Direct and Google are optimized by algorithms to generate conversions (leads). When a smart bot visits the site and submits a form, the counter records a "conversion". The advertising system mistakenly believes it has found a target audience and starts purposefully buying even more clicks from bot farms. Our JS traps recognize the bot before data is submitted and block the target from firing in Yandex Metrica and Google Tag Manager, keeping the learning of advertising algorithms clean.

  • Why do you use Fraud Blocker for Google Ads instead of similar services?

    Fraud Blocker has proven to be the most honest and stable tool for Google Ads. Unlike heavy legacy services with a dubious reputation, it uses a transparent Fraud Score calculation algorithm, does not fabricate fake reports about thousands of 'bots', and seamlessly synchronizes exclusion lists via the official Google Ads API.

  • How is junk placement cleaning performed in Yandex Direct and GDN?

    A huge part of budget leakage in networks consists of accidental clicks from children's mobile games, spam apps, and manipulated doorway sites. We connect verified exclusion databases (including game bundle masks and DSPs), disable displays in irrelevant mobile apps, and shift advertising to work only with high-quality, proven platforms.

  • Do advertising systems refund money for click fraud, and is it worth counting on?

    Detecting a suspicious visit, blocking further impressions for bots, and getting a refund from the platform are three fundamentally different processes. In practice, correspondence with Yandex Direct or Google technical support regarding refunds for click fraud almost always turns out to be a useless routine: advertising networks reject the vast majority of claims based on internal regulations. We do not make empty promises to "refund money after the fact." Our focus is on proactive technical protection: cutting off bots with custom JS traps on the site, preventing auto-strategies from being poisoned by false conversions, and clearing out junk channels so that advertising works only on the cleanest and most targeted audience.
Anti-Fraud Protection

Do you suspect your advertising budget is being wasted?

Leave a request — we will conduct a detailed audit of your advertising campaigns, identify leakage platforms, and implement reliable hybrid protection without overpaying for questionable services.

Order audit and protection