Click fraud (Click Fraud) is a serious threat to any business using contextual advertising in Yandex Direct or Google Ads. Competitors manually or via automated bot programs click on your paid ads, deducting money for clicks. As a result, the daily budget limit is exhausted in a few hours, and you lose real customers because your ads stop showing.
Up to **30% of the budget** in competitive verticals (finance, auto services, delivery, real estate, B2B) is wasted on fraud. We implement professional anti-fraud protection that detects suspicious activity in real time. Using behavioral analysis (tracking mouse movement, click speed, browser parameters), we instantly spot bots and automatically block their IP addresses and subnets in ad account settings.
We also help gather click log evidence for official appeals to Yandex and Google support to refund funds charged for invalid clicks.
Average ad budget savings after connecting an anti-fraud system
Time to evaluate a visitor and make a blocking decision by our scripts
Behavioral parameters analyzed: from mouse trajectory to typing speed
Spend on fraud — you pay only for clicks from real potential buyers
Simple bots click straightforwardly. Smart botnets emulate scrolling, linger on pages, and click on random elements. Our tracker reads screen touch event coordinates and micro mouse movements, accurately detecting simulation.
We use advanced digital fingerprinting technologies (Fingerprinting) to block click fraudsters.
Simple IP blocking is ineffective — bots change IPs via VPNs or mobile proxies. We collect a unique device fingerprint: screen resolution, system fonts, graphics card parameters (Canvas/WebGL), and audio drivers.
Even if the click-fraudster visits from a new IP, the system will instantly recognize their device and block ad impressions.
Mobile proxy farms are often used for click fraud. Since mobile IP addresses are dynamic and belong to regular providers (MTS, Megafon, Beeline), blocking a single IP is useless.
We analyze pools of suspicious IP addresses and, upon detecting a spam attack, temporarily block proxy server ranges (/24, /16 subnets).
Yandex Direct and Google Ads claim that they automatically filter invalid traffic. In practice, they miss up to 60% of complex fraud. We collect a detailed click log with Click_ID, exact time, and bot fingerprint.
These logs serve as irrefutable proof for advertising platform support teams to process compensation.
Step-by-step workflow for tracker implementation, setting up automatic blocks, and maintaining logs.
We integrate a lightweight JavaScript analytics script onto your website via Google Tag Manager. The script does not slow down page loading and runs in the background.
We connect access to your Yandex Direct and Google Ads advertising accounts via API. This is required for automatic updating of blocked IP lists.
We set limits: for example, blocking IPs that make more than 3 clicks per hour without taking target actions on the website, or users with invalid user agents.
The system starts working in real time. When a bot is detected, its digital fingerprint is blacklisted, and ad impressions for it are disabled.
We integrate anti-fraud with your CRM system. We block spam lead submissions to the CRM from form-inflating bots so managers don't waste time on empty calls.
Once a month, we generate a report on blocked traffic and saved budget. If mass attack attempts by competitors are detected, we prepare claims to Yandex/Google.
We use modern software packages and APIs to automatically filter traffic.
Leading cloud services for click fraud monitoring and filtering. Provide regularly updated global botnet databases and automate IP bans.
Ad system APIs. Allow our software to make changes to campaign forbidden IP address lists on the fly without manual work.
Library for generating unique device identifiers. Allows recognizing a click-fraudster's specific computer or phone, ignoring IP changes.
Cost depends on the number of ad accounts, click volume, and refund/budget return support requirements.
| Features | Basic Antifraud For small local Yandex Direct campaigns 25 000 ₽/month Timeframe: from 30 days Order | Popular Comprehensive protection Behavioral analysis, Yandex and Google protection 45 000 ₽/month Timeframe: from 30 days Order | Enterprise Anti-Fraud Integration with CRM, legal support for refunds from 80 000 ₽/mo Timeframe: from 30 days Discuss |
|---|---|---|---|
| Number of protected ad accounts | 1 account (Direct or Google Ads) | up to 3 accounts simultaneously | All company ad accounts |
| Traffic analysis methods | Checking against botnet databases and IP addresses | Basic Fingerprint + Behavioral JS | Deep Fingerprint + Touchscreen sensor analysis |
| Blacklist synchronization via API | Once a day | Automatically (every 15 minutes) | Instantly in real time |
| Blocking mobile proxy subnets | Blocking /24 subnets | Intelligent Subnet Banning by AS Provider | |
| Generating reports for budget refund | Claim template | Log collection and claim writing | Drafting a claim + Legal support |
| Integration with CRM for lead form cleaning | Webhooks Setup for Lead Filtering |
Not sure if competitors are draining your budget? Leave a request — we will conduct a free express analysis of your website logs and show the share of bot traffic.
Submit a request — our experts will conduct a free audit of your advertising logs, detect anomalies and bot clicks, and integrate a professional click fraud protection system.
Order click fraud protection