AGENCY SERVICES
Targeted Advertising — VK,
Telegram Ads
Targeted advertising setup services in VK (VK Ads) and Telegram Ads. Professional parsing of competitors' audiences, creative A/B testing, turnkey lead generation.
SYSTEMATIC
APPROACH
TO GROWTH
STRATEGY
CONTENT
TECHNOLOGIES
GROWTH
since the studio started
GOAL
LEADS
GROWTH
projects
of studio
models
Premier Partner status
marketing, analytics
Attract clients from social networks, bypassing non-targeted impressions
Social networks know practically everything about users: their exact age, marital status, interests, income level, workplaces, and real-time geolocation. Targeted advertising allows showing your offers only to people who best match your ideal customer profile.
Our approach to targeting differs from cookie-cutter setups. We don't just select interests from an ad manager list. We use professional parsers (TargetHunter, Cerebro) to scrape active subscriber databases of your direct competitors, gather members of niche communities, and set up look-alike audiences based on your CRM database.
We take care of the entire work cycle: from detailed target audience segmentation and creative development by professional designers to daily bid management and campaign scaling.
- Advertising in VK Ads (VK, Odnoklassniki, VK projects)
- Official advertising in Telegram Ads on competitors' target channels
- Collecting competitor databases and audience overlaps via scrapers
- Development of unique banners and catchy ad copy
- End-to-end analytics: integration of pixels, UTM tags, and site goals
80 million pathway
Monthly active VK users in Russia — your audience is already here
-35%
Cost per lead reduction through custom parsing and non-targeted database cleanup
3-5x
Average return on marketing investment (ROMI) on our configured campaigns
24 hours
Launch time for the first test ads after strategy approval
Targeted advertising in 2026 is a battle of data
Simple settings based on 'interests' no longer work — they result in overly expensive clicks. We build custom audiences, exclude those who have already bought or left a negative review, and train account AI algorithms based on payments from your CRM.
Why our targeted ads pay off faster
We do not rely on social media automation; we prepare targeted offers for each segment.
Deep parsing of target audiences
Instead of the standard selection "Car Enthusiasts", we gather specific people: those who are members of at least 3 auto dealership groups, have been active there for the last 14 days, and leave comments.
This provides the most "hot" audience, responding to the ad 2–3 times more readily than a standard base.
Custom Creatives
We do not use generic stock images. Our designer creates vibrant visuals for your brand, adapted to feed formats (carousels, stories, square banners).
We write persuasive copy tailored to the pain points of each audience segment, passing strict platform moderation on the first try.
LAL based on CRM payments
Regular Look-alike (search for similar people) is configured based on website visits. We build it based on actual payments. We export the database of regular customers from your CRM.
The algorithm looks for people similar to those who actually bring you profit, rather than just click on ads.
Stages of targeted advertising work
Sequential process of strategy development, database assembly, testing, and budget scaling.
Niche analysis and mind map
We study your product and competitors. We segment the target audience, describe pain points and objections for each segment, and build a hypothesis map.
Parsing and database collection
Via TargetHunter, we collect subscriber bases of competitors and related niche participants, and set up filtering for bots and mass followers.
Banner design and copywriting
The designer creates ad banners, and the copywriter writes 3–5 text variations for each audience. We prepare formats for moderation.
Test Launch
We launch campaigns with minimal budgets. We test "creative + audience" combinations. We find ads with maximum CTR and minimum CPA.
Optimization and management
We disable underperforming ads. We reallocate the budget to profitable combinations. We adjust bids and configure retargeting.
Scaling and reports
We smoothly increase the daily limit on winning combinations. We provide detailed weekly Looker Studio reports on cost per lead and ROMI.
Targeting Specialist Tools
We use modern analytical platforms and parsers for effective lead generation.
VK Ads & Telegram Ads
Main advertising accounts. VK Ads allows reaching the entire RuNet audience in social networks. Telegram Ads gives targeted access to readers of specific Telegram channels without spam.
TargetHunter & Cerebro
Professional parsers for database collection. They find competitors' active audiences, track real-time group joins, and clean databases of bots.
Looker Studio & LiveDune
Analytical services for tracking ad performance and community positions. We build clear reports on CPA, CPL, CTR dynamics and return on investment.
— COST
Pricing to target
The price depends on the number of ad channels, niche complexity, and volume of analytics settings.
| Features | Test Launch For hypothesis testing and startup 35 000 ₽ Timeline: 14 days | Comprehensive targeting Management and lead generation 65 000 ₽/month Timeframe: 30 days of management | Enterprise Targeting All channels without limits from 120 000 ₽/mo Timeframe: from 30 days |
|---|---|---|---|
|
Supported advertising platforms
|
1 social network (VK Ads / Telegram) | up to 2 social networks simultaneously | All channels + Telegram Ads |
|
Creatives from a designer
|
up to 10 creatives | up to 25 creatives per month | Unlimited upon request |
|
TargetHunter database parsing
|
Basic (up to 5 databases) | ✓ Cron-based parsing | ✓ Cron-based parsing |
|
Pixel and CRM integration for LAL
|
Basic website pixel | ✓ API connection with CRM | ✓ Full DWH analysis |
|
Analytics dashboard (Looker Studio)
|
— | ✓ Basic Looker | ✓ Custom with ROI |
|
Recommended test budget
|
from 30 000 ₽ | from 60 000 ₽ | from 150 000 ₽ |
— QUESTIONS AND ANSWERS
Everything that matters
before start
We tell you about the setup of lead generation, advertising budgets, and target results in VK Ads and Telegram.
-
Which platform to choose for a start: VK Ads or Telegram Ads?
The choice depends on your niche. For the classic B2C segment (local services, beauty salons, online clothing stores, auto repair shops, food delivery), VK Ads (VK) is best suited due to its huge reach and precise local settings. For complex B2B products, IT solutions, info-business, professional services, and expert blogs, Telegram Ads is the ideal channel, as ads are displayed directly in targeted niche channels without unnecessary noise. We will help you build a budget allocation strategy. -
Is the advertising budget included in the cost of setting up and managing ads?
No. The advertising budget is paid by you separately and directly to the ad platforms (you top up your VK Ads or Telegram Ads accounts). We charge for our work on analytics, copywriting, banner design, setup, and daily bid management. The recommended starting budget for the test period is at least 30 000 rubles per advertising channel to accumulate sufficient statistics. -
How quickly will we get the first leads after launching targeted ads?
With proper setup and a relevant offer, initial leads can start coming in within the first 24–48 hours after ad moderation approval. However, the test period lasts 14 days for a reason: during this time, we identify the best combinations, disable expensive ads, and stabilize the cost per lead (CPA) at an optimal level. -
How do you combat creative burnout in social media?
On social media, users see ads in their feed constantly. Over time, the same image becomes worn out, CTR (click-through rate) drops, and the cost per lead begins to rise. We track frequency per user. As soon as frequency exceeds a critical threshold (usually 3-4 impressions), we automatically change banners and rewrite copy, refreshing visuals every 7–14 days on active campaigns.