Social networks know practically everything about users: their exact age, marital status, interests, income level, workplaces, and real-time geolocation. Targeted advertising allows showing your offers only to people who best match your ideal customer profile.
Our approach to targeting differs from cookie-cutter setups. We don't just select interests from an ad manager list. We use professional parsers (TargetHunter, Cerebro) to scrape active subscriber databases of your direct competitors, gather members of niche communities, and set up look-alike audiences based on your CRM database.
We take care of the entire work cycle: from detailed target audience segmentation and creative development by professional designers to daily bid management and campaign scaling.
Monthly active VK users in Russia — your audience is already here
Cost per lead reduction through custom parsing and non-targeted database cleanup
Average return on marketing investment (ROMI) on our configured campaigns
Launch time for the first test ads after strategy approval
Simple settings based on 'interests' no longer work — they result in overly expensive clicks. We build custom audiences, exclude those who have already bought or left a negative review, and train account AI algorithms based on payments from your CRM.
We do not rely on social media automation; we prepare targeted offers for each segment.
Instead of the standard selection "Car Enthusiasts", we gather specific people: those who are members of at least 3 auto dealership groups, have been active there for the last 14 days, and leave comments.
This provides the most "hot" audience, responding to the ad 2–3 times more readily than a standard base.
We do not use generic stock images. Our designer creates vibrant visuals for your brand, adapted to feed formats (carousels, stories, square banners).
We write persuasive copy tailored to the pain points of each audience segment, passing strict platform moderation on the first try.
Regular Look-alike (search for similar people) is configured based on website visits. We build it based on actual payments. We export the database of regular customers from your CRM.
The algorithm looks for people similar to those who actually bring you profit, rather than just click on ads.
Sequential process of strategy development, database assembly, testing, and budget scaling.
We study your product and competitors. We segment the target audience, describe pain points and objections for each segment, and build a hypothesis map.
Via TargetHunter, we collect subscriber bases of competitors and related niche participants, and set up filtering for bots and mass followers.
The designer creates ad banners, and the copywriter writes 3–5 text variations for each audience. We prepare formats for moderation.
We launch campaigns with minimal budgets. We test "creative + audience" combinations. We find ads with maximum CTR and minimum CPA.
We disable underperforming ads. We reallocate the budget to profitable combinations. We adjust bids and configure retargeting.
We smoothly increase the daily limit on winning combinations. We provide detailed weekly Looker Studio reports on cost per lead and ROMI.
We use modern analytical platforms and parsers for effective lead generation.
Main advertising accounts. VK Ads allows reaching the entire RuNet audience in social networks. Telegram Ads gives targeted access to readers of specific Telegram channels without spam.
Professional parsers for database collection. They find competitors' active audiences, track real-time group joins, and clean databases of bots.
Analytical services for tracking ad performance and community positions. We build clear reports on CPA, CPL, CTR dynamics and return on investment.
The price depends on the number of ad channels, niche complexity, and volume of analytics settings.
| Features | Test Launch For testing hypotheses and a fast start 45 000 ₽ Timeframe: 14 days of management Order | Popular Comprehensive targeting Management and optimization of lead generation 75 000 ₽ Timeframe: 30 days of management Order | Enterprise Targeting Lead generation across all channels without limits from 130 000 ₽ Timeframe: from 30 days Discuss |
|---|---|---|---|
| Supported advertising platforms | 1 social network (VK Ads or Telegram Ads) | up to 2 social networks simultaneously | All ad channels + Telegram resellers |
| Number of ad creatives from the designer | up to 10 creatives | up to 25 creatives per month | Unlimited upon campaign request |
| Parsing competitor databases (TargetHunter) | Basic (up to 5 databases) | Continuous cron-based parsing | Continuous cron-based parsing |
| Pixels and CRM Payments Integration for LAL | Basic website pixel | API integration with CRM payments | Full end-to-end DWH analysis |
| Analytics dashboard (Looker Studio) | Basic Looker Studio | Custom dashboard with ROI | |
| Recommended ad budget for testing | from 30 000 ₽ | from 60 000 ₽ | from 150 000 ₽ |
Still have questions about setting up lead generation? Write to us — we will analyze your social pages and websites and propose an optimal targeting strategy.
Submit a request — our lead targeted ad specialist will analyze your current communities and website, suggest a media plan, and design a lead generation strategy tailored to your budget.
Order targeted ads