What is GEO-promotion and who needs it?

GEO — Generative Engine Optimization: promoting a brand in AI responses. This service is suitable for companies whose clients choose and compare providers via ChatGPT, Alisa AI, Perplexity, and Gemini. Promotion on maps relates to local SEO; it can be included as a separate task.

How much does GEO promotion cost and what is included in monthly work?

Turnkey launch — from 95 000 ₽ per project, regular promotion — from 70 000 ₽/mo under a contract of three months or more. Monthly work includes an agreed pool of queries, monitoring up to 25 platforms, and two expert materials. A separate audit from 45 000 ₽ is available optionally; it is not required to start the project.

How does GEO differ from AI SEO and map promotion?

In GEO, we develop brand awareness through external profiles, sources, and expert materials. AI SEO focuses on the accessibility and content of the website itself, while local SEO focuses on geographic queries and maps. These areas overlap; we combine them into a single plan when a business needs both a website and external sources.

Which AI models do you use to promote a company?

We work with presence in ChatGPT, Alice AI, Perplexity, and Gemini. For each system, we fix the language, region, mode, and verification date. We choose questions through which a client searches for a company or compares offers, and we lead a general source strategy with separate evaluation by system.

What is included in a turnkey launch?

Strategy for 60 target queries, comparison with five competitors, work with profiles on ten agreed platforms, and two expert materials. If necessary, we combine the launch with site refinements; we fix the volume and cost of the overall project in the proposal.

How quickly can changes be seen in AI answers?

We fix the launch calendar, material preparation, and profile updates in the proposal. We show completed work in stages; we evaluate answer changes after updating sources on comparable queries. Speed depends on the initial brand presence, quality of materials, and the system itself, so we do not set a date for a mandatory recommendation.

Is GEO suitable for B2B, clinics, online stores, or a new brand?

We choose a strategy based on how your clients make decisions: comparing suppliers, checking experience, or searching for a suitable service or product. For a new brand, we first form the foundation — clear services, relevant profiles, and proof of competence. For an existing company, we strengthen existing content and bridge gaps in brand representation.

Which sources and expert materials do you use?

We start with the company website, applicable industry directories, external profiles, reviews, and professional platforms. We prepare materials based on real products, experience, and customer questions. We select sources by topic and audience; the existence of a publication does not in itself mean that an AI will necessarily cite it.

Are external publications and placements included in the price?

The starter package includes strategy, work with agreed-upon profiles, and the preparation of two expert materials. Paid placements, editorial requirements, release dates, and the budget for external publications are agreed upon separately. Before placement, you see the platform, the task, the cost, and the content of the material.

Are Wikipedia and Wikidata mandatory for brand promotion?

No, this is not a mandatory GEO stage. We first use the website, profiles, and industry sources suitable for the business. We consider Wikidata only if it meets the project criteria ; creating an entry is not a promise of an AI recommendation. We do not propose substituting encyclopedic requirements with advertising text.

What to do if an AI makes a mistake regarding services, prices, or region?

We find the answer and available sources, and verify facts with your team. We update the website and controlled profiles; for third-party materials, we prepare a request for updates. After changes, we repeat queries and separately show where data has been corrected and where the answer still requires observation.

How do you evaluate brand promotion?

We compare comparable queries: language, region, systems, and check modes are fixed in advance. We show brand mentions, AI Share of Voice, citations, data accuracy, and available visits. We reflect source changes separately from answer changes.

How does a brand mention differ from a link to a website and AI Share of Voice?

A mention is the presence of the company name in the answer; a citation is a link to its material. In our control sample, AI Share of Voice compares brand mentions with the sum of mentions for an agreed-upon set of companies. These are different indicators. We present Yandex metrics for sources in Alice AI separately, according to the Webmaster methodology .

Can I start promotion without a separate audit?

Yes. The initial measurement and strategy are included in the turnkey launch. A separate audit is needed if you currently just want to assess the brand's presence and get a plan for your team. To start the project, the company name, website link, and priority services are sufficient.

Can you guarantee the first position or a constant recommendation?

We are responsible for the strategy, the agreed-upon volume of content and source work, deadlines, and reporting. We conduct promotion to strengthen brand presence and help clients choose your company. The specific content of the answer is determined by the AI; we do not include a constant recommendation in every answer or a fixed number of leads in the contract.

Traveler on a snowy mountain peak before the moon

PROMOTION IN CHATGPT AND ALISA AI

GEO services
for AI search

Name: GEO services for AI search | STARCODE
Brand: STARCODE
Price: 95000 RUB
Availability: InStock

We promote your brand in ChatGPT, Alisa AI, Perplexity, and Gemini. We strengthen expert materials and external profiles, work with recommendation sources, and track mentions. Strategy, launch, and regular promotion — in one team.

Tariffs and scope of work

BRAND
EXPERTISE
SALES

CHATGPT
ALISA AI
PERPLEXITY

GEO Turnkey promotion
from 95,000 ₽

MENTIONS
TRUST
INQUIRIES

4 AIChatGPT, Alisa AI,
Perplexity and Gemini

60target queries
in the launch project

10external platforms
in starting volume

2expert materials
in the launch project

Strategy and promotion
STARCODE

FIGHTING FOR CLIENT ATTENTION

Promotion in ChatGPT and Alisa AI:
make your brand more visible

The client asks the neural network who to entrust the task to, which service to choose, and who to compare offers with. GEO-promotion works on your company's presence in this choice: we strengthen information about the brand and materials that help evaluate your expertise.

We create a strategy, update company profiles, and prepare expert publications. We build consistent data about services, advantages, and experience. We compare presence with competitors and determine the next steps of promotion every month.

GEO — Generative Engine Optimization: promotion in AI responses. To promote the website itself, we integrate AI SEO and technical implementation; we designate work on maps as a local SEO task.

Building a strategy for 60 target queries in the launch project
Promoting the brand with consideration for ChatGPT, Alisa AI, Perplexity, and Gemini
Comparing presence with five competitors at launch
Updating up to ten external platforms in the starting volume
We prepare two expert materials and manage analytics

Strategy

We choose customer questions and competitive directions

Sources

Strengthening profiles and coordinating company data

Expertise

Disclosing brand experience in informative materials

Promotion

Regularly updating content and tracking presence

A brand with a story to tell

Your services, experience, and advantages get a clear presentation on the website, in profiles, and in expert materials. We work with sources and perform re-measurements to develop the company's presence in AI responses.

TWO DIRECTIONS — ONE GOAL

Site and brand promotion in neural networks

Choose AI SEO for the website, GEO for the brand, or combine the directions in one project.

AI SEO for website

We refine the code, service pages, and markup. We make the website content accessible to AI search and strengthen the pages where the future client should land.

Order AI SEO

GEO for brand

We promote the company through expert materials and external profiles. We form a clear representation of the brand: how you are useful, who you are suitable for, and why you should be trusted.

Get GEO services

Comprehensive promotion

Combining site AI SEO and brand GEO-promotion in one project. We lead code, content, external sources, and analytics based on a common strategy.

We assemble a team for your task and fix a unified work plan. We take general tasks into account once; we indicate the volume of the site, materials, and platforms in the estimate.

TURNKEY PROMOTION

Turnkey GEO: from strategy to promotion

We take care of brand data, content, and analytics. We work according to a general strategy and show how the company's presence is changing.

We choose growth points

We collect questions by which a client chooses a company. We fix the initial presence of the brand and five competitors based on 60 queries in the launch project.

Building a strategy

We determine which services to promote, which information to disclose, and which sources to rely on. We form a plan for content, profiles, and re-measurements.

Strengthening profiles

Updating the company description, services, regions, contacts, and experience validations on agreed platforms. Eliminating contradictions in available profiles.

Creating materials

We prepare expert texts based on real experience: we break down client tasks, show our approach, terms, and evidence of company competencies.

Developing sources

We select thematic platforms and prepare materials for placement. External publications, editorial conditions, and budget are agreed upon separately.

We manage the promotion

In maintenance, we update profiles, release materials, and repeat the agreed-upon queries. We compare mentions, links, data accuracy, and traffic.

IMPLEMENTATION IN PRACTICE

How working with sources strengthens the brand

Educational example: an AI indicates an outdated company region. We show the path from the source error to data update.

Finding a weak spot

In the example, the neural network describes a provider using an outdated profile. We find the source, save the response, and determine which information prevents the client from choosing the company.

Updating sources

We update the website and available profiles: regions, services, and terms. For third-party publications, we prepare a request to the editorial office with verified data.

We measure changes

Confirming the update of sources and repeating the same queries. We show implemented changes and answer dynamics separately: mentions, links, and accuracy.

Choose turnkey promotion

— COST

Pricing
GEO-promotion in neural networks

Choose a turnkey launch or regular brand promotion. An initial measurement is included in the project; a separate audit is for those who want to get a strategy first.

Features	Promotion Content and development every month from 70 000 ₽/month Contract from 3 months	POPULAR Turnkey launch Strategy, profiles, and content from 95 000 ₽ Project contract	Standalone audit Measurement, sources, and plan from 45 000 ₽ One-time
Prompt sample testing	✓ Regular pool of queries	✓ 60 target queries	40 target queries
Systems (ChatGPT, Alice, Perplexity, Gemini)	✓ Monthly snapshot	✓ All 4 systems	✓ All 4 systems
Calculation of AI Share of Voice metric	✓ Dynamic dashboard	✓ Cross-section by 5 competitors	Cross-section by 3 competitors
Brand data and external profiles	✓ Updating profiles	✓ Profile packaging	Checking profiles
Synchronization of registries and directories	✓ Control of up to 25 platforms	✓ Up to 10 platforms	Discrepancy audit
Preparing expert content	✓ 2 materials per month	✓ 2 expert articles	Terms of reference for publications
Fact-checking and source correction	✓ Constant monitoring	✓ Source correction	Error detection
Reporting and SoV dynamics	Monthly dashboard + call	Acceptance report + measurements	Final report

The launch includes 60 queries, five competitors, up to ten platforms, and two expert materials. Monthly promotion includes an agreed-upon pool of queries, up to 25 platforms, and two materials per month. The calendar and external placements are agreed upon in the proposal. A separate audit costs from 45 000 ₽: 40 queries and three competitors. You do not need to buy it before launch.

We will launch your brand's GEO-promotion

Leave the company name and a link to the website. Tell us which services and markets are a priority for you. We will prepare a proposal: strategy, platforms, content, launch stages, and team work cost.

— QUESTIONS AND ANSWERS

Everything that matters
on promotion in neural networks

GEO costs, timelines, platforms, and result evaluation — what is important to know before launching brand promotion.

Calculate promotion

What is GEO-promotion and who needs it?

GEO — Generative Engine Optimization: promoting a brand in AI responses. This service is suitable for companies whose clients choose and compare providers via ChatGPT, Alisa AI, Perplexity, and Gemini. Promotion on maps relates to local SEO; it can be included as a separate task.
How much does GEO promotion cost and what is included in monthly work?

Turnkey launch — from 95 000 ₽ per project, regular promotion — from 70 000 ₽/mo under a contract of three months or more. Monthly work includes an agreed pool of queries, monitoring up to 25 platforms, and two expert materials. A separate audit from 45 000 ₽ is available optionally; it is not required to start the project.
How does GEO differ from AI SEO and map promotion?

In GEO, we develop brand awareness through external profiles, sources, and expert materials. AI SEO focuses on the accessibility and content of the website itself, while local SEO focuses on geographic queries and maps. These areas overlap; we combine them into a single plan when a business needs both a website and external sources.
Which AI models do you use to promote a company?

We work with presence in ChatGPT, Alice AI, Perplexity, and Gemini. For each system, we fix the language, region, mode, and verification date. We choose questions through which a client searches for a company or compares offers, and we lead a general source strategy with separate evaluation by system.
What is included in a turnkey launch?

Strategy for 60 target queries, comparison with five competitors, work with profiles on ten agreed platforms, and two expert materials. If necessary, we combine the launch with site refinements; we fix the volume and cost of the overall project in the proposal.
How quickly can changes be seen in AI answers?

We fix the launch calendar, material preparation, and profile updates in the proposal. We show completed work in stages; we evaluate answer changes after updating sources on comparable queries. Speed depends on the initial brand presence, quality of materials, and the system itself, so we do not set a date for a mandatory recommendation.
Is GEO suitable for B2B, clinics, online stores, or a new brand?

We choose a strategy based on how your clients make decisions: comparing suppliers, checking experience, or searching for a suitable service or product. For a new brand, we first form the foundation — clear services, relevant profiles, and proof of competence. For an existing company, we strengthen existing content and bridge gaps in brand representation.
Which sources and expert materials do you use?

We start with the company website, applicable industry directories, external profiles, reviews, and professional platforms. We prepare materials based on real products, experience, and customer questions. We select sources by topic and audience; the existence of a publication does not in itself mean that an AI will necessarily cite it.
Are external publications and placements included in the price?

The starter package includes strategy, work with agreed-upon profiles, and the preparation of two expert materials. Paid placements, editorial requirements, release dates, and the budget for external publications are agreed upon separately. Before placement, you see the platform, the task, the cost, and the content of the material.
Are Wikipedia and Wikidata mandatory for brand promotion?

No, this is not a mandatory GEO stage. We first use the website, profiles, and industry sources suitable for the business. We consider Wikidata only if it meets the project criteria; creating an entry is not a promise of an AI recommendation. We do not propose substituting encyclopedic requirements with advertising text.
What to do if an AI makes a mistake regarding services, prices, or region?

We find the answer and available sources, and verify facts with your team. We update the website and controlled profiles; for third-party materials, we prepare a request for updates. After changes, we repeat queries and separately show where data has been corrected and where the answer still requires observation.
How do you evaluate brand promotion?

We compare comparable queries: language, region, systems, and check modes are fixed in advance. We show brand mentions, AI Share of Voice, citations, data accuracy, and available visits. We reflect source changes separately from answer changes.
How does a brand mention differ from a link to a website and AI Share of Voice?

A mention is the presence of the company name in the answer; a citation is a link to its material. In our control sample, AI Share of Voice compares brand mentions with the sum of mentions for an agreed-upon set of companies. These are different indicators. We present Yandex metrics for sources in Alice AI separately, according to the Webmaster methodology.
Can I start promotion without a separate audit?

Yes. The initial measurement and strategy are included in the turnkey launch. A separate audit is needed if you currently just want to assess the brand's presence and get a plan for your team. To start the project, the company name, website link, and priority services are sufficient.
Can you guarantee the first position or a constant recommendation?

We are responsible for the strategy, the agreed-upon volume of content and source work, deadlines, and reporting. We conduct promotion to strengthen brand presence and help clients choose your company. The specific content of the answer is determined by the AI; we do not include a constant recommendation in every answer or a fixed number of leads in the contract.

Sources and documentation

Sources verified October 26, 2026.

Google Search Central: AI features and your site — Google recommendations for site participation in AI Overviews and AI Mode within the scope of basic SEO.
Yandex Webmaster Help: site visibility in Alice AI responses — Methodology for calculating Share of Voice (SoV) and examples of queries with site citation.
Search Console Help: Generative AI performance report — Page impression metrics in supported AI features of Google Search by pages, countries, and devices.
Bing Webmaster Blog: AI Performance report in Bing Webmaster Tools — Report on page citations and sources on supported Microsoft and Bing AI surfaces.
OpenAI documentation: OAI-SearchBot, GPTBot, and ChatGPT-User bots — Separate access management for the ChatGPT search index, model training, and user queries.
Wikidata: Notability criteria (Wikidata:Notability) — Rules for creating items in the Wikidata knowledge graph based on independent authoritative sources.

The documentation describes platform capabilities. We check configuration and compatibility for the specific project; STARCODE prices and SLA are determined by our proposal and contract.