Marketing audit is a comprehensive strategic analysis of your entire marketing funnel and customer acquisition channels. We analyze the effectiveness of advertising budgets in detail, identify unprofitable promotion tools, evaluate conversions at every stage of the CJM, and analyze market position relative to competitors.
Result: a transparent picture of budget distribution, accurate calculation of channel ROI, and a step-by-step plan to reduce customer acquisition cost (CAC).
Average reduction in expenses on inefficient channels
Growth in overall lead generation efficiency
Five key tasks that we cover during the comprehensive analysis of your marketing.
Checking the profitability of each channel: SEO, search advertising, targeted ads, SMM, influence marketing. Calculating ROI and ROMI down to the ruble.
Identification of hidden leaks, non-targeted spend, non-optimal resource allocation, and drafting recommendations to save up to 30–40% of the budget.
Competitive landscape research, comparison of USP, creatives, and pricing policy. Search for unoccupied niches and points of differentiation from competitors.
Diagnostics of all stages of the customer journey (CJM). Identifying conversion barriers on the website, in forms, shopping cart, and sales department performance.
A strategic plan for directing freed-up funds into high-margin channels to maximize returns on every ruble.
Positioning on the internet today is task number one for any business. The way your website is made, the impression it makes, and the meanings it conveys instantly shape your company's status in the visitor's eyes.
A professionally built online presence works like a filter: it attracts the exact audience, that you need — solvent, loyal, and ready to cooperate. A weak, outdated, or poorly structured website, on the contrary, repels clients and creates an image of an unreliable company.
Marketing audit shows how effectively your website and digital channels communicate the right meanings and work to attract customers right audience, rather than random traffic.
We analyze and check every element of your marketing step by step to identify hidden growth points.
We study the customer journey map (CJM) from the first touch to purchase. We identify stages with maximum drop-off and lead loss.
We evaluate the effectiveness of each channel (SEO, search/display PPC, targeting, SMM, influencer marketing). We identify unprofitable traffic sources.
Detailed analysis of competitors' positioning, USPs, creatives, pricing policy, and advertising activities.
Behavioral analysis of landing pages (session replay, heatmaps). Identifying barriers that prevent target action completion.
We check lead tracking accuracy, CRM integration, UTM tagging correctness, and accuracy of payback calculations (LTV, CAC).
We create a step-by-step plan for optimizing budgets, reallocating advertising resources, and increasing conversions.
Checking cost per click, ad CTR, cost per lead (CPL), and return on investment (ROI/ROMI) across ad campaigns.
Assessment of your USP and brand strength, company awareness, as well as searching for vacant or underserved market segments.
Technical and visual analysis of landing pages: loading speed, text legibility, ease of filling out forms, and shopping cart usability.
Analysis of the correctness of ad accounts connections with web analytics, CRM systems, call tracking services, and end-to-end reports.
Checking content quality, social media engagement, email marketing effectiveness, and search engine reputation management (SERM).
Assessment of lead processing speed by the sales department, managers' work adhering to scripts, and internal marketing process efficiency.