MARKETING, BUDGET AND STRATEGY
Marketing audit
of the entire sales funnel
Marketing audit: analysis of all promotion channels, budget efficiency, positioning, and competitors. Roadmap for growth.
CHANNELS
BUDGET
CONVERSION
POSITIONING
ANALYTICS
STRATEGY
marketing investment
FEWER LOSSES
MORE LEADS
CLEAR PLAN
projects
of studio
models
Premier Partner status
marketing, analytics
Where are you losing money on marketing?
Marketing audit is a comprehensive strategic analysis of your entire marketing funnel and customer acquisition channels. We analyze the effectiveness of advertising budgets in detail, identify unprofitable promotion tools, evaluate conversions at every stage of the CJM, and analyze market position relative to competitors.
Result: a transparent picture of budget distribution, accurate calculation of channel ROI, and a step-by-step plan to reduce customer acquisition cost (CAC).
-30%
Average reduction in expenses on inefficient channels
+50%
Growth in overall lead generation efficiency
What it solves marketing audit
Five key tasks that we cover during the comprehensive analysis of your marketing.
In-depth analysis of acquisition channels
Checking the profitability of each channel: SEO, search advertising, targeted ads, SMM, influence marketing. Calculating ROI and ROMI down to the ruble.
Budget efficiency assessment
Identification of hidden leaks, non-targeted spend, non-optimal resource allocation, and drafting recommendations to save up to 30–40% of the budget.
Positioning and competitor analysis
Competitive landscape research, comparison of USP, creatives, and pricing policy. Search for unoccupied niches and points of differentiation from competitors.
Finding bottlenecks in the sales funnel
Diagnostics of all stages of the customer journey (CJM). Identifying conversion barriers on the website, in forms, shopping cart, and sales department performance.
Redistribution of marketing resources
A strategic plan for directing freed-up funds into high-margin channels to maximize returns on every ruble.
Your website is your internet status
Increased brand visibility with proper positioning
Website → Trust → Status → Target Audience → Applications
Positioning on the internet today is task number one for any business. The way your website is made, the impression it makes, and the meanings it conveys instantly shape your company's status in the visitor's eyes.
A professionally built online presence works like a filter: it attracts the exact audience, that you need — solvent, loyal, and ready to cooperate. A weak, outdated, or poorly structured website, on the contrary, repels clients and creates an image of an unreliable company.
Marketing audit shows how effectively your website and digital channels communicate the right meanings and work to attract customers right audience, rather than random traffic.
Key points marketing audit
We analyze and check every element of your marketing step by step to identify hidden growth points.
Funnel and conversion analysis
We study the customer journey map (CJM) from the first touch to purchase. We identify stages with maximum drop-off and lead loss.
Acquisition Channels Audit
We evaluate the effectiveness of each channel (SEO, search/display PPC, targeting, SMM, influencer marketing). We identify unprofitable traffic sources.
Competitive environment analysis
Detailed analysis of competitors' positioning, USPs, creatives, pricing policy, and advertising activities.
Website usability and conversion
Behavioral analysis of landing pages (session replay, heatmaps). Identifying barriers that prevent target action completion.
Analytics and CRM Systems
We check lead tracking accuracy, CRM integration, UTM tagging correctness, and accuracy of payback calculations (LTV, CAC).
Optimization roadmap
We create a step-by-step plan for optimizing budgets, reallocating advertising resources, and increasing conversions.
What we we research in detail
Ad efficiency
Checking cost per click, ad CTR, cost per lead (CPL), and return on investment (ROI/ROMI) across ad campaigns.
Market positioning
Assessment of your USP and brand strength, company awareness, as well as searching for vacant or underserved market segments.
Conversion barriers
Technical and visual analysis of landing pages: loading speed, text legibility, ease of filling out forms, and shopping cart usability.
End-to-End Analytics Integration
Analysis of the correctness of ad accounts connections with web analytics, CRM systems, call tracking services, and end-to-end reports.
Content marketing and SMM
Checking content quality, social media engagement, email marketing effectiveness, and search engine reputation management (SERM).
Marketing processes
Assessment of lead processing speed by the sales department, managers' work adhering to scripts, and internal marketing process efficiency.
— COST
Comprehensive
marketing audit
Cost depends on the number of channels, funnel complexity, and the state of web analytics.
Result — implementation roadmap
Detailed report with error analysis and a step-by-step marketing optimization plan. We determine the volume of work based on your funnel and acquisition channels.
Why is a marketing audit needed if sales are happening anyway?
Even with a good flow of sales, marketing often operates below capacity: part of the advertising budget is spent on unprofitable or inefficient channels, while website and sales department conversion is understated. An audit finds these growth points and hidden leaks, allowing you to increase leads and net profit while keeping the same budget.What access and data will be required for the audit?
To conduct a full audit, we will need guest access (view-only mode) to your web analytics systems (Yandex Metrica, Google Analytics 4), advertising accounts (Direct, Google Ads, VK, etc.), and CRM system. All transferred data is confidential and protected by a non-disclosure agreement (NDA).How does an audit help optimize the marketing budget?
We track the entire user journey in detail and calculate customer acquisition cost (CAC) and return on investment (ROI/ROMI) for each traffic source. By cutting out ineffective ad campaigns, junk traffic, and unprofitable platforms, our clients save an average of up to 30-40% of their budget and redirect these funds to the most margin-generating areas.How much does a marketing audit cost and what are its timelines?
The cost of a comprehensive marketing audit starts from 25 000 ₽. The lead time is from 4 to 7 business days, depending on the number of promotion channels, the complexity of your sales funnel and the current state of web analytics. You will receive a detailed report with an analysis of errors and a step-by-step implementation roadmap.