RATES AND COST
Transparent pricing
for digital services
Starting budgets for key areas: web development, SEO-promotion, contextual advertising, design, audits, and maintenance. We define the scope of work and clear stages.
FAIR PRICES
NO MARKUPS
FIXED IN CONTRACT
WEBSITES
DIRECT
SEO
AUDITS
from 15k
minimum cost
of initial project audit
of initial project audit
GOAL
TRANSPARENCY
RESULT
from 75kturnkey website
development
development
from 45kYandex
Direct setup
Direct setup
from 60kSEO promotion
per month
per month
100%fixing stages
in the contract
in the contract
STARCODE PR Rates
Cost Table
Pricing by service categories
This is not a strict public offer, but honest guidelines for our first conversation. If the task is narrow, the cost may be lower; if the project is complex and urgent, it may be higher.
Web & Technologies
Websites, design, technical foundation, and project protection.
| Service | What is usually included | Starting budget | Format |
|---|---|---|---|
| Website Development | Turnkey landing page, corporate website, catalog, or online store. | from 75 000 ₽ | per project› |
| Software customization | New blocks, forms, personal accounts, logic fixes, and integrations. | from 35 000 ₽ | per task› |
| UI/UX design | Prototypes, design concept, responsive layouts, UI-kit. | from 35 000 ₽ | per project› |
| Technical Optimization | Speed, Core Web Vitals, page structure, basic technical errors. | from 25 000 ₽ | per project› |
| Internal SEO Optimization | Meta tags, internal linking, landing pages, microdata, preparation for promotion. | from 25 000 ₽ | per project› |
| Server administration | Setup, monitoring, backups, updates, and support. | from 25 000 ₽/mo | support› |
| Protection against hacking and attacks | Vulnerability analysis, cleaning, form protection, basic hardening setup. | from 30 000 ₽ | per project› |
| Project and DB migration | Migration of site, database, mail, and environment without data loss. | from 25 000 ₽ | per project› |
Active marketing
Paid traffic, lead generation, and working with advertising systems.
| Service | What is usually included | Starting budget | Format |
|---|---|---|---|
| Yandex Direct | Semantics, ads, goals, analytics, launch, and management. | launch from 45 000 ₽; management from 35 000 ₽/mo | without budget› |
| Google Ads | Search, GDN, remarketing, analytics, and campaign optimization. | launch from 85 000 ₽; management from 75 000 ₽/month | without budget› |
| YouTube ads | Strategy, audiences, launch of video campaigns, and optimization. | launch from 85 000 ₽; management from 85 000 ₽/month | without budget› |
| Targeted Advertising | Audiences, creatives, launch, hypothesis testing, and monthly management. | launch from 35 000 ₽; management from 35 000 ₽/mo | without budget› |
| Campaign optimization | Audit of structure, bids, goals, ads, and budget redistribution. | from 25 000 ₽ | per project› |
| Protection against click fraud | Anti-fraud settings, suspicious traffic monitoring, reports. | from 25 000 ₽/mo | support› |
Positioning marketing
Organic growth, content, reputation, and systematic strategy.
| Service | What is usually included | Starting budget | Format |
|---|---|---|---|
| SEO promotion | Semantics, content plan, technical work, backlinks, analytics. | from 60 000 ₽/mo | support› |
| AI search optimization | Turnkey site promotion in AI search: technical refinements, commercial content, micro-markup, and analytics. | from 75 000 ₽ | per project› |
| GEO services for AI search | GEO-brand promotion: strategy, external profiles, expert materials, and regular analytics. | from 95 000 ₽ | per project› |
| Content marketing | SEO texts, articles, service copy, editing, and publishing. | from 25 000 ₽ | package› |
| SMM / Social Networks | Content plan, design, posting, communication, and basic analytics. | from 25 000 ₽/mo | support› |
| Media solutions | Banners, graphics, covers, cards, ad creatives. | from 25 000 ₽ | package› |
| Content architecture | Section structure, landing pages, query clustering, and scenarios. | from 25 000 ₽ | per project› |
| Digital strategy | Market analysis, growth channels, media plan, KPI and roadmap. | from 30 000 ₽ | per project› |
AI and innovations
Automation, neural networks, CRM, bots, and complex digital products.
| Service | What is usually included | Starting budget | Format |
|---|---|---|---|
| Neural Network Implementation | Selection of scenarios, prompts, integrations, team training. | from 55 000 ₽ | per project› |
| Process automation | Auto-funnels, service integrations, requests, notifications, and reports. | from 35 000 ₽ | per project› |
| AI Analytics & Data | Dashboards, forecasts, data processing, and management reports. | from 25 000 ₽ | per project› |
| CRM System Development | Funnels, roles, customer cards, integrations, reports. | from 160 000 ₽ | per project› |
| Smart bidding and AI advertising | Autostrategies, goals, feeds, end-to-end analytics, and adjustments. | from 35 000 ₽/mo | support› |
| Telegram bots | Bots, mini-apps, requests, payments, admin panels. | from 35 000 ₽ | per project› |
| Interactive Platforms | Educational simulators, dashboards, tests, game mechanics. | from 150 000 ₽ | per project› |
| Data parsing | Collection of prices, products, contacts, competitor monitoring, and reports. | from 30 000 ₽ | per project› |
Expertise and audits
A quick way to understand where the website, advertising, or analytics are losing money.
| Service | What is usually included | Starting budget | Format |
|---|---|---|---|
| Technical website audit | Errors, speed, indexing, server, forms, basic security. | from 20 000 ₽ | per audit› |
| SEO audit | Semantics, indexing, landing pages, competitors, content, and backlinks. | from 15 000 ₽ | per audit› |
| UX/UI audit | Interface, scenarios, conversion barriers, mobile version. | from 20 000 ₽ | per audit› |
| Conversion Audit | Funnel, forms, CTAs, lead analytics, and drop-off points. | from 20 000 ₽ | per audit› |
| Analytics Audit | Goals, events, UTM, Metrika, GA, data accuracy. | from 15 000 ₽ | per audit› |
| Marketing audit | Channels, offers, competitors, growth hypotheses, and budget. | from 25 000 ₽ | per audit› |
| Ad campaign audits | 1 account, up to 5 campaigns. Screen recording with transcript, PDF report, 30 min call or voice messages. | Direct 15 000 ₽ / Google Ads 25 000 ₽ | per audit› |
| Social media and media audit | Content, visuals, engagement, positioning, and recommendations. | from 15 000 ₽ | per audit› |
| Security Audit | Vulnerabilities, access credentials, forms, CMS, backups. | from 25 000 ₽ | per audit› |
| Comprehensive digital audit | Website, SEO, advertising, analytics, UX, and development strategy. | from 45 000 ₽ | per audit› |
| Bringing the site under 152-FZ | Comprehensive website audit, separate consents, Cookie banner, and protection against Roskomnadzor fines. | from 25 000 ₽ | per audit› |
| 152-FZ and clinic website audit | Checking according to 152-FZ, Ministry of Health Order No. 118n, and new paid service rules No. 659. | from 35 000 ₽ | per audit› |
| Expert consultation | Individual analysis of marketing, website, advertising or AI integration (1–1.5 hours). | from 6 000 ₽ | per session› |
Infrastructure and support
Stable project operation after launch and load scaling.
| Service | What is usually included | Starting budget | Format |
|---|---|---|---|
| High-load optimization | Databases, caching, profiling, queues, bottlenecks. | from 85 000 ₽ | per project› |
| Project localization | Language versions, structure, content, hreflang, and interface adaptation. | from 40 000 ₽ | per project› |
| Cloud architecture and VPS | Server selection, environment setup, deployment, backup configuration. | from 35 000 ₽ | per project› |
| SLA website maintenance | Monitoring, fixes, updates, backups, and quick responses. | from 25 000 ₽/mo | support› |
| API Integration | Payments, CRM, delivery services, warehouses, external services, and webhooks. | from 40 000 ₽ | per project› |
| 1C-Bitrix Support | Programming updates 4 000 ₽/h, content 2 000 ₽/h, SLA support from 75 000 ₽/mo. | from 75 000 ₽/mo | support› |
How we calculate
Get a quote
Task first, precise estimate second
We analyze the current website, business goals, competitors, and desired timelines. After that, we offer 1-2 budget options: a minimal working one and an optimal one for growth.