Yandex Direct setup and management

Home/Services/Yandex Direct
Contextual advertising • setup from 45 000 ₽ • management from 35 000 ₽/month

Target leads from the very first day of launch

Yandex Direct is the fastest way to get solvent clients on the Russian-language internet. Your ads are shown to those who are currently looking for your product or service. The cost of one-time setup at STARCODE — from 45 000 ₽, monthly management — from 35 000 ₽/mo (Premium — from 75 000 ₽/mo) without hidden fees: the budget is deposited directly into your own Yandex account.

Our approach: deep analysis of the niche, surgically precise semantic collection (including negative keywords for 500+ phrases), creation of catchy ads with maximum CTR, A/B testing of every element, and constant bid optimization to reduce the cost per lead (CPL).

In every campaign, we integrate reliable click fraud protection: behavioral JS-traps cut off bots and competitors, preventing them from burning your budget and poisoning auto-strategies with false conversions. This saves from 15% to 40% of the advertising budget.

  • Search advertising, YAN, and smart banners
  • Campaign Master and automated AI-based strategies
  • Retargeting and look-alike audiences
  • Built-in click fraud protection (Click Fraud Protection)
  • Cost per lead (CPL) reduction and weekly reporting

-35%

Average reduction in cost per lead after the first month of campaign optimization

24 hours

First leads — within a day after launching the ad campaign

700+

Ad campaigns configured and managed since 2011 in dozens of different niches

100%

Full access to the ad account — you always see where every ruble goes

Click fraud protection and clean traffic

We do not waste your budget on bots and competitor click farms. A two-level fraud traffic filtering system is implemented in every campaign. Learn more about how our ad click fraud protection.

Setup — from 45 000 ₽, management — from 35 000 ₽/mo.
Advantages

Why choose us over a freelancer

Three reasons why businesses choose an experienced agency rather than a cheap freelancer from a freelance board.

Protection against click fraud

Competitors can drain your budget by clicking on ads via mobile proxies. A freelancer won't even know about it.

We employ proprietary filtering module and behavioral JS traps that block bots in real-time, preventing them from skewing auto-strategies. This saves between 15% and 40% of the budget. Read more in the section click fraud protection.

Certified team

Our team holds Yandex certifications for contextual advertising and verified Google Premier Partner status.

These are not just icons on a website — this is real access to beta features of advertising platforms, priority support from Yandex, and continuous learning. We know about new features in Direct before the market and implement them faster than competitors.

Complete transparency

The ad account is created on your account — you own all data. The budget is paid directly to Yandex, not through us.

Weekly reports with specific metrics: spend, click count, CTR, cost per lead, conversion rate. No 'black boxes' — you always know what is happening with your money.

Process

What is included in setup and management

Each campaign goes through 6 stages — from research to scaling.

01

Niche and competitor analysis

We study competitors, their ads, bids, and landing pages. We determine which "query → ad → landing page" combinations work in your niche and find entry points.

02

Deep semantics

Complete keyword collection: hot, warm, informational. Thorough research of negative words (500+ phrases) to cut off non-targeted traffic. Grouping by campaigns and ad groups.

03

High-converting ads

Writing catchy headlines and ad copy with high CTR. Sitelinks, callouts, business card, extensions. 2–3 ad variations in each group for A/B testing.

04

Yandex Advertising Network Setup

Display advertising in Yandex network: banners, native blocks, video ads. Targeting by interests, behavior, and audience segments. Separate strategies for retargeting.

05

Retargeting

Retargeting visitors who came to the website but didn't submit a request. Segmentation by behavior, depth of view, and time on site. Look-alike audiences to expand reach.

06

Optimization and scaling

Continuous monitoring: bid adjustments, disabling ineffective placements, expanding semantics, scaling the best combinations. The goal is maximum leads at minimum CPL.

Cost

Yandex Direct Pricing

Setup and management are paid separately. The ad budget is deposited directly into Yandex to your account — we do not take a markup on clicks.

Features Setup One-time campaign setup from 45 000 ₽ One-time Order Popular Management Standard Campaign optimization and development from 35 000 ₽/mo + ad budget Order Management Premium Full management + strategy from 75 000 ₽/mo + ad budget Discuss
Niche and competitor analysis ✓ ✓ + monitoring ✓ + deep analysis
Semantics collection + negative words ✓ ✓ + expansion ✓ + ongoing expansion
Search campaigns ✓ ✓ ✓
YAN (display advertising) ✓ ✓ ✓
Retargeting — ✓ ✓ + Look-alike
Campaign Wizard / Autostrategies — ✓ Basic ✓ + CRM training
Click fraud protection (antifraud) ✓ Basic ✓ Monitoring ✓ + advanced
A/B testing of ads Basic Weekly Ongoing + landing pages
Reporting Final report Weekly Weekly + call
Help

Frequently asked questions

We compiled answers to key questions about Yandex Direct. If anything is missing, write to us and we will answer personally.

Ask a question

  • How much does Yandex Direct setup cost?

    Setup — from 45 000 ₽ (one-time). Standard management — from 35 000 ₽/month. Premium management — from 75 000 ₽/month. The advertising budget is paid separately directly to Yandex into your account — we do not charge a markup on clicks. The setup cost depends on the number of campaigns and the complexity of the niche.

  • What is the minimum advertising budget?

    We recommend from 30 000 ₽/mo for the ad budget during the test period. We calculate the optimal budget individually based on the niche, competition, and cost per click. In some niches, it makes sense to start with 50 000–100 000 ₽/mo for fast data accumulation and optimization.

  • How long until we get leads?

    First inquiries — within 1–3 days after launch. A stable lead flow at an optimal cost — 2–3 weeks after the first optimization wave. We constantly analyze data and lower the lead cost as statistics accumulate.

  • Do you work with any budget?

    We will tell you honestly if your budget is insufficient to compete in the niche. There is no point in running ads with a budget of 10 000 ₽ in a highly competitive topic — it is money down the drain. We will advise you on the minimum entry threshold for your niche and help you choose the optimal strategy.

  • What do you do if advertising doesn't generate leads?

    If leads don't come after launch — we don't wait. We analyze the entire chain: traffic quality, ad relevance, landing page speed and conversion capability, performance of forms, telephony. Often the problem is not in advertising, but in the website — and we see this. We provide specific recommendations for fixing it.

  • How to get maximum performance out of Yandex Direct advertising?

    Yandex Direct algorithms change significantly every 3–6 months: new campaign types are released (for example, Campaign Master, Product Gallery), AI-based automated strategies and click fraud protection methods are updated. To get maximum efficiency, it is crucial to perform the following regular actions:

    1. Check relevance of settings every 3–6 months. Settings and strategies that produced results yesterday may become outdated today or cause budget waste.
    2. Train auto-strategies on quality goals. The ad account must be perfectly integrated with Yandex Metrica so algorithms optimize for real conversions (leads, calls, sales), not empty clicks.
    3. Constantly clean YAN placements and block fraud. Regular analysis and blocking of ineffective partner sites, gaming mobile apps, and connecting engineering of click fraud protection save between 30% and 50% of the advertising budget.
    4. Expand negative keywords and monitor autotargeting. Regular cleanup of search queries and monitoring of automated algorithms of Yandex prevent impressions for non-target queries.
    5. Run regular audits. Timely professional auditing of the Direct ad account helps spot technical errors early and find new opportunities to reduce the cost per lead (CPL).
Free analysis

Ready to launch ads that generate leads?

Submit a request — we will conduct a free niche analysis, evaluate the competition, and calculate an estimated cost per lead. No obligations.

Get a free analysis