Yandex Direct

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Contextual advertising

Target leads from the very first day of launch

Yandex Direct is the fastest way to get clients in RuNet. Your ads are shown to people who are looking for your product or service right now. No need to wait for months — the first inquiries come within a day.

Our approach: deep niche analysis, surgically precise semantics gathering (including negative keywords for 500+ phrases), creation of catchy ads with maximum CTR, A/B testing of each element, and continuous bid optimization to reduce lead cost.

Over 15 years of working with pay-per-click advertising, we have launched and managed hundreds of ad campaigns across various niches — from dental clinics and construction companies to B2B services and online stores.

  • Search advertising and YAN (Yandex Advertising Network)
  • Campaign Wizard and automatic strategies
  • Retargeting and look-alike audiences
  • Proprietary anti-click-fraud module
  • Weekly analytics and optimization

-35%

Average reduction in cost per lead after the first month of campaign optimization

24 hours

First leads — within a day after launching the ad campaign

700+

Ad campaigns configured and managed since 2011 in dozens of different niches

100%

Full access to the ad account — you always see where every ruble goes

We do not drain your budget

We operate our own fraud-click filtering and click-fraud protection module. This means that your budget is spent only on real potential customers, not on bots and competitors.

Advantages

Why choose us over a freelancer

Three reasons why businesses choose an experienced agency rather than a cheap freelancer from a freelance board.

Protection against click fraud

Competitors can drain your budget by clicking on ads with no intention to buy. A freelancer won't even find out about this.

We employ proprietary filtering module, which identifies click fraud, bot traffic, and suspicious behavior in real time — and automatically blocks the sources. This saves from 15% to 40% of the ad budget.

Certified team

Our team holds Yandex certifications for contextual advertising and verified Google Premier Partner status.

These are not just icons on a website — this is real access to beta features of advertising platforms, priority support from Yandex, and continuous learning. We know about new features in Direct before the market and implement them faster than competitors.

Complete transparency

The ad account is created on your account — you own all data. The budget is paid directly to Yandex, not through us.

Weekly reports with specific metrics: spend, click count, CTR, cost per lead, conversion rate. No 'black boxes' — you always know what is happening with your money.

Process

What is included in setup and management

Each campaign goes through 6 stages — from research to scaling.

01

Niche and competitor analysis

We study competitors, their ads, bids, and landing pages. We determine which "query → ad → landing page" combinations work in your niche and find entry points.

02

Deep semantics

Complete keyword collection: hot, warm, informational. Thorough research of negative words (500+ phrases) to cut off non-targeted traffic. Grouping by campaigns and ad groups.

03

High-converting ads

Writing catchy headlines and ad copy with high CTR. Sitelinks, callouts, business card, extensions. 2–3 ad variations in each group for A/B testing.

04

Yandex Advertising Network Setup

Display advertising in Yandex network: banners, native blocks, video ads. Targeting by interests, behavior, and audience segments. Separate strategies for retargeting.

05

Retargeting

Retargeting visitors who came to the website but didn't submit a request. Segmentation by behavior, depth of view, and time on site. Look-alike audiences to expand reach.

06

Optimization and scaling

Continuous monitoring: bid adjustments, disabling ineffective placements, expanding semantics, scaling the best combinations. The goal is maximum leads at minimum CPL.

Cost

Yandex Direct Pricing

Setup and management are paid separately. The ad budget is deposited directly into Yandex to your account — we do not take a markup on clicks.

Features Setup One-time campaign setup from 45 000 ₽ One-time Order Popular Management Standard Campaign optimization and development from 35 000 ₽/mo + ad budget Order Management Premium Full management + strategy from 140 000 ₽/mo + ad budget Discuss
Niche and competitor analysis ✓ ✓ + monitoring ✓ + deep analysis
Semantics collection + negative words ✓ ✓ + expansion ✓ + ongoing expansion
Search campaigns ✓ ✓ ✓
YAN (display advertising) ✓ ✓ ✓
Retargeting — ✓ ✓ + Look-alike
Campaign Wizard / Autostrategies — — ✓
Protection against click fraud — ✓ ✓ + advanced
A/B testing of ads Basic Weekly Ongoing + landing pages
Reporting Final report Weekly Weekly + call
Help

Frequently asked questions

We compiled answers to key questions about Yandex Direct. If anything is missing, write to us and we will answer personally.

Ask a question

  • How much does Yandex Direct setup cost?

    Setup — from 45 000 ₽ (one-time). Management — from 35 000 ₽/mo. Ad budget is paid separately directly to Yandex — we do not add markups on clicks. Setup cost depends on the number of campaigns and niche complexity.

  • What is the minimum advertising budget?

    We recommend from 30 000 ₽/mo for the ad budget during the test period. We calculate the optimal budget individually based on the niche, competition, and cost per click. In some niches, it makes sense to start with 50 000–100 000 ₽/mo for fast data accumulation and optimization.

  • How long until we get leads?

    First inquiries — within 1–3 days after launch. A stable lead flow at an optimal cost — 2–3 weeks after the first optimization wave. We constantly analyze data and lower the lead cost as statistics accumulate.

  • Do you work with any budget?

    We will tell you honestly if your budget is insufficient to compete in the niche. There is no point in running ads with a budget of 10 000 ₽ in a highly competitive topic — it is money down the drain. We will advise you on the minimum entry threshold for your niche and help you choose the optimal strategy.

  • What do you do if advertising doesn't generate leads?

    If leads don't come after launch — we don't wait. We analyze the entire chain: traffic quality, ad relevance, landing page speed and conversion capability, performance of forms, telephony. Often the problem is not in advertising, but in the website — and we see this. We provide specific recommendations for fixing it.

  • How to get maximum performance out of Yandex Direct advertising?

    Yandex Direct algorithms change significantly every 3–6 months: new campaign types are released (for example, Campaign Master, Product Gallery), AI-based automated strategies and click fraud protection methods are updated. To get maximum efficiency, it is crucial to perform the following regular actions:

    1. Check relevance of settings every 3–6 months. Settings and strategies that produced results yesterday may become outdated today or cause budget waste.
    2. Train auto-strategies on quality goals. The ad account must be perfectly integrated with Yandex Metrica so algorithms optimize for real conversions (leads, calls, sales), not empty clicks.
    3. Constantly clean placements in YAN. Regular analysis and blocking of ineffective partner websites and gaming mobile applications save up to 30–50% of the advertising budget.
    4. Expand negative keywords and monitor autotargeting. Regular cleanup of search queries and monitoring of automated algorithms of Yandex prevent impressions for non-target queries.
    5. Run regular audits. Timely professional auditing of the Direct ad account helps spot technical errors early and find new opportunities to reduce the cost per lead (CPL).
Free analysis

Ready to launch ads that generate leads?

Submit a request — we will conduct a free niche analysis, evaluate the competition, and calculate an estimated cost per lead. No obligations.

Get a free analysis